Ready-To-Drink Cocktail Market

Ready to Drink Cocktails Market is valued at USD 790.27 Million in 2021 and expected to reach USD 1897.54 Million by 2028 with the CAGR of 13.33% over the forecast period.

Global Ready to Drink Cocktails Market: Global Size, Trends, Competitive, Historical & Forecast Analysis, 2021-2028. Increasing new & interesting flavors, and growing popularity of these ready to drink cocktails are major factors driving the growth of Global Ready to Drink Cocktails Market.

Scope of Ready-to-Drink Cocktail Market Report:

Ready-to-Drink Cocktails are packaged beverages sold in a prepared form and are ready for consumption. There are different types of ready-to-drink cocktails. It includes non-alcoholic beverages, which are prepared using dairy & non-dairy drinks, and alcopops, which are prepared by mixing alcoholic beverages with fruit juices or soft drinks. After iced tea, alcopops are the most commonly consumed ready-to-drink cocktails in the world. These products are flavored malt beverages or progressive adult beverages. Alcopops can be made with a variety of spirits and liquors, including vodka and rum. Ready-to-drink cocktails are available in infinite flavors and ready-to-drink alcoholic beverages can also be made with soft drink mixers such as ginger ale, bitter lemon, tonic, syrups, or fruit juices. Ready to drink cocktails have many benefits such as people can drink them anytime and anywhere. Non-alcoholic cocktails include iced coffees, teas, and kefir yogurt drinks which have various health benefits that include anti-oxidants, anti-inflammatory properties, and promote brain health. Probiotic dairy drinks and probiotic juices also have various health benefits. 

During the Covid-19 pandemic, the careful steps taken by governments of different nations have led to the temporary suspension of food and beverage industry. However, due to the lockdown most of the consumers are at home only which has increased the demand for ready to drink cocktails and shown a positive impact on the market growth.

Global Ready-to-drink cocktails market is segmented into product type, packaging type, distribution channel and region & country level. On the basis of product type, the market is segmented into malt-based, spirit-based and wine-based. On the basis of packaging type, the market is segmented into bottles and cans. And on the basis of distribution channel market is segmented into supermarkets/hypermarkets, online and liquor stores.

Global Ready-to-Drink Cocktail Market report is segmented on the basis of Cocktail Type, Product Type, End-User and Region & country level. Based upon Cocktail Type, Global Ready-to-Drink Cocktail market is classified as Margarita, Cosmopolitan, Manhattan, Martini and others. The market is classified on the basis of Product Type are Bottles, Cans and Goon Bags. On the basis of End-User, market is divided as Households and Foodservice.

Ready-to-Drink Cocktail Market Key Players:

East London Liquor Company, 
Kahlua Nitro Cold Brew, 
Haig Club, 
Jack Daniel’s Country Cocktail, 
New Mix, 
Fizzy favorites, 
Courage+Stone, 
Ketel One Botanical Spritz, 
Cocktail 43 Fresco
Others.

Global Ready-to-Drink Cocktail Market Segmentation:

By Cocktail Type:

• Margarita
• Cosmopolitan
• Manhattan
• Martini
• Others

By Product Type:

• Bottles
• Cans
• Goon Bags

By End-User:

• Household
• Foodservices

The regions covered in this Global Ready-to-Drink Cocktail Market report are North America, Europe, Asia-Pacific and Rest of the World. On the basis of country level, the market of Ready-to-Drink Cocktail is sub divided into U.S., Mexico, Canada, U.K., France, Germany, Italy, China, Japan, India, South East Asia, Middle East Asia, Africa, etc.

News: 

Diageo Acquired Spirits-Based Ready to Drink Brand, Loyal 9 Cocktails.

On April, 14^th 2021; Diageo announced that it has acquired Loyal 9 Cocktails, which is a rapidly growing spirits-based ready-to-drink brand from Sons of Liberty Spirits Company. According to the president of Diageo, this acquisition was a part of the company’s strategy to build and diversify its ready to drink offerings across price points and consumer segments and Loyal 9 is a great addition to their portfolio, which is also growing through the recent acquisition of Lone River and innovations from several of our brands. Loyal 9 vodka-based ready-to-drink cocktails have quickly captured the hearts of New England consumers. It is a new and delicious RTD that uses great quality ingredients, is full-flavored, and without compromise. It includes full flavour lemonade and ‘Americana’ with high-quality ingredients with 9% ABV. With a portfolio of great tasting flavours, including Mixed Berry Lemonade and Watermelon Lemonade, Loyal 9’s canned cocktails are all gluten-free and produced with 100% real fruit.

The Increasing Number of Product Offerings and Growing Popularity of Ready to Eat Drink Cocktails are Driving the Market Growth

The increasing new and interesting flavors of ready to drink cocktails is giving more choices to consumers and increasing alternative packaging such as cans, boxes, tetra packs etc. are growing as a popular vessels for ready to drink beverages. Consumers are looking for convenience and these packaging are very convenient. Consumer can drink anytime and anywhere. Increasing young population is also one of the major factors for driving the market growth. Because younger adults increasingly moving toward ready-to-drink drinks at social events and outdoor activities such as picnics, beach parties and while traveling or on vacation are common ready-to-drink occasions among all consumers.  For instance; according to the WHO, Globally, more than 45% of total recorded alcohol is consumed in the form of spirits, predominantly in the South-East Asia and Western Pacific regions and approximately 36% of total recorded alcohol is consumed in the form of beer. According to research by Bacardi, 30% of consumers claim they plan to purchase ready to drink cocktails or canned spirit and mixers, with portability and convenience cited as key reasons for stocking up on a pre-made drink.

However, health issues caused by alcohol, heavy duties and taxation on ready-to-drink cocktails, and religious beliefs across a world, can be challenging to the market players of this market. In spite of that, increasing new flavors in alcopops and various health benefits of non-alcoholic ready-to-drink cocktails can offer more opportunities for the further growth of the ready-to-drink cocktails market.

North America is Expected to Dominate the Global Ready to Drink Cocktails Market

North America region is expected to dominate the global ready to drink cocktails market owing to increasing demand among young population, growing demand for different flavors of ready-to-drink cocktails, and attractive packaging. For instance, according to Distill Ventures, in the U.S., 83% of bar managers in Los Angeles think non-alcoholic cocktails are part of a wider trend.

Europe is the next growth market for ready-to-drink cocktails. This is due to the growing number of the health-conscious population since ready-to-drink cocktails have less alcohol content compared to other drinks. According to the Distill Ventures, In the UK, out of the growing number of people who actively try to lead balanced lifestyles, 43% are going out drinking at least once a week and taking advantage when non-alcoholic drinks are available and 59% of people are ordering non-alcoholic drinks on nights out when they are also drinking alcohol and 29% who are drinking solely alcoholic drinks. Bacardi has acquired the bottled cocktail brand Tails, this deal with Bacardi, Tails has expanded beyond the UK to 10 further markets across Western Europe. These all factors are boosting the growth of ready-to-drink cocktails market.

The Asia Pacific is also the fastest-growing market for ready-to-drink cocktails owing to the rising influence of Western culture, the surging purchasing capacity of consumers, and their changing taste preferences in this region.

The regions covered in this Global ready to drink cocktails Market report are North America, Europe, Asia-Pacific and Rest of the World. On the basis of country level, market of Global ready to drink cocktails is sub divided into U.S., Mexico, Canada, UK, France, Germany, Italy, China, Japan, India, South East Asia, GCC, Africa, etc.

On Special Requirement Ready-to-Drink Cocktail Market Report is also available for below Regions and Country:

North America

• U.S.
• Canada

Europe

• Germany
• France
• U.K.
• Italy
• Spain
• Sweden
• Netherland
• Turkey
• Switzerland
• Belgium
• Rest of Europe

Asia-Pacific

• South Korea
• Japan
• China
• India
• Australia
• Philippines
• Singapore
• Malaysia
• Thailand
• Indonesia
• Rest Of APAC

Latin America

• Mexico
• Colombia
• Brazil
• Argentina
• Peru
• Rest of South America

Middle East and Africa

• Saudi Arabia
• UAE
• Egypt
• South Africa
• Rest Of MEA

Report Analysis	Details
Historical data	2018 - 2021
Forecast Period	2022 - 2028
Market Size in 2021:	USD 790.27Million
Base year considered	2021
Forecast Period CAGR %:	13.33%
Market Size Expected in 2028:	USD 1897.54 Million
Tables, Charts & Figures:	175
Pages	200
Key Players/Companies	East London Liquor Company, Kahlua Nitro Cold Brew, Haig Club, Jack Daniel’s Country Cocktail, New Mix, Fizzy favorites, Courage+Stone, Ketel One Botanical Spritz, Cocktail 43 Fresco and others
Segments Covered	By Cocktail Type, By Product Type, By End-User
Regional Analysis	North America, U.S., Mexico, Canada, Europe, UK, France, Germany, Italy, Asia Pacific, China, Japan, India, Southeast Asia, South America, Brazil, Argentina, Columbia, The Middle East and Africa, GCC, Africa, Rest of the Middle East and Africa

Key Benefits for Global Ready-to-Drink Cocktail Market Report:

• Global Ready-to-Drink Cocktail Market report covers in-depth historical and forecast analysis.
• Global Ready-to-Drink Cocktail Market research report provides detail information about Market Introduction, Market Summary, Global market Revenue (Revenue USD), Market Drivers, Market Restraints, Market Opportunities, Competitive Analysis, Regional and Country Level.
• Global Ready-to-Drink Cocktail Market report helps to identify opportunities in marketplace.
• Global Ready-to-Drink Cocktail Market report covers extensive analysis of emerging trends and competitive landscape.