MICE Market

MICE Market Size, Share & Trends Analysis Report

MICE (Meetings, Incentives, Conferencing, Exhibitions) Market Size, Share & Trends Analysis Report By Type (Meetings, Incentives, Exhibitions), By Application (Academic Field, Business Field, Political Field, Exhibitions, Others) MICE Industry Based On Region, And Segment Forecasts, 2021 - 2027

Report ID : BMRC 351
Number of pages : 300
Published Date : Nov 2022
Category : Technology And Media
Delivery Timeline : 48 hrs

Global MICE (Meetings, Incentives, Conferencing, Exhibitions) Market is valued at USD 1468.2 Million in 2020 and is expected to reach USD 2307.4 Million by 2027 with the CAGR of 6.5% over the forecast period.

The MICE (Meetings, Incentives, Conferencing, Exhibitions) market refers to a specialized group of tourism committed to planning, booking, and facilitating conferences, seminars, and other events. Meetings, incentives, conferences, and exhibitions (MICE) are a type of tourism in which large groups from the business come together. MICE industry includes a number of factors, where agents working in this field to provide a full range of travel and conference services for business groups and events of longer duration. The hospitality sector is accounted for about 40 to 60 % of their revenue generated in the MICE industry. Many countries throughout the world have realized the significance of the tourism industry that can positively influence the growth of their organizations by promoting business travel through the adoption of MICE.

Global MICE (Meetings, Incentives, Conferencing, Exhibitions) market report is segmented on basis of type, application and region & country level. Based upon type, global MICE market is classified into meetings, incentives and exhibitions. Based upon application, market is classified into academic field, business field, political field, exhibitions and others.

MICE Companies

  • Capita Travel and Events
  • CWT Meetings & Events
  • IBTM Events
  • Interpublic Group of Companies (IPG)
  • ATPI
  • BCD Meetings and Events
  • Cievents
  • Freeman
  • Grass Roots Meetings and Events
  • Questex 
  • others

MICE Market

Global MICE Industry Segmentation:

By Type:

  • Meetings
  • Incentives
  • Exhibitions

By Application:

  • Academic Field
  • Business Field
  • Political Field
  • Exhibitions
  • Others

Increasing Number of Corporate Meetings and Events from the Business Sectors is Expected to Drive the Market Growth.

The demand for MICE is on the rise from the past few years, as business travel seems to be continually increasing along with the increase in number and size of corporate meetings and events. This has created the huge opportunity to expand the tourism services for the corporate world which is beneficial to the event planners, hotels and event spaces. Additionally, corporate travelers are choosing the MICE tours to promote their businesses which is a good combination of business activity and sightseeing relaxation. The MICE industry has been gaining importance over past few years, since meeting planners and travel agents are organizing the corporate incentive travel programs to reward the employees for reaching specific targets.

Mice industry has shown tremendous growth by about 15% to 20% during the last 5 years along with the created employment and foreign exchange for the country. Furthermore, the rapid innovation in advanced technologies including augmented reality, artificial intelligence, social media platforms and ad hoc apps have also gained a huge interest across the meeting and events industry which is also supplementing the market growth. However, one of the most challenging things in this sector is to maintain the service standards in accordance with intense competition in the tourism industry.

Europe is Expected to Dominate the Global MICE Market.

Europe is expected to account for the largest share of global MICE market over the forecast period. The demand for meetings and events has shown a significant growth, while many businesses from the European region being more attracted towards the MICE tourism industry by highly spending on it and with rising trends of social networking platform. For example; the spending of European companies increase by 1.8% followed by central and South America. Germany, the United Kingdom, France, Spain and Italy are among the most preferred tourism places, together they have spent USD 208.18 billion in 2016 which is increase by 6.3% from the year 2015. National tourism organizations from the Asian countries are taking initiatives to organize this form of tourism which has lifted the MICE industry to the next level in this region.

Report Analysis Details
Historical data 2015 - 2020
Forecast Period 2021 - 2027
Market Size in 2020: USD 1468.2 Million 
Base year considered 2020
Forecast Period CAGR %:


Market Size Expected in 2027: USD 2307.4 Million 
Tables, Charts & Figures: 175
Pages 200
MICE Companies CWT Meetings & Events, IBTM Events, Interpublic Group of Companies (IPG), ATPI, BCD Meetings and Events, Cievents, Freeman, Grass Roots Meetings and Events,bQueste, others,
Segments Covered By Type, By Application
Regional Analysis North America, U.S., Mexico, Canada, Europe, UK, France, Germany, Italy, Asia Pacific, China, Japan, India, Southeast Asia, South America, Brazil, Argentina, Columbia, The Middle East and Africa, GCC, Africa, Rest of the Middle East and Africa

Key Benefits for Global MICE Industry Report–

  • Global MICE Industry report covers in-depth historical and forecast analysis.
  • Global MICE Industry research report provides detailed information about Market Introduction, Market Summary, Global market Revenue (Revenue USD), Market Drivers, Market Restraints, Market opportunities, MICE Companies, Competitive Analysis, Regional and Country Level.
  • Global MICE Industry report helps to identify opportunities in the marketplace.
  • Global MICE Industry report covers an extensive analysis of emerging trends and competitive landscape.

The regions covered in this Global MICE Market report are North America, Europe, Asia-Pacific and Rest of the World. On the basis of country level, market of global MICE market is sub divided into U.S., Mexico, Canada, UK, France, Germany, Italy, China, Japan, India, South East Asia, GCC, Africa, etc.

By Regional & Country Analysis:

  • North America

    • U.S.
    • Canada


    • Germany
    • France
    • U.K.
    • Italy
    • Spain
    • Sweden
    • Netherland
    • Turkey
    • Switzerland
    • Belgium
    • Rest of Europe


    • South Korea
    • Japan
    • China
    • India
    • Australia
    • Philippines
    • Singapore
    • Malaysia
    • Thailand
    • Indonesia
    • Rest Of APAC

    Latin America

    • Mexico
    • Colombia
    • Brazil
    • Argentina
    • Peru
    • Rest of South America

    Middle East and Africa

    • Saudi Arabia
    • UAE
    • Egypt
    • South Africa
    • Rest Of MEA

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