Marketing Attribution Software Market

Global Marketing Attribution Software Market is valued at USD 2830.6 Million in 2020 and expected to reach USD 8780.0 Million by 2027 with a CAGR of 15.2% over the forecast period.

Global Marketing Attribution Software Market: Global Size, Trends, Competitive, Historical & Forecast Analysis, 2021-2027: The increasing need to optimize the marketing spending and effective tracking of customer behavior for targeted marketing activities are the major factors driving the growth of Global Marketing Attribution Software Market.

Scope of Global Marketing Attribution Software Market Report:

Marketing attribution software is used by companies in determining how events, actions, or touch points during the prospecting and sales processes that contributes to the success of their sales and marketing team. Marketing attribution may be a science that determines the channels that drive purchases. The marketing attribution software deals with ""touch points""; this refers to what a customer is exposed to before purchasing a product. The touch points covered by marketing attribution software occupy several interactions like watching a television advertisement or commercial and performing online comparisons supported the worth by employing a CSE site. Enterprises within the telecom and data technology (IT) vertical are specializing in effectively targeting new users and decreasing attribution rate of the prevailing customers. They are emphasizing on implementing effective marketing campaigns to extend its subscriber base, thus are targeting users via different online channels. The increase within the number of internet and mobile devices is claimed to possess the expansion of the telecom and IT vertical within the marketing attribution software market. Marketing attribution solutions help telecom and IT enterprises to investigate effective digital channel to optimize its marketing spends and improve user experience.

During this COVID-19 pandemic the global spending on marketing activities fell down drastically. Global advertising spend is about to fall by 8.1% ($49.6bn) to $563bn this year, led by severe cuts in investment among major product sectors as a results of the COVID-19 outbreak finds WARC, the international marketing administrative body. With all the firms cutting down their marketing budgets to control the working capital costs, this will has slowed the global marketing attribution software market growth.

Global marketing attribution software market report is segmented on the basis of component, attribution type, deployment mode, organization size, vertical and region & country level. By component, the worldwide marketing attribution software is segmented into software and services. By attribution type, the market is segmented into single-source attribution, multi-source attribution, and probabilistic or algorithmic attribution. By deployment mode, the world marketing attribution software market is segmented into cloud and on-premise. By vertical, the world marketing attribution software is segmented into FMCG and consumer packaged goods, retail, consumer electronics, BFSI, IT & telecom, healthcare, media and entertainment, travel and hospitality, and others.

The regions covered in this report are North America, Europe, Asia-Pacific and Rest of the World. On the basis of country level, the market of marketing attribution software is sub divided into U.S., Mexico, Canada, U.K., France, Germany, Italy, China, Japan, India, South East Asia, Middle East Asia (UAE, Saudi Arabia, Egypt) GCC, Africa, etc.

Key Players for Global Marketing Attribution Software Market Report:

Some major key players for Global Marketing Attribution Software Market are Adobe Inc., Oracle Corporation, Google, SAP SE, Visual IQ, Analytic Partners, Inc., Attribution LLC, Calibermind, Engagio, Wizaly, Singular, Rockerbox, Inc., OptiMine, Neustar, Inc. and Merkle Group Inc. and others

News: DemandLab Launched Sightline, a SaaS Business Confidence Solution that Delivers Fast, and Accurate B2B Marketing Attribution.

January 19^th, 2021: Marketing consultancy Demand Lab launched the primary SaaS solution to merge seamlessly with market and salesforce and enable B2B organizations to confidently measure the impact of full-funnel marketing on revenue. DemandLab, a technology-focused marketing consultancy, released Sightline, a business confidence solution that collects marketing and sales data across multiple marketing platforms and demand generation channels and creates a holistic record of the lifecycle for every customer. The solution addresses one among the foremost challenging issues for B2B marketers—how to assess the revenue impact of their full-funnel marketing activities. Sightline’s proprietary data framework enables B2B marketers to gather and analyze the info they have to judge and optimize channel and campaign performance, calculate marketing ROI, and prove marketing’s impact on the organization’s earned revenue.

The Increasing Need to Optimize the Marketing Spending and Effective Tracking of Customer Behavior for Targeted Marketing Activities are Some of the Major Factors Driving the Growth of Global Marketing Attribution Software Market

The major factor driving the growth of global marketing attribution software market is the increasing need to optimize the marketing spending. The adoption of advanced technologies like big data and AI are the major factors driving the growth of the marketing attribution software market. The software offers insights on determining the effectiveness of selling campaigns. It makes use of advanced statistics and machine learning to objectively determine the impact of every marketing activity towards sales conversion. In addition, the effective tracking of customer behavior for targeted marketing activities with the use of marketing attribution software is also supplementing the market growth. The marketing attribution solutions has become important for big enterprises to research the effectiveness of promoting campaigns and enhance Return on Investment. However, the data privacy and security concerns of the enterprises may limit the growth of the marketing attribution software market. In spite of that, its increasing application in IT and telecom industry in can provide various opportunities for the further growth of the market.

North America is Expected to Dominate the Global Marketing Attribution Software Market

The global marketing attribution software market is segmented into North America, Europe, Asia-Pacific Latin America and Middle East & Africa. North America is expected to dominate the global marketing attribution software market within the forecast period owing to early adoption of innovative digital technologies in this region. The market size is increasing thanks to the increasing need for marketing teams of enterprises to trace customer behavior with the target of targeted marketing. Asia pacific is expected to witness a fastest growth in the global marketing attribution software market especially China and India. The majority of individuals in APAC interact and engage with the digital world through their smartphones. In China, uniquely, users often even favor apps over the mobile web. Understandably, many APAC countries became critical markets for mobile app and gaming companies. 

Marketing Attribution Software Market Report Coverage

Report Analysis	Details
Historical data	2015 - 2020
Forecast Period	2021 - 2027
Market Size in 2020:	USD 2830.6 Million
Base year considered	2020
Forecast Period CAGR %:	15.02 %
Market Size Expected in 2027:	USD 8780.0 Million
Tables, Charts & Figures:	175
Pages	200
Key Players/Companies	Adobe Inc., Oracle Corporation, Google, SAP SE, Visual IQ, Analytic Partners, Inc., Attribution LLC, Calibermind, Engagio, Wizaly, Singular, Rockerbox, Inc., OptiMine, Neustar, Inc. and Merkle Group Inc. and others
Segments Covered	By Component Type, Attribution Type, Type of Deployment, Size of Enterprise, Industry Vertical
Regional Analysis	North America, U.S., Mexico, Canada, Europe, UK, France, Germany, Italy, Asia Pacific, China, Japan, India, Southeast Asia, South America, Brazil, Argentina, Columbia, The Middle East and Africa, GCC, Africa, Rest of the Middle East and Africa

Key Benefits for Global Marketing Attribution Software Market Report–

• Global Marketing Attribution Software Market report covers in-depth historical and forecast analysis.
• Global Marketing Attribution Software Market research report provides detail information about Market Introduction, Market Summary, Global market Revenue (Revenue USD), Market Drivers, Market Restraints, Market Opportunities, Competitive Analysis, Regional and Country Level.
• Global Marketing Attribution Software Market report helps to identify opportunities in marketplace.
• Global Marketing Attribution Software report covers extensive analysis of emerging trends and competitive landscape.

Global Marketing Attribution Software Segmentation:-

 By Component Type:

• Solutions
• Services

By Attribution Type:

• Single-Source Attribution
• Multi-Source Attribution
• Probabilistic Or Algorithmic Attribution

By Type of Deployment:

• On-Premises
• Cloud

By Size of Enterprise:

• Small and Medium-Sized Enterprises
• Large Enterprises

By Industry Vertical:

• Retail
• FMCG and Consumer Packaged Goods
• Computing Products and Consumer Electronics
• Telecom and IT
• Banking, Financial Services, and Insurance
• Media and Entertainment
• Healthcare
• Travel and Hospitality
• Others

By Regional & Country Level:

• North America
  • U.S
  • Canada
• Europe
  • U.K
  • France
  • Germany
  • Italy
• Asia Pacific
  • China
  • Japan
  • India
  • Southeast Asia
• Latin America
  • Brazil
  • Mexico
• Middle East and Africa
  • GCC
  • Africa
  • Rest of Middle East and Africa