Anime Market is valued at USD 23.27 Billion in 2021 and is Projected to Reach USD 40.39 Billion by 2028 with a CAGR of 8.20 % over the forecast period.
Global Anime Market: Global Size, Trends, Competitive, Historical & Forecast Analysis, 2020-2028. The increasing popularity of media shows and growth in spending of online shows and video drives the growth of the Anime Industry. The growth of the anime market is primarily driven by the rising popularity of media shows, increasing urban population, growing number of film and music producers and increase in popularity of anime across the globe. Rising popularity of media shows and growth in spending of online shows and video drives the growth of Anime Market.
Anime or animation is referred in the Japanese style and also it is one of the added global subgenres of TV content, liked by viewers in almost every country in the world. Most hardcore fans of anime exterior of Japan have been doing importation of their favourite series for times first on physical media and later digitally, with fan groups meticulously translating each episode and launching unofficially.
Anime is hand-drawn and computer animation initiating from Japan. Anime, a term derived from the English word animation, is used in Japanese to describe all animation, regardless of style or origin. Now, the anime is gaining momentum across the globe and is becoming highly popular. Collectively, developers, animators, publishers and other creative agencies and artists are responsible for significant value generation in the Anime market. Stimulatingly, the industry has been consistent across all the mediums it is distributed.
Anime content is usually distributed through videos, TV, movies, music and pachinko machines among others. Animation companies are directing to develop animatronics and storytelling with a significant focus on high quality and unique characters. Cartoons and comics can play a key role in the development of children and their creativity as they can have a remarkable influence on children. Prominent animation companies have started developing cartoons and animated movies that help the development of cognitive, problem solving and social skills among children.
The COVID-19 outbreak has negatively affected the anime market growth. Ensuing the pandemic outbreak, not only the production of anime has taken a hit but also streaming has been delayed indeterminately. On 17th April,the new series of “Detective Conan: The Scarlet Bullet” was all set for its release. Though, producers planned to postpone its release, which brutally affected their earning as last two Canon films generated a huge response. On the other hand, internet supply has surged in the last few months, leading to reasonable growth of the market. For example, Violet Ever garden streamed on Netflix: The Movie, 13-episode series.
Major key players in the Anime market are
o Retail Merchandising
o Digital Merchandising
November 2019 Netflix has signed deals with Japanese anime studios Anima, Sublimation, and David Production and released details on new original series it has ordered from them.
The increasing popularity of media shows and growth in expenditure of online shows and video, followed by the surge in urban population which rises adoption of TV shows. Furthermore, growing number of film and music manufacturers as well as rising popularity of anime across the globe, are the major factors driving the growth of anime market. Additionally, increasing user base of social media sites such as Facebook, Instagram and twitter and sharing video and photos to friends and followers, coupled with rising number of vendors in the market, and increasing spending capacity of individuals on anime is projected to boost the market growth. Moreover, varying lifestyles of customers across developed countries, technological advancement in anime, rising consumer electronics industry and emergence of new product development in anime are likely to create opportunities for the manufacturers in the global market over the estimate period.
As the current market trend, the anime is gaining drive across the world and is becoming very popular. Mutually, developers, publishers, animators and other creative agencies and artists are accountable for important value generation within the market. Fascinatingly, the industry has been reliable across all the mediums it's distributed. Anime content is classically distributed through TV, movies, videos, music, and pachinko machines, among others. However, the increasing cost of production along with high cost of the products are likely to hamper the growth of the global anime market in the coming years.
Asia Pacific is expected to dominate the Anime market owing to the presence of Japan, which has generated the maximum revenue in 2018. The presence of mainstream of animation studios in the country is supporting the growth. The anime industry is concerned with in Japan and is now becoming popular globally. For instance, there are nearly 623 animation studios are present in Japan that engages in the development of animation related content, out of which 543 anime studios are located in Tokyo.
The speedy growth in the acceptance of anime in China has been a main factor driving the demand in the Asia Pacific region. In recent years, anime content has been developed in Japan on charge from China attached with extremely influential content such as Dragon Ball in the Asia Pacific excluding Japan (APEJ) region supporting the regional market growth. On the other hand, Beijing is likely to impose certain regulations on Japanese anime for protecting China’s domestic industry. Furthermore, these regulations are expected to hamper the growth of Japanese anime industry in China over the forecast period.
Rising user base of social media sites such as Instagram, Facebook and twitter and sharing video and photos to friends and followers, increase in number of vendors in the market and rising spending capacity of individuals on anime is estimated to boost the market growth in Europe. Increasing overseas sales of anime through online streaming platforms is expected to drive the growth of Anime market in North America. According to Video Marketing Statistics, 85% of all internet users in the United States watched online video content monthly on any of their devices. This means that video content is becoming increasingly popular. Netflix statistics and facts, Netflix is absolutely dominating the streaming video market. The Netflix version for TVs with an Android operating system fixed. At the end of 2019, Netflix added 8.8 million new subscribers, over 8 million of which came from outdoor the U.S.
• Rest of Europe
• South Korea
• Rest Of APAC
• Rest of South America
Middle East and Africa
• Saudi Arabia
• South Africa
• Rest Of MEA
|2018 - 2021
|2022 - 2028
|Market Size in 2021:
|USD 23.27 Billion in 2021
|Base year considered
|Forecast Period CAGR %:
|Market Size Expected in 2028:
|USD 40.39 Billion
|Tables, Charts & Figures:
|P.A.Works, Toei Animation Co., Manglobe Inc., Sunrise Inc., Bones Inc., Studio Ghibli, Inc., and Production I.G, Inc., Sunrise Inc., Pierrot Co., Ltd., Inc., Madhouse Inc., and Kyoto Animation Co., Ltd.
|By Type, By Content-Type
|North America, U.S., Mexico, Canada, Europe, UK, France, Germany, Italy, Asia Pacific, China, Japan, India, Southeast Asia, South America, Brazil, Argentina, Columbia, The Middle East and Africa, GCC, Africa, Rest of the Middle East and Africa
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