Automotive OTA Updates Market is valued at USD 1.61 Billion in 2021 and expected to reach USD 4.92 Billion by 2028 with a CAGR of 17.23% over the forecast period.
OTA or ‘over the air’ supports the software updation remotely for the vehicle electronic control Unit without visiting service centers. Wi-Fi or Mobile Internet provides the base for these updates to transfer updates using the built-in systems on smart phones or tablets over special OTA apps. In Automotive Industry, there is an increasing demand for Intelligent and Smart Vehicles. Many technologies like IoT, Big Data and others have great impact in creation of Intelligent Vehicles. These technologies are nothing without software and for automotive industry; software has played an important role. The OTA update solves many previous issues like frequent trips to service stations for system updates which only adds up cost and time. Hence, OTA holds advantages such as: fast, reliable, cost-effective, updating ECUs software from anywhere.
The COVID-19 pandemic has affected the industries as well as economies on a global level. It has propelled the demand for few products, on the other hand it has also led to the downfall of several industries. Automotive industry is one facing challenges with the corona virus outbreak. Due to social distancing and lockdown, few people are driving, reduced number of new sales and shutdown of production sites are the negative factors impacted the industry. These combinations adversely affected the OTA updates, unable to connect to the consumers. But essential services as well as social distancing and curfew has raised the demand for Automotive OTA updates.
Global Automotive OTA Updates Market report is segmented on the basis of technology, framework, vehicle, application and region & country level. Based upon technology, global Automotive OTA Updates market is classified into Software over the air (SOTA) and Firmware over the air (FOTA). Based upon the framework, global Automotive OTA Updates market is classified into Edge to cloud OTA, Gateway to cloud OTA and Edge to gateway to cloud OTA. Based upon Vehicle market is classified as Cars, Heavy Vehicles, and Electric Vehicles. The market is classified on Application as Electronic Control Unit (ECU), Telematics Control Unit (TCU), and Security & Safety.
The regions covered in this Global Automotive OTA Updates Market report are North America, Europe, Asia-Pacific and Rest of the World. On the basis of country level, the market of Automotive OTA Updates is sub divided into U.S., Mexico, Canada, U.K., France, Germany, Italy, China, Japan, India, South East Asia, Middle East Asia, Africa, etc.
January 19, 2021; Sibros announced its winning for Deep Connectivity Platform (DCP) in 5th annual IoT breakthrough Awards program. DCP offers functionalities for data complexity and automotive software like: data logging, OTA software, network communication protocols, cyber security, inventory management and fleet management.
January 13, 2021; Mack OTA updates features are now standard on Pinnacle, Granite and Mack models. It will help customers to update software at any time with their convenience. For the first two years, service is free and then can be extended by subscription. This system enables the Mack initiated software updates to enhance the performance of the product to be downloaded and installed with consumer’s convenience.
The major factors driving the growth of global Automotive OTA Updates market is demand for intelligent vehicles, cost effective systems and less time consuming services. Automotive Industry has seen wide variety of changes with the adoption of advanced technologies like IoT, Big Data, Cyber Security, Cloud Computing and others, which helped to enhance the automotive software services. As per the report by PwC in 2018, there will be a strong growth in automotive industry if companies invest 25% R&D budget on software applications. These applications will have direct interaction with customer and generate high revenues over the customer relationship. Moreover, increasing awareness and connectivity among people is also expected to further contribute the market growth in a long run. However, Over the Air (OTA) updates brings unknown vulnerabilities like security issues and challenges to keep it up to date as automotive software contains millions of code lines which may hamper the Automotive OTA Updates Market. On the other hand, new regulations like updating whole vehicle including all ECU with the secure software is a key trend in OTA market and will create ample opportunities in future for innovations in Automotive OTA market.
North America is expected to dominate the global Automotive OTA Updates market within the forecast period attributed to high communication infrastructure with adoption of advanced technology in automotive industry. NHTSA is aiming for advanced vehicle technologies for safety purposes. U.S. Department of Transportation (DOT) along with NHTSA issued the automated vehicle policy in 2016 and in year 2018, U.S. DOT released new policy in order to focus on advanced safety and reducing policy uncertainty. These areas will allow the growth of software based applications to take over the market. Europe and Asia-Pacific is also expected to grow in OTA market with the increase in population leads to demand in autonomous vehicles for safety purposes. Furthermore, presence of major automotive manufacturers in Europe and constant advancement in technology are likely to fuel the market growth. On the other hand, increase in consumer awareness and demand for smart vehicle with upsurge in internet penetration in the Asia Pacific region is also expected to develop exponentially over the forecast period.
|Historical data||2018- 2021|
|Forecast Period||2022 - 2028|
|Market Size in 2021:||USD 1.61 Billion|
|Base year considered||2021|
|Forecast Period CAGR %:||17.23%|
|Market Size Expected in 2028:||USD 4.92 Billion|
|Tables, Charts & Figures:||175|
|Key Players/Companies||General Motors, Mercedes-Benz, Volvo, BMW, Detroit Diesel Corporation, Ford, Tesla, CNH Industrial, AGCO Corporation and others|
|Segments Covered||By Technology,By Framework Type,By Vehicle Type,By Application Type|
|Regional Analysis||North America, U.S., Mexico, Canada, Europe, UK, France, Germany, Italy, Asia Pacific, China, Japan, India, Southeast Asia, South America, Brazil, Argentina, Columbia, The Middle East and Africa, GCC, Africa, Rest of the Middle East and Africa|
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