Clean Beauty Market

Clean Beauty Market Size, Share & Trends Analysis Report

Clean Beauty Market Size Share Companies & Trends Analysis Report By Product Type (Hair Care, Face Products, Skin Care, Hair Care, Oral Care, Makeup, Wrinkle Care Products), By Distribution Channel (Online Sale, Retail Sale), Based On Region And Segment Forecasts 2022 - 2028

Report ID : BMRC 1438
Number of pages : 300
Published Date : Dec 2022
Category : Consumer Goods
Delivery Timeline : 48 hrs

Clean Beauty Market is valued at USD 6.46 Billion in 2021 and is expected to reach USD 15.29 Billion in 2028, growing at a CAGR of 13.1% from 2022 to 2028. The global market is expected to grow at significant growth rate due to number of driving factors.

Increasing demand for beauty products with more cautiousness and awareness for skin as well as surge in the launching of more sophisticated and clean beauty products for better skin care are some important factors driving the growth of market.


The study provides a crucial view of global clean beauty market by segmenting the market based on type, distribution channel and region & country level. Based upon type, market is segmented into face products, skin care, hair care, oral care, makeup and wrinkle care products. Based upon distribution channel, market is segmented into online sale, retail sale and others. The regions covered in global market are North America, Europe, Asia-Pacific and Rest of the World. On the basis of country level, global market is sub divided into U.S., Canada, U.K., France, Germany, Italy, China, Japan, India, South East Asia, Brazil, Mexico, GCC, Africa, etc.

Clean beauty means toxins free and green beauty products that need not to be necessary organic and naturals. These products have transparent labeling of ingredients, and safe to use on face eliminating the skin damage due to chemical. Any clean beauty product must not contain harmful ingredients for the skin. The products can be derived from plants, vegan, and these are cruelty-free, eco-friendly and sustainably sourced that don’t contain any toxins. These products have many benefits including boosts collagen, diminish dark spots, can be used as moisturizers and reduce the appearance of wrinkles. In addition to this, this product helps to shrink pores & keeps acne away, brightens & tones the skin. There are certain third party testing labs, institutions for certification and checking of these products whether they are unrestricted from certain toxic chemicals like parabens, carcinogens, and others. The ECOCERT and EWG are some examples of the third party chemicals testing and certification providers.

The global clean beauty market is segmented on the basis product type, distribution channel, region and country level. On the basis of product type, the market is classifies as hair care, face products, skin care, hair care, oral care, makeup, and wrinkle care products. On the basis of distribution channel, the market is bifurcated into online sale, retail sale and others.

Key Players:

  • Avon
  • Honest Beauty
  • ILIAZuii Organic
  • Burt’s Bees
  • Kjaer Weis
  • RMS Beauty Lilah b.,
  • Juice Beauty
  • Ere Perez
  • Mineral Fusion, 
  • allure
  • Vapour
  • bareMinerals
  • Bite Beauty
  • Others.


By Product Type: 

  • Hair Care
  • Face Products
  • Skin Care
  • Hair Care
  • Oral Care
  • Makeup
  • Wrinkle Care Products

By Distribution Channel: 

  • Online Sale
  • Retail Sale
  • Others

Increasing demand for natural beauty products with more cautiousness and awareness for skin and surge in the launching of more sophisticated and clean beauty products for better skin care are the major factors for driving the growth of global market. Consumers are more actively self-educated for checking labels for ingredients, watching videos from overseas for a global perspective and they are becoming curious about indie beauty, which often involves using ingredients that user might find on their plate rather than concocted in a lab. Furthermore, consumers are more interested in making their skin a flawless base for makeup, rather than covering up imperfections. Thus, more consumers are becoming conscious about their health and investing in clean products.

The type segment of global clean beauty market is dominated by skin care drive with a largest market share of 28.5% in 2020. The distribution channel segment of global market is dominated by retailers drive with largest share of 35.1% in year 2020.

Regional Analysis:

North America is expected to dominate the growth clean beauty market with the potential rate due to rising disposable income, growing middle class families, increasing health wellness expenditure, presence of clean beauty knowledgeable workers, and high concentration of multinational companies related to personal care followed by Europe. According to the Asian Development Bank, North America region has approximately 18% of the world’s middle class, which contributes to the 26% of global middle-class spending followed by Europe and Asia Pacific. This middle class family has highest spending on the beauty, personal care products.

The Europe and the Asia Pacific is expected to emerge as the fastest-growing regional market due to rapidly increasing consumer spending on the beauty products, and growing government initiatives for supporting the clean beauty products for toxin free and eco-friendly products needs.

Market Trends:

Clean beauty means that a product is safe, non-toxic, and has transparent labeling of ingredients. Just because a product is organic, natural, or green, doesn't mean it's non-toxic. Clean beauty means toxins free and green beauty products which need not to be necessary organic and naturals, as this clean beauty is associated with natural beauty, green beauty and all other types of beauty that deviate from the normal beauty. The Clean Beauty is defined by products that are mindfully created and produced without any proven or suspected toxic ingredients and its products include ingredients ethically sourced and are made with the health of customer's bodies and the environment in mind. Any of the clean beauty products must not contain harmful ingredients for the skin as these products can be derived from plants, vegan, and these are cruelty-free, eco-friendly and sustainably sourced that don’t contain any toxins. These products have many benefits such as it boosts collagen, diminish dark spots, it can be used as moisturizers and reduce the appearance of wrinkles. In addition, this product helps to shrink pores & keeps acne away, brightens & tones the skin. Factors such as increasing demand for beauty products with more cautiousness & awareness for skin and growth in the launching of more sophisticated and clean beauty products for better skin care are driving the growth of the global market.

Major Trends of Global Clean Beauty Market are as follows:

Hero-Product Brands: Hero-product brands have such ingredients that have the potential to increase product efficacy and provide solutions to new skin concerns while serving as a marketing tactic. As consumers deserve the healthiest & most luxurious beauty that’s good for them and good for the planet and the brand’s hero don’t Despair, Repair. These Brands can build upon cult-level product loyalty by treating these products as an introduction to the brand’s larger narrative and as Hero product brand's ingredients shake up the natural beauty space of the consumers so these hero product brands are highly preferable. For instance; according to Tribe Dynamics, Armani Beauty: Luminous Silk Foundation which was Launched in 2000 and Luminous Silk continues to be Armani Beauty’s most impactful offering and earning mentions from about 29% of the brand’s total U.K. influencer community between January and May 2019. about 27% i.e. $2.2M EMV of Armani Beauty’s $8.1M EMV total stemmed from mentions of the brand’s foundation. One of Luminous Silk’s most loyal fans, powerhouse blogger Amelia Liana, mentioned the hero product across 14 pieces of content this year, driving $211.4k EMV.

CBD Everything: Cannabidiol which is also known as CBD and it is derived from plants both leafy and green, that fact often has little bearing on the “clean” factor of a product’s final formulation. The beauty world isn’t slowing down anytime soon when it comes to incorporating CBD into formulations because CBD has been positioned almost as a hero ingredient & it is a naturally occurring substance that's used in products like oils and edibles to impart a feeling of relaxation and calm. CBD is taking the health and beauty industry into the future. As consumers increasingly seek out natural extracts in topicals that proactively optimize the body and for both beauty & skincare products consumers are looking for alternatives to synthetic chemicals to optimize and boost the well-being of their bodies and the appearance of their skin. For instance; according to L.E.K. Consulting LLC with U.S. retail sales of CBD topical and skincare products estimated to be close to about $1 billion in 2019, a growing number of companies believe CBD will not be another passing fad. 

Natural Alternatives to Synthetics: Consumers and producers are becoming more open to the usage of natural cosmetics, nowadays with concerns about the environment & their own health; many people prefer natural alternatives over synthetic chemicals as synthetic chemicals are more toxic than natural chemicals. Natural chemicals are produced by nature without any human intervention while synthetic chemicals are made by humans using methods different than those nature uses and these chemical structures may or may not be found in nature, so that green or natural products’ role in the cosmetics industry is getting more and more pronounced. Nowadays, the trend of using and seeking natural materials and additives is on the rise. This is most notable for cosmetic products. The reason for the increase in popularity of natural products is that the negative effects synthetic materials have on health and the environment were made apparent.

Clean Toners/Essences: Toner is used as the final step in cleansing and an essence is used as the first step in treatment. The main function of a toner is to balance the pH level of skin after cleansing and to remove the last traces of dirt and residue that your cleanser may have missed. Essences, on the other hand, are lightweight boosters that target skin concerns like fine lines, wrinkles, dull and uneven skin tones. They are packed with hydrating ingredients that work at the cellular level for helping to encourage cell turnover and give the skin a smoother & brighter appearance. An Essence provides the same qualities of a toner but with additional skincare technology from protecting against pollutes, anti-aging qualities and maximizes the performance of all skincare to follow. Facial essences and brighteners have become such popular skin care favorites. Thus these are highly preferred.

Plant-Based Liquid Exfoliators: Exfoliating agents are those used to remove dead cells present on the skin and boost blood circulation, giving renewed and glowing skin. It keeps face available from dirt, grime, and oils which are also beneficial in keeping the skin pores clean so these are highly preferred. The latest crop of liquid exfoliators opts for gentle fruit acids and botanicals to slough away dead skin cells, instead of any harsher ingredients. Exfoliators are also known to be tough on skin, so if not used properly, they can do more harm than good. That’s why consumers love liquid exfoliators, which use a variety of different natural acids and fruit extracts to effectively smooth and brighten all skin types.

Skin-loving Makeup: Makeup is mainly used to be used cover imperfections and in the process, would sometimes even make them worse. One of the biggest trends seen come out of clean beauty is makeup that’s actually meant to make user skin better every time user use it. So, of course, there’s a huge demand for cosmetics that make skin look effortlessly flawless. Many of the people are rely on makeup to conceal flaws and natural goes out the window in favor of caked-on foundation. The skin-loving makeup products gives some love with its brightening, hydrating and nourishing Skin Love Collection to user's skin & a hybrid of skincare makeup products loaded with nature’s most skin loving ingredients. That means without a doubt, user can’t get flawless makeup without great skin care. A lot of brands combine skin care and makeup.

Affordable Options: Paying less usually means compromising a bit on formulations or the quality of ingredients, while clean beauty products often take more care and thoughtfulness when it comes to sourcing the highest-quality ingredients, which is why a lot of options tend to veer on the more expensive side. But price should not be the gatekeeper to safe and effective skincare and makeup. Nowadays luckily there are a whole slew of affordable clean options these days, ranging from skincare to makeup. For instance; according to Romain Gaillard-founder of the Detox Market, W3ll People Makeup Company is a standby as the company has been around a long time and goes a long way to make their line affordable. It’s all created with a makeup artist and a dermatologist, so its user friendly as well.

On Special Requirement Clean Beauty Market Report is also available for below Regions and Country:

North America

  • U.S.
  • Canada


  • Germany
  • France
  • U.K.
  • Italy
  • Spain
  • Sweden
  • Netherland
  • Turkey
  • Switzerland
  • Belgium
  • Rest of Europe


  • South Korea
  • Japan
  • China
  • India
  • Australia
  • Philippines
  • Singapore
  • Malaysia
  • Thailand
  • Indonesia
  • Rest Of APAC

Latin America

  • Mexico
  • Colombia
  • Brazil
  • Argentina
  • Peru
  • Rest of South America

Middle East and Africa

  • Saudi Arabia
  • UAE
  • Egypt
  • South Africa
  • Rest Of MEA
Report Analysis Details
Historical data 2018 - 2021
Forecast Period 2022 - 2028
Market Size in 2021: USD 6.46 Billion 
Base year considered 2021
Forecast Period CAGR %:


Market Size Expected in 2028: USD 15.29 Billion 
Tables, Charts & Figures: 175
Pages 200
Clean Beauty Companies INIKA, Avon, Honest Beauty, ILIA, Zuii Organic, Burt’s Bees, Kjaer Weis, RMS Beauty Lilah b.,Juice Beauty, Ere Perez, Mineral Fusion, allure, Vapour, bareMinerals, Bite Beauty, others.
Segments Covered By Product Type, By Distribution Channel
Regional Analysis North America, U.S., Mexico, Canada, Europe, UK, France, Germany, Italy, Asia Pacific, China, Japan, India, Southeast Asia, South America, Brazil, Argentina, Columbia, The Middle East and Africa, GCC, Africa, Rest of the Middle East and Africa