Location Intelligence Market

Global Location Intelligence Market is valued at USD 11234.4 Million in 2020 and expected to reach USD 29522.0 Million by 2027 with a CAGR of 14.8% over the forecast period.

Brandessence Market Research has published a new report title “Location Intelligence Market: Global Size, Trends, Competitive, Historical & Forecast Analysis, 2021-2027” Increasing predictive analytics in business environment to provide better experience along with growing technology are anticipated to drive the growth of Global Location Intelligence Market.

Scope of Global Location Intelligence Market Report:

Location intelligence (LI) is the process of collecting & analyzing the geo spatial data from multiple sources which is converted to strategic insight to solve various business problems. This technology uses large datasets to compile sets such as footfall traffic, GPS data, socio-demographic data, transactional data, etc. for data analysis. The LI is used by Government, businesses and others to gather the required data to solve their challenges or to understand the trend i.e. shifting of traditional market towards online business, increasing demand for personal vehicle, etc. which enable businesses or governments to manage the change and building infrastructure. The traffic data collected is used by maps to provide real time information about which route to opt for reaching destination without being late or stuck in traffic jam and government take special action to manage traffic, build alternate or broader roads. The data collected helps in enhancing the business intelligence, analyzing your customers, finding expansion opportunities which will help in providing improved customer experience but it is not easy to collect data due to lack of tools & resources, quality & accuracy of data and further data need to be contextualized to get the insights. The need of location intelligence has increased with the rise of digitization, which has resulted in fast collection & analysis of large data sets with software.

During Covid-19 pandemic, individuals need to follow social distancing as it is a communicable disease which takes weeks to show symptoms. The LI is used to show proximity of an individual to covid-19 patient & hotspots areas to control the spread along with tracking spreaders by GPS tracking. The location intelligence has been used for betterment during lockdown and everyone was online. Thus, Covid-19 has witnessed a positive impact on global location intelligence market. 

Global Location Intelligence Market Segmentation:

Global location intelligence market report is segmented on the basis of component, application, end-user and region & country level. Based upon component, global location intelligence market is classified into solutions and services. Solutions is further sub-divided into geo-coding and reverse geo-coding, data integration & ETL, thematic mapping & spatial analysis, reporting & visualization and others; and services is further sub-divided into consulting, integration & deployment and support & maintenance. Based upon application, the market is divided into workforce management, asset management, facility management, risk management, remote monitoring, sales & marketing optimization, customer management and others. Based upon end-user, global location intelligence market is divided into telecom & it, retail, government and defense, media and entertainment, transportation and logistics, healthcare, tourism and hospitality, banking and financial services and others.

By Component:

• Solutions
• Geo-coding and reverse geo-coding
• Data integration and ETL
• Reporting and visualization
• Thematic mapping and spatial analysis
• Others (DBMS and socio-demographic data).
• Services
• Consulting
• Integration and deployment
• Support and maintenance

By Application:

• Workforce Management
• Asset Management
• Facility Management
• Risk Management
• Remote Monitoring
• Sales & Marketing Optimization
• Customer Management
• Others

By End-User:

• Retail
• Government and defense
• Media and entertainment
• Transportation and logistics
• Telecom and it
• Healthcare
• Tourism and hospitality
• Banking and financial services
• Insurance
• Others

The regions covered in global location intelligence market report are North America, Europe, Asia-Pacific, Latin America and Rest of the World. On the basis of country level, the market of global location intelligence is sub divided into U.S., Mexico, Canada, U.K., France, Germany, Italy, China, India, Japan, South East Asia, Middle East Asia (Saudi Arabia, UAE, Egypt) GCC, Africa, etc.

Key Players for Global Location Intelligence Market Report:

Some of the key players for global location intelligence market are

•  Google
•  Esri
•  Precisely
•  SAP
•  IBM
•  SAS Institute
•  Oracle
•  Acorn Technologies
•  Microsoft
•  Cisco Systems
•  Bosch Software Innovations
•  TomTom
•  Hexagon
•  Qualcomm Incorporated
•  Zebra Technologies
•  General Electric Company
•  GaliGeo
•  Purple
•  Here technologies
•  Geomoby
•  Alteryx
•  CleverMaps
•  IndoorAtlas
•  Lepton Software
•  Quuppa
•  CARTO
•  Tibco software
•  SparkGeo
•  PlaceIQ
•  Ascent Cloud
•  FourSquare
•  others.

News: Ramco Systems Partnered with HERE Technologies for Location Intelligence

January 22^nd, 2021; Ramco systems, a cloud enterprise software provider partnered with HERE Technologies, a mapping & location platform provider to integrate location intelligence in its logistics ERP platform. This will provide real time viewing of logistic operation with Here maps i.e. estimated time of arrival, real time traffic condition, movement of material & trucks will enhance customer satisfaction with here API. The SDK will provide turn by turn navigation, driver analysis & help driver to stay focused on road or traffic condition. The real time information helps service provider in planning and delivering customer a delightful experience.

Increasing Use of Predictive Techniques to Provide Delightful Customer Experience is One of the Major Factors Driving the Growth of Global Location Intelligence Market

The major factor driving the growth of global location intelligence market is increasing need of predictive analytics to provide customer with a delight experience. The increasing focus of businesses on customer’s experience along with product or service offering to stay ahead of competitors as more personalized experience results making more close connection with customers and hence impacts the business growth. In addition, the government provides the infrastructure for seamless services to citizens such as healthcare, education, road construction, etc. According to Forbes, it is 90% critically important for government organization’s operations & 53% for enterprise to achieve goals. However, personal data collection & its privacy may hamper the market growth. The data collection from multiple sources include the personal data which creates vulnerability for individuals and the safety of collected data which is stored will be used for doing good & should not violate government laws. In spite of that, increasing technological advancements in this field may create more opportunities for the further growth of the market.

North America is Expected to Dominate the Global Location Intelligence Market

The global location intelligence market is segmented into North America, Europe, Asia-Pacific Latin America and Middle East & Africa. North America is expected to dominate the global location intelligence market within the forecast period due to its developed IT infrastructure & technologically advancement. The location data is used by defense, government, telecom, healthcare and etc. to provide better services. In addition, presence of large number of players in this region is also supplementing the market growth in this region.  

Europe is anticipated to capture second largest market share due to its high internet penetration. The increase in internet user will give rise to more accurate & quality data for insights. According to World Bank, around 83.3% of individuals use internet in Europe. In addition, the region is technologically advanced but its more dependence on foreign firms due to few domestic players such as SAP, TomTom, etc. makes it grow significantly.

Key Benefits for Global Location Intelligence Market Report:

• Global Location Intelligence Market report covers in-depth historical and forecast analysis.
• Global Location Intelligence Market research report provides detail information about Market Introduction, Market Summary, Global market Revenue (Revenue USD), Market Drivers, Market Restraints, Market Opportunities, Competitive Analysis, Regional and Country Level.
• Global Location Intelligence Market report helps to identify opportunities in marketplace.
• Global Location Intelligence Market report covers extensive analysis of emerging trends and competitive landscape.

Location Intelligence Market By Regional & Country Level:

North America

• U.S.
• Canada

Europe

• Germany
• France
• U.K.
• Italy
• Spain
• Sweden
• Netherland
• Turkey
• Switzerland
• Belgium
• Rest of Europe

Asia-Pacific

• South Korea
• Japan
• China
• India
• Australia
• Philippines
• Singapore
• Malaysia
• Thailand
• Indonesia
• Rest Of APAC

Latin America

• Mexico
• Colombia
• Brazil
• Argentina
• Peru
• Rest of South America

Middle East and Africa

• Saudi Arabia
• UAE
• Egypt
• South Africa
• Rest Of MEA