Lip Care Market

Lip Care Market Size, Share & Trends Analysis Report

Lip Care Market Size, Share & Trends Analysis Report By Product (Non-Medicated, Medicated & Therapeutic, Sun Protection) By Distribution Channel (Hypermarkets & Supermarkets, Pharmacy & Drug Store, Specialty Store, Online, Others) Based On Region, And Segment Forecasts, 2022 - 2028

Report ID : BMRC 1927
Number of pages : 300
Published Date : Nov 2022
Category : Consumer Goods
Delivery Timeline : 48 hrs

The Lip Care Market is valued at USD 3021.8 Million in 2021 and is expected to reach USD 4167.6 Million by 2028 with a CAGR of 4.7% over the forecast period.

Global Lip Care Market: Global Size, Trends, Competitive, Historical & Forecast Analysis, 2022-2028- Increasing number of lip care products, growing demand of organic and natural lip balms, rising demand for the product among a wide range of population including men and women are some of the major factors expected to drive the growth of the Global Lip Care Market.

Scope of Global Lip Care Market Report:-

Lip care cosmetic plays a significant role in our current lifestyle. Moreover current trend is going green in almost all industries including lip cosmetics to adopt more natural way of life. Lip care products are a charity to hydrate and care for lips from getting dry or sore. Lip care products are useful topically and helpful in keeping the lips soft and make them feel better. Lip care products offer nourishment and moisturization to the lips and safeguard them from revelation to sunlight, dirt, and the drying symptoms of wind and cold. Such products entail mainly of camphor, beeswax or carnauba wax, paraffin, lanolin, petrolatum, and other ingredients. Such products are accessible in a variety of packaging types, such as small sticks, containers, and tins. These are available in various types, texture, and flavors. Lip balms are formulations useful onto the lips to prevent drying and protect against adverse environmental factors. Various kinds of lip balms of chemical origin are currently available in the market from companies like the body shop, Nivea, Himalaya, Blistex, etc.

Covid-19 has shown a negative impact on the growth of the lip care market. The lip care industry has been disturbed by the Covid-19 crisis. First-quarter sales have been weak, and there had been widespread store closures. In the Covid-19 pandemic, its maximum manufacturing to produce hand sanitizers and cleaning agents and stopped other manufacturing production.

Global Lip Care Market Segmentation:-

The lip care market is segmented on the basis of product, distribution channel use and geography. On the basis of product, the lip care market is segmented into Non-medicated, medicated & therapeutic and sun protection. On the basis of distribution channel, the lip care market is segmented into hypermarkets & supermarkets, pharmacy & drug store, specialty store, online and others.

By Product:

  • Non-Medicated
  • Medicated & Therapeutic
  • Sun Protection

By Distribution Channel:

  • Hypermarkets & Supermarkets
  • Pharmacy & Drug Store
  • specialty Store
  • Online
  • Others

The regions covered in this lip care market report are Asia-Pacific, North America, Europe, and the Rest of the World. Based on a country level, the market of lip care is subdivided into the U.S., Mexico, Canada, U.K., France, Germany, Italy, China, Japan, India, Southeast Asia, Middle East Asia (UAE, Saudi Arabia, Egypt) GCC, Africa, etc.

Lip Care Companies

Some of the key players for global Lip Care are

  • L'Oréal S.A.
  • Beiersdorf Aktiengesellschaft
  • Shiseido Co., Ltd.
  • Avon Products, Inc.
  • Ethique Inc
  • Unilever PLC
  • The Estee Lauder Companies Inc.
  • Kiehl's
  • Burt's Bees
  • Carmex
  • Blistex
  • Forest Essentials
  • The Body Shop
  • others.


Ethique Launched Compostable Lip Balms

On June 14th, 2021- Ehique advanced its steps towards sustainability with a brand-new launch. The brand is introduced its first line of zero-waste lip balms, which feature home-compostable packaging that is free of plastic.

Avon Products Cannabis Sativa Collection is Expanding

On June 2nd, 2021; Avon Products expanded its collection to include products for lip and face that harness the rejuvenating, calming benefits of Cannabis Sativa Seed Oil. The new products to the line include a lip balm, for a moisture hit; a lip elixir, for non-sticky, clear, reflective shine; an illuminating essence, for an instant subtle glow; and a sheet mask, for a nourishing, calming break.

Global Lip Care Market Dynamics–

Lip care market is expected to show a significant growth in the coming few years owing to the growing number of products in the market and increasing awareness regarding these innovative products among consumers. Lip balms are popularity to be the most demanded lip care products among consumers in the forecast period owing to the numerous product launched being made by the manufacturers such as natural ingredients, different flavored balms and attractive packaging to keep customers promised. For instance; The Estee Lauder Companies, Inc. announced a new line specifically for lip balms which included balms for replenishing lip colors. In June 2021, Ehique advanced its steps towards sustainability with a brand-new launch. The brand is introduced its first line of zero-waste lip balms, which feature home-compostable packaging that is free of plastic.

Rising number of product offerings by key players are also supplementing the demand for the lip care products. In the India various lip care companies transport the lip care product on the demand. For example, L'Oréal S.A., Beiersdorf Aktiengesellschaft, Shiseido Co., Ltd., Avon Products, Inc., Ethique Inc, Unilever PLC, The Estee Lauder Companies Inc., Kiehl's, Burt's Bees, Carmex, Blistex, Forest Essentials, The Body Shop, and many others. Increasing demand for organic and natural lip care products are seeking safer alternatives that are free from synthetic and toxic chemicals. Certain lip balms contain chemicals and allergens that can cause physical issues or rashes that affect the demand for lip balms. Organic lip balm frequently includes vitamins and antioxidants. This means that not only will customer’s lips feel softer, but they actually improve the health of customer’s lips by providing nourishment. In the U.K in 2021, Stella tastes success with organic lip balm business. Also, Ethique, Inc. launched a new line of lip balm in the United States in the year 2021, which were made entirely from plant-based ingredients such as moringa oil. Furthermore, for instance, in June 2021, Ethique, Inc is a launched a new range of lip balms in the U.S. The product includes naturally derived plant-based ingredients, which are plastic-free and has 100% home compostable tubes. According to the article, Burt's Bees 100% Natural Moisturizing Lip Balm, in 2019, its brand sold approximately 32.3 million units in the United States. The Vaseline Lip Therapy product sold approximately 13 million units.

However, some lip care products includes chemicals and allergens that can cause physical issues or rashes that may affect the market growth. Despite that, expansion of the online platform, growing awareness about lip care, and improving lifestyle of consumers may create more opportunities for the further growth of the market.

Global Lip Care Market Regional Analysis–

Geographically, North America is accounted for the leading share in the lip care market owing to the easy availability and high affordability of the consumers, high awareness regarding these products and presence of key players in the region. According to the healthcare tips in U.S article, Lip products are used by most Americans every day. In reality, 81 percent of women and 39 percent of men use lipstick or lip balm products. Additionally, Americans spend over 200 million dollars every year on lip balm. More than 86,400 tubes of lip balm are bought in a 24-hour period. 65.9% of people use lip balm daily.

The factors driving the growth of lip care market are increasing availability, high disposable income and growing number of product offerings in the European region are contributing towards the market growth. In arrears to the presence of numerous leading market players such as L'Oréal S.A., Beiersdorf Aktiengesellschaft and Unilever PLC in the country thus fueling hiked purchase patterns among consumers.

On Special Requirement Lip care Market Report is also available for below Regions and Country:

North America

  • U.S.
  • Canada


  • Germany
  • France
  • U.K.
  • Italy
  • Spain
  • Sweden
  • Netherland
  • Turkey
  • Switzerland
  • Belgium
  • Rest of Europe


  • South Korea
  • Japan
  • China
  • India
  • Australia
  • Philippines
  • Singapore
  • Malaysia
  • Thailand
  • Indonesia
  • Rest Of APAC

Latin America

  • Mexico
  • Colombia
  • Brazil
  • Argentina
  • Peru
  • Rest of South America

Middle East and Africa

  • Saudi Arabia
  • UAE
  • Egypt
  • South Africa
  • Rest Of MEA
Report Analysis Details
Historical data 2015 - 2020
Forecast Period 2021 - 2028
Market Size in 2021: USD 3021.8 Million 
Base year considered 2020
Forecast Period CAGR %:


Market Size Expected in 2028: USD 4167.6 Million 
Tables, Charts & Figures: 175
Pages 200
Lip Care Companies L'Oréal S.A., Beiersdorf Aktiengesellschaft, Shiseido Co., Ltd., Avon Products, Inc., Ethique Inc, Unilever PLC, The Estee Lauder Companies Inc., Kiehl's, Burt's Bees, Carmex, Blistex, Forest Essentials, The Body Shop, others.
Segments Covered By Product, By Distribution Channel
Regional Analysis North America, U.S., Mexico, Canada, Europe, UK, France, Germany, Italy, Asia Pacific, China, Japan, India, Southeast Asia, South America, Brazil, Argentina, Columbia, The Middle East and Africa, GCC, Africa, Rest of the Middle East and Africa

Key Benefits of Global Lip Care Market Report:-

  • Global Lip care market report covers in-depth historical and forecasts analysis.
  • Global Lip care market research report provides detailed information about Market Introduction, Market Summary, Global market Revenue (Revenue USD), Market Drivers, Market Restraints, Market opportunities, Competitive Analysis, Regional and Country Level.
  • Global Lip care market report helps to identify opportunities in the marketplace.
  • Global Lip care market report covers extensive analysis of emerging trends and competitive landscape.