Global Vitamin Water Market: Global Size, Trends, Competitive, And Historical & Forecast Analysis, 2022-2028: Some of the primary reasons driving the innovation of the worldwide Vitamin water market are the increase in obesity, consumer preference for nutritionally focused water, and the increase in obese and diabetics demographics.
Global Vitamin Water Market is valued at USD 830.15 Million in 2021 and expected to reach USD 2208.22 Million by 2028 with a CAGR of 15% over the forecast period.
Vitamin water (a type of water-added drink) has emerged as an intriguing new beverage industry niche. It has low sugar and calorie content and so adheres to the current healthful tendency. Clear, translucent, and thirst-quenching, while containing critical elements including vitamins B and C, in addition to other minerals, and feeling and tasting distinct from drinkable water. Vitamin water contains a variety of water-soluble vitamins and minerals. It aids in the elimination of damaging free agents from cells, as well as maintaining the organism hydrated and controlling body heat. Furthermore, modest intake contributes to the maintenance of the essential pH level as well as the normal operation of muscles and neurons. As a consequence, the global market for vitamin water is increasing, particularly amongst the millennial generation.
Owing to supply chain interruptions, the COVID-19 outbreak had both good and negative effects on the worldwide vitamin water industry. The elimination of lockdowns, on the other hand, is projected to boost the industry in the next years. The increased uptake of vitamin water after the outbreak is providing new industry prospects. Nevertheless, with additional legal relaxations, the industry for the abovementioned useful substances in water has begun to regain traction. The industry is benefiting from increased demand for products with energy-enhancing, cognitive-enhancing, immune-strengthening, and other qualities. Natural functional beverages are becoming more popular as customers become more concerned about safe, clean-labeled, and sanitary components.
The global Vitamin Water market is segmented based on the type, distribution channel, and region & country level. Based on type, the global Vitamin Water market is segmented into flavoured and non-flavoured. By distribution channel, the market is segmented into supermarkets, convenient stores, online stores, specialty stores, and others.
The regions covered in the global Vitamin Water market report are North America, Europe, Asia-Pacific, Latin America, and the rest of the World. Based on country level, the market of global Vitamin Water is sub divided into U.S., Mexico, Canada, U.K., France, Germany, China, Italy, India, Japan, Southeast Asia, Middle East Asia (Saudi Arabia, UAE, Egypt) GCC, Africa, etc.
Some major key players for the global Vitamin Water market report cover prominent players like -
Because of the pandemic outbreak, consumers have grown more concerned about improving their immunity. The body's immune changes and develops as individuals age, from newborns and toddlers to optimum immunological functioning in teenagers and young adulthood, accompanied by a progressive decrease in the elderly. The immune function could be boosted by replenishing depleted micronutrients, improving resilience to disease, and promoting speedier recovery. The immune function requires a variety of micronutrients, including vitamins A, C, D, E, B6, B2, and B12, as well as folic acid, selenium, iron, and zinc.
One of the primary factors positively affecting the market is the increased incidence of obesity as well as other lifestyle illnesses. For instance, according to WHO in March 2022, Obesity affected more than one billion people globally, including 650 million grownups, 340 million teenagers, and 39 million infants. This figure is still rising. According to WHO, by 2025, about 167 million individuals - adults and children - would be less healthy due to being overweight or obese. Furthermore, the expanding population, fast urbanization, and rising demand for nutrient-rich drinks are driving market expansion. Aside from that, increased awareness among consumers about the advantages of keeping healthy living and hydrated levels is fueling global demand for vitamin water. Moreover, rising engagement in sports, personal health, and adventurous activities is growing demand for multivitamin and mineral-rich meals and drinks. Furthermore, the expansion of organized sales channels, combined with the changing customer preference toward internet purchases, which provides easy availability of products, free door-step distribution, interesting offers, and protected online transaction techniques, is providing manufacturers with valuable development opportunities. Aside from that, the increasing emphasis of market leaders on different marketing methods, including celebrity endorsement, appealing packaging, and advertising schemes on social networking channels, is fueling market expansion.
Cognitive abilities, which comprise a range of mental activities including perception, concentration, remembering, judgment making, including language understanding, are essential for everyday living at any age. Researchers have discovered that B-complex vitamins (B1, B3, B6), zinc, iron, as well as magnesium are essential for cell metabolism, neurotransmitter production, and brain structural integrity. Low vitamin D levels have also been linked to slower cognitive decline and an increased risk of Alzheimer's disease.
The introduction of protein shakes, energy drinks, and wellness drinks cleared the foundation for the whole trend of function-specific beverages. They provide numerous health advantages ranging from improved stamina to rehydration and probiotic activity. The widespread accessibility of replacements such as plant-based fluids, which give the very same health advantages as functional component-enhanced water, is expected to stymie the market's expansion.
Because of its steady expansion in the United States, the industrialized market of North America is the largest area for vitamin additives added freshwater sales. In the United States, packaged water consumption has lately exceeded soft drink sales. In 2021, the United States will have sold 15.3 billion gallons of bottled water. Each year throughout the previous 10 years, the country's bottled consumption volume has climbed significantly. As a result, the bottled water industry is a leading horse, driving firms to spend and extend their functional offers. Even during the COVID-19 outbreak, beneficial additives in the water had surpassed soft drinks as the most consumed drink by quantity in the United States. Trends leading to the product's increased popularity include its wellness and health benefits, accessibility, and the availability of more low-calorie fizzy beverages than previously before. Functional compounds added to water are continuing to expand steadily and fast during the outbreak. Its stance as the archetypal health drink remains popular among consumers. The practical hydration encounter has become a primary emphasis for major soft drink behemoths, who are either experimenting with the product's composition or establishing a situation in which customers are enticed to buy it.
The Asia Pacific marketplace for vitamin water is also expected to rise rapidly as customers become more aware of the advantages of specialist offers. Functional additives added to water will soon become a unique and identifiable category. Consumers are looking for healthier substitutes to carbonated soft drinks (CSDs), while taste development is fueling the growth of the vitamin ingredients-enhanced water sector. Simultaneously, rules are being implemented throughout the Asia Pacific to decrease the quantity of sugar in drinks. In the Asian area, Thailand, Sri Lanka, Malaysia, and the Philippines all implemented a sugar-sweetened beverage (SSB) levy in the last two years, whereas New Zealand, Vietnam, Australia, and Singapore have also implemented an SSB tax. In response to the "push" of government intervention and the "pull" of increased customer demand for cleaner alternatives, more companies and governmental regulations for APAC beverage makers are focusing on the functioning characteristics of their products.
On July 8th, 2022; Flow Beverage Corp. revealed the formal debut of 3 original organic flavors in its Flow Vitamin-Infused Water sequence: Citrus, Cherry, and Elderberry. Flow Vitamin-Infused Water is already now offered to consumers directly in the United States at flowhydration.com, including early access accessible to existing Flow customers.
On November 5th, 2022; Thailand's General Beverage has expanded its Vitaday Cafe Series including the introduction of Vitaday Cafe Series Latte Flavored Vitamin Water. Vitamin B complex meets the appropriate Thai RDIs: Vitamin B9 - 150% RDI, Vitamin B12 - 200% RDI, Vitamin B3, B5, and B7 - 110% RDI, as well as Vitamin B1 and B6 - 100% RDI. The vitamin B combination relieves exhaustion and enhances nervous systems and brain performance, making people feel lighter and more active.
On November 16th, 2022; TCP Group introduced two novel Mansome Vitamin Water formulas, "Mansome Vitamin Water with Ginkgo, Green Tea, and Ginseng" as well as "Mansome Vitamin Water with L-Glutathione and Sea Buckthorn," both of which offer healthy, vitamin water with zero sweeteners and zero kcal - a regular daily beverage that fulfills the requirements of a brand-new era of working individual that aim to remain fit and healthy.
|2018 - 2021
|2022 - 2028
|Market Size in 2021:
|USD 830.15 Million
|Base year considered
|Forecast Period CAGR %:
|Market Size Expected in 2028:
|USD 2208.22 Million
|Tables, Charts & Figures:
|Essentia Water LLC (Nestlé USA), Flow Beverage Corp, Danone S.A., Karma Culture LLC, Keurig Dr Pepper Inc., Vitamin Well, Frucor Suntory (Suntory Holdings Limited), Talking Rain Beverage Company, PepsiCo Inc., The Coca-Cola Company, The Alkaline Water Company Inc., and VOSS of Norway AS.
|By Type, By Distribution Channel, By Packaging, By Calories Per Serving, By Category Free, By Sales Channel
|North America, U.S., Mexico, Canada, Europe, UK, France, Germany, Italy, Asia Pacific, China, Japan, India, Southeast Asia, South America, Brazil, Argentina, Columbia, The Middle East and Africa, GCC, Africa, Rest of the Middle East and Africa
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