Eye Tracking Market

Global Eye Tracking Market is valued at USD 452.7 Million in 2020 and is expected to reach USD 2207.5 Million by 2027 with a CAGR of 25.4% over the forecast period.

Global Eye Tracking Market: Global Size, Trends, Competitive, Historical & Forecast Analysis To 2021-2027, Increasing use of eye-tracking in the military and aerospace, rising demand of eye tracker in the healthcare sector, and growing adoption of eye tracking in personal computers and the gaming industry are major factors anticipated to drive the growth of The Global Eye Tracking Market.

Scope of Global Eye Tracking Market Report–

Eye tracking is a key technology which helps to understand human behavior and the underlying thinking processes. Basically, it is advanced technology which will determine, where the user looking. The studies of eye tracking was started in the 1800s and Louis Émile Javal observed in 1879 that reading cannot read smoothly rather than they pause while reading, the technological advancements and developments are carried out by researchers to develop the eye tracking technology. Tobii Technology invented eye-tracking technology that both allows disabled users to control devices using only their eyes, as well as helps designers understand how users view websites from 2001 and the research going still. It is a process which enabled the measurement of points of gaze, eye positions, and eye movements. Personal visual attention was identified by eye tracking in terms of location, objects, and duration.

The eye tracker emits near-infrared light to the center of the eyes (pupil) which cause detectable reflections in both the pupil and the cornea (the outer-most optical element of the eye). These reflections tracked by an infrared camera. The eye tracker determines where the user is looking through filtering and triangulation and the eye movement’s data are calculated. The eye tracking has two type’s screen-based eye tracking and eye tracking glasses. The screen-based eye tracking is used for monitors, laptops and others screens, while eye tracking glasses mobile devices are fitted near the eyes (usually mounted onto eyeglass frames) and allow respondents to move freely. To improve the gaming environment eye tracking technology used such as having the game characters react when the user is staring directly at them. Eye tracking also used to track state of awareness and can help track the driver’s attention.

The Covid-19 pandemic has shown a negative impact on the global eye tracking market. As lockdown imposed to control and fight against Covid-19 situation, the demand areas of eye tracking market such as medical, military, research labs, marketing agencies experience disturbance. The production and selling of eye-tracking devices were affected due to supply chain disruptions, which impacted the eye tracking market negatively.

Global Eye Tracking Market Segmentation:-

The global eye tracking market is segmented into basis of type, component location, application and region & country level. On the basis of type, the market is segmented into eye attached tracking, optical tracking, and electrooculography. On the basis of component, the market of eye tracking is segmented into hardware and software. On the basis of the market location,  the market is segmented into remote and mobile. On the basis of application, the market is segmented into healthcare retail, research, automotive, consumer electronics and others.

By Type:

• Eye Attached Tracking
• Optical Tracking
• Electrooculography

By Component:

• Hardware
• Software

By Location:

• Remote
• Mobile

By Application:

• Healthcare Retail
• Research
• Automotive
• Consumer Electronics
• Others

Eye Tracking Companies

Some of the key players for global eye tracking market are

• SR Research Ltd.,
• Ergoneers GmbH,
• Tobii AB,
• LC technologies,
• Pupil Labs GmbH,
• Eyetech Digital Systems,
• Smart Eye AB.,
• Mirametrix Inc.,
• Seeing Machines,
• Gazepoint
• others

News-Entropik Launched Multi-Platform Eye-Tracking Technology

On November 9^th, 2021; Bangalore-headquartered Entropik Tech announced the launch of the first multi-platform. This eye-tracking technology worked mobile devices and web. Emotion AI (Artificial Intelligence) was made understood by Entropik a bill which was leading player through facial expressions, brainwaves, eye gaze, and voice tonality. This technology was agile, accurate and made easy to use byusing tracking through web and mobile cameras. The technology assured accuracy rate of 96 % with the use Artificial Intelligence and Machine Learning technologies. External integration through web and mobile Software Development Kits (SDK) was made available by Entropik’s technology. The eye tracking data was calculated in seconds by Entropik’s technology. The eye movement was captured by Advanced AI-based Neural Network algorithms capture in real time also it maintained accuracy rate, Entropik’s software-based eye-tracking technology was inexpensive and fewer labor-intensive than hardware-driven eye-tracking technology.

Increasing Use of Eye Tracking in the Aerospace, Rising Demand of Eye Tracking in Healthcare Sector and Growing Adoption of Eye Tracking in Personal Computers and the Gaming Industry are Driving the Market Growth

One of the major factors driving the growth of the global eye tracking market is increasing use of eye tracking in the military and aerospace. The eye tracking technology helps to understand where the pilot is looking during a particular mission and use intelligent systems to support task performance, reducing the pilot’s workload. The option of looking at something to highlight it given by eye tracking by means pilots only need to make a gesture to ‘press’ a button, instead of having a series of physical buttons on the aircraft. For example; on September 26^th, 2018, BAE developed eye tracking technology for future fighter jets to enable pilots to control the future fighter jets.

In addition, rising demand of eye tracking in healthcare sector is also augmenting the market growth. The movements of eyes are very helpful in understanding what is happening in brain and this basic is used by psychiatrists for the treatment traumatic brain injuries, diseases like Alzheimer’s and Parkinson’s, and also the learning disabilities like dyslexia can be detected with the use of eye tracking. For example; as per the news published on December 3^rd, 2020, Eye-tracking device for early Parkinson's detection which was developed by researchers at the Southeast Parkinson’s Disease Research, Education, and Clinical Center (PADRECC) also it got licensed to the company RightEye, LLC, for business development. The FDA approved breakthrough device designation in 2019.

Furthermore, growing adoption of eye tracking in personal computers and the gaming industry are also fueling the market growth. As the personal computers and gaming industries widely use eye tracking to play the games with more interestingly and enable game designers allowing gamer to control the game with the help of eye movements. For instance; as per the news published on January 3^rd, 2017; Tobii, developed eye tracking solutions to multiple new consumer technology which categories including VR, personal computing and smartphones. Thus, these launch and new productions in gaming industries help to expand the market of eye tracking market. Moreover, eye tracking is used in packaging research, consumer electronics products, and increasing penetration in the automotive industry will also spice up the market growth in the forecast period.

However, the high cost of development and integration in commercial devices may hamper the global eye tracking market growth. In spite of that, research and development for developing innovative applications of eye tracking aiding opportunities in the global eye tracking market.

North America is Expected to Dominate the Global Eye Tracking Market

North America is expected to dominate the global eye tracking market due to the high advancements in technologies, developed healthcare infrastructure and increasing use of automation in this region. For instance; according to The Foundation’s “Parkinson’s Prevalence Project”, that 930,000 people in the United States will be living with the disease by 2020, further increasing to 1.2 million people by 2030. These increasing numbers of people of Parkinson’s will further increase the demand of eye tracking devices thus, driving the growth of the global eye tracking market. In addition to that, well-developed healthcare infrastructure in U.S led to developments and advanced product in eye tracking. Eye-tracking technology helping other brands and to improve their improve products and marketing campaigns.

Asia-Pacific is expected to show a fastest growth in the global eye tracking market due to the growing demand of eye tracking in healthcare and rising demand of eye tracking for research & development in this region. The healthcare sector increasingly uses eye tracking technology for many purposes such as infant and child research, autism, which is augmenting the market growth. For example, in India, of every 500 people, 1 person is diagnosed with this disease, which is about 0.2% of the entire population. According to The Rehabilitation Council of India there are about 21.6 lakh people are suffering from Autism. Thus, increase in research in child research fueling the market growth of eye tracking in Asia Pacific region.

The regions covered in global eye tracking market report are North America, Europe, Asia-Pacific, Latin America and Rest of the World. On the basis of country level, the market of global eye tracking is subdivided into U.S., Mexico, Canada, U.K., France, Germany, Italy, China, India, Japan, South East Asia, Middle East Asia (UAE, Egypt, Saudi Arabia) GCC, Africa, etc.

North America

• U.S.
• Canada

Europe

• Germany
• France
• U.K.
• Italy
• Spain
• Sweden
• Netherland
• Turkey
• Switzerland
• Belgium
• Rest of Europe

Asia-Pacific

• South Korea
• Japan
• China
• India
• Australia
• Philippines
• Singapore
• Malaysia
• Thailand
• Indonesia
• Rest Of APAC

Latin America

• Mexico
• Colombia
• Brazil
• Argentina
• Peru
• Rest of South America

Middle East and Africa

• Saudi Arabia
• UAE
• Egypt
• South Africa
• Rest Of MEA

Report Analysis	Details
Historical data	2015 - 2020
Forecast Period	2021 - 2027
Market Size in 2020:	USD 452.7 Million
Base year considered	2020
Forecast Period CAGR %:	25.4%
Market Size Expected in 2027:	USD 2207.5 Million
Tables, Charts & Figures:	175
Pages	200
Eye Tracking Companies	SR Research Ltd., Ergoneers GmbH, Tobii AB, LC Technologies, Pupil Labs GmbH, Eyetech Digital Systems, Smart Eye AB., Mirametrix Inc., Seeing Machines, Gazepoint, others
Segments Covered	By Type, By Component, By Location, By Application
Regional Analysis	North America, U.S., Mexico, Canada, Europe, UK, France, Germany, Italy, Asia Pacific, China, Japan, India, Southeast Asia, South America, Brazil, Argentina, Columbia, The Middle East and Africa, GCC, Africa, Rest of the Middle East and Africa

Key Benefits of Global Eye Tracking Market Report-

• Global Eye Tracking Market report covers in-depth historical and forecast analysis.
• Global Eye Tracking Market research report provides detailed information about Market Introduction, Market Summary, Global market Revenue (Revenue USD), Market Drivers, Market Restraints, Eye Tracking Companies, Market Opportunities, Competitive Analysis, Regional and Country levels.
• Global Eye Tracking Market report helps to identify opportunities in the marketplace.
• Global Eye Tracking Market report covers an extensive analysis of emerging trends and competitive landscape.