Podcasting Market

Global Podcasting Market is valued at USD 13.78 Billion in 2021 and is expected to reach USD 89.64 Billion by 2028 with a CAGR of 30.67% over the forecast period.

Global Podcasting Market: Global Size, Trends, Competitive, And Historical & Forecast Analysis, 2022-2028: Rise in the younger population, rising penetration of the internet, and increasing adoption of E-learning solutions are some of the major factors driving the growth of the Global Podcasting Market.

Scope of Global Podcasting Market

Podcasting is a service that allows users to either subscribe to internet files or transfer them to a portable device such as a Personal Digital Assistant (PDA) or Portable Media Player (PMP). It is extensively utilized in academic education and instruction throughout the globe since it provides flexible delivery of audio-learning materials. Several organizations are now integrating podcast-specific sections into their websites and other social media in order to create engaging content, boost website traffic, and improve SEO potential. The ease with which podcasts may be accessed while in travel, strolling, exercising, gardening, or cleaning is expanding their global demand. Podcasting is a simple and free service that allows listeners to listen to a variety of genres such as education, news, fitness, health, humor, and fiction, as well as business updates and breakdowns, which can be purchased or streamed over the internet.

The podcast business boomed during the COVID-19 epidemic, when the worldwide population was urged to remain home due to limitations on traveling and attending public areas. The sector is expected to expand further as more countries implement work-from-home rules, which has increased demand for easily accessible entertainment material. CNN Sans, for example, has developed podcasts devoted to delivering current updates on the COVID-19 outbreak. Furthermore, according to Spotify AB, demand for material in categories such as lifestyle, health, and self-improvement, including personal wellbeing and meditation, has increased. In addition, Spotify has developed a COVID-19 portal to gather key news and information on the epidemic and its effects.

The global Podcasting market is segmented based on the of genre, format, and region & country level. Based on genre, the global Podcasting market is segmented into news & politics, society & culture, comedy, sports, and others. By format, the market is segmented into interviews panels, solo, repurposed content, and conversational.

The regions covered in the global Podcasting market report are North America, Europe, Asia-Pacific, Latin America, and the rest of the World. Based on country level, the market of global Podcasting is sub divided into U.S., Mexico, Canada, U.K., France, Germany, China, Italy, India, Japan, Southeast Asia, Middle East Asia (Saudi Arabia, UAE, Egypt) GCC, Africa, etc.

Global Podcasting Market Segmentation

By Genre:

• News & Politics
• Society & Culture
• Comedy
• Sports
• Others

By Format:

• Interviews Panels
• Solo
• Repurposed Content
• Conversational

Key Players of Global Podcasting Market

Some major key players for the global Podcasting market report cover prominent players like

• Apple, Inc.
• Amazon
• iHeartMedia Inc.
• Audacy
• Pandora Media
• Megaphone
• Spotify AB
• Stitcher
• TuneIn, Inc.
• Soundcloud Limited
• others.

News

Spotify tests a new podcast finding function based on its Podz purchase.

On March 28, 2022; According to a Securities and Exchange Commission filing, Spotify purchased the podcast discovery tool Podz last summer for around $49.4 million to assist expedite the streamer's significant expenditures in podcasts. Now, according to the business, Spotify is developing a feature that makes use of the startup's technology to guide users toward new podcasts they may like.

The largest podcast database in the world, Podchaser, is acquired by Acast.

On July 18, 2022; The most thorough and reliable podcast database in the world, Podchaser, was purchased by Acast, the biggest independent podcast firm in the world. Acast's dedication to ensuring that podcasts are available on all platforms will be strengthened and highlighted by the proposed purchase, which unites two defenders of the open podcast ecosystem.

SiriusXM Acquires Team Coco And Its Acclaimed Podcast

On May 23, 2022; Conan O'Brien's podcast network and digital media company, along with the highly acclaimed smash podcast Conan O'Brien Needs a Friend, were all acquired by SiriusXM. The team behind Team Coco, who might continue to develop the network's lineup of well-known podcasts and work with SiriusXM on original programming, is also included as part of the deal.

Rise in the younger population, rising penetration of the internet, and increasing adoption of E-learning solutions are some of the major factors driving the growth of the Global Podcasting Market Growth  

The deep learning, Internet of Things (IoT), and artificial intelligence (AI) have all been included in podcasting platforms recently, and rising disposable income has also contributed to the market's rapid expansion. Additionally, the industry is being driven by a perfect environment for streaming companies to survive and prosper, which is made possible by increasing smartphone use, declining data costs, and the development of artificial intelligence and machine learning (ML). Currently, a few companies control the music streaming business. These companies utilize cutting-edge technologies to provide customers a seemingly infinite range of music from musicians across the globe. The entertainment industry, which has long been hampered by online piracy and dwindling revenues, seems to benefit from this chance.

Additionally, the podcast business is anticipated to expand as a result of the integration of cutting-edge technologies into content like modernized transcription technology, Autonomous Sensory Meridian Response (ASMR), and paid live podcast events. For instance, marketers may hyper-contextualize their material using Spotify AB's Spotify Ad Studios, a media streaming intelligence tool, to ensure that the relevant audience is reached with the appropriate content at the appropriate moment. The firm wants to provide the most precise ROI assessment, sales, and other conversion data to its international partners in the Canada, U.S., Australia, the U.K., and New Zealand with the use of this platform.

Both developing and industrialized nations have seen significant increases in the usage of smartphones in recent years. Mobile phone usage in rural India jumped recently. By 2022, India will have almost 0.8 billion mobile phone users, according to studies. Additionally, the growth of the internet's popularity has accelerated. So many individuals are now exposed to audiobooks and podcasts as a consequence. The global podcasting market is thus expected to be stimulated by these aspects throughout the course of the forecast period.

High disposable income and rising consumer spending throughout the world are important factors in the growth of the podcasting industry. The middle class is rapidly growing in emerging economies like Brazil, India, Turkey, China, Poland, and Mexico, to mention a few. There has also been a significant increase in foreign and domestic investment. Additionally, it is predicted that the region's metropolitan population is growing quickly.

Additionally, the growth of OTT platforms has increased the need for localized content globally, accelerating the market trends for podcasts. The need for localized content is likely to rise as the globe becomes more interconnected and the language services industry is predicted to expand quickly. The preferences of their clients are becoming more and more apparent to market actors. As a result, all genres of music are well-liked in India, with vernacular and regional musicals coming in second and third, respectively, in terms of downloads and listening popularity.

An Important Share of the Global Podcasting Market is Anticipated to Be Captured by North America

Geographically, North America is anticipated to rule the world market for podcasts over the anticipated time. The area's importance may be ascribed to both its quick adoption of new technologies and its affluent clientele. In response to the changing audio-on-demand podcasting model, content providers are modernizing their ad income streams and modifying their platforms. Additionally, the US will have a substantial portion of the global podcasting business. This may be linked to the area's pioneering use of cutting-edge technology and its diverse audience of people of all ages. The Canadian firm is also seeing an increase in audience size and engagement.

The Asia-Pacific region is expected to grow quickly in the next years. This expansion is attributed to the increasing use of smartphones and the low cost of internet access, both of which are promoting regional expansion. Furthermore, China had the majority of the share of the market in the podcasting industry as a result of its early adoption of new technologies and the existence of a diversified listening base of all ages. The development of independent content producers has been made possible by the emergence of multiple platforms, increasing the amount of fresh material that is available. However, the usage of podcast entertainment has steadily increased in India over the last several years.

By Regional & Country Level:

North America

• U.S.
• Canada

Europe

• U.K.
• France
• Germany
• Italy

Asia Pacific

• China
• Japan
• India
• Southeast Asia

Latin America

• Brazil
• Mexico

Middle East and Africa

• GCC
• Africa
• Rest of Middle East and Africa

Report Analysis	Details
Historical data	2018 - 2021
Forecast Period	2022 - 2028
Market Size in 2021:	USD 13.78 Billion
Base year considered	2021
Forecast Period CAGR %:	30.67%
Market Size Expected in 2028:	USD 89.64 Billion
Tables, Charts & Figures:	175
Pages	300
Key Players/Companies	Apple, Inc., Amazon.com, Inc., iHeartMedia Inc., Audacy, Inc., Pandora Media, Inc., Megaphone LLC, Spotify AB, Stitcher, TuneIn, Inc., Soundcloud Limited, and others.
Segments Covered	By Type, By Ownership, By Technology.
Regional Analysis	North America, U.S., Mexico, Canada, Europe, UK, France, Germany, Italy, Asia Pacific, China, Japan, India, Southeast Asia, South America, Brazil, Argentina, Columbia, The Middle East and Africa, Africa, Rest of the Middle East and Africa