The Global Location Based Dating App Market was valued at $6.7 billion in 2018 and is expected to reach $9.9 billion by 2025, growing at a CAGR of 4.7% from 2019 to 2025.
The market share of the industry is expected to be dominated by North America and Europe, owing to high penetration rates of smartphones and increasing usage of dating apps among millennials and Gen Z populations. Additionally, the Asia Pacific region is expected to witness significant growth due to a rising number of internet users and an increase in the adoption of online dating apps among the population.
Location based dating application is an online dating service, presented through mobile phone, which takes advantages of smartphone GPS location capabilities, always on-hand presence and easy access to digital photo galleries & mobile wallets to improve the traditional nature of online dating. These apps are user friendly, can simplify and speed up the process of shifting through potential partners, chatting, flirting and potential meeting over traditional dating services make it popular among users. These apps are used by varies group of people such as teenagers, divorced, widows, old aged etc.
Global location based dating app market report is segmented on the basis of age, gender, subscription and by regional & country level. Based on age, global location based dating app market is classified as 18-25 years, 26-34 years, 35-50 years, and above 50 years. Based upon gender, global location based dating app market is classified into male and female. Based upon subscription, global Location Based Dating App market is classified into annually, quarterly, monthly, and weekly.
The regions covered in this location based dating app market report are North America, Europe, Asia-Pacific and Rest of the World. On the basis of country level, market of clinical decision support system is sub divided into U.S., Mexico, Canada, U.K., France, Germany, Italy, China, Japan, India, South East Asia, GCC, Africa, etc.
Some major key players for the global location-based dating app market are,
Increasing popularity in digital trend, advanced mobility solutions to dating, growing online dating users and rising number of dating apps are the major factors driving the location based dating app market. For instance, there are approximately 8000 dating websites present worldwide and all those dating apps have features such as services based on interests, like-dislikes and other factors and many of those use location based technologies to search users and arrange potential meet up for which the market of location based dating app market is growing. Some of the recent features given by these apps make them popular among consumers, for example, tinder users are able to see selected pictures from potential match’s Facebook account, a short text bio and linked Spotify & Instagram accounts along with the feature of you can only talk to someone if you both like each other. These type of features attracted many people to use these apps increasing the demand of the market. It has seen that not only young adults are active in online dating, but also people age between 50-60 are also quite active and the share of number of users of this age group have doubled from 6% to 12% from 2013 to 2015. And according to a survey, one in 10 American adults spend more than an hour a day on using dating application. People are mainly using location based dating apps due to growing hookup culture and for instant gratification. In a survey conducted in August 2017, of 6458 online users of dating apps over 16 years old and from 30 countries discovered that 48 percent of online daters look for fun among other things when using these type of apps. However, increasing cases of online abuses as well as online stalking cases are restraining the market up to some extent.
North America is dominating the location based dating app market with highest share due to presence of number of major players, developed internet infrastructure and adoption of smart phones as well as increasing popularity of these apps among adults of age between 40-60 years. In case of US, the most popular apps by audience size are Tinder, Plenty of Fish, Match and OkCupid are the major players and in terms of demography, Tinder is most popular among 18-29 years, whereas Match.com is most popular for 30-44 aged people. It had projected that from February 2018 to February 2019, the top mobile dating apps in US saw about USD 679 million in consumer spending. At that time Tinder increased its revenue by 62% and Bumble grew 135%. Europe is the second dominating market of location based dating app due to presence of increased number of divorced & widowed population, prevalence of internet and smart phone use and growing technology of communication. For instance, Tinder is the dominating app in northern Europe, and Badoo with the edge in southern and eastern Europe, whereas Lovoo have a small stronghold in the German speaking world, while Russians favored to use Frim. In case of Asia-Pacific, the location based dating apps market is estimated to have highest growth rate due to growing awareness of online dating, large number of people, increasing economic conditions especially in China & India and growing use of smart phones in this region. For instance, in Asia, seven different apps are consecutively claiming the status of most-popular across the 13 counties such as Japan, China, India etc. There no pattern here as such beyond a trend towards country-specific apps, though Tinder again is somewhat dominant.
|2015 - 2020
|2019 - 2025
|Market Size in 2021:
|USD $6.7 Bn
|Base year considered
|Forecast Period CAGR %:
|Market Size Expected in 2025:
|USD 9.9 Bn
|Tables, Charts & Figures:
|Tinder, Badoo, Match, Bumble, OkCupid, Grindr, Luxy, WooPlus, Zoosk
|By Age, By Gender
|North America, U.S., Mexico, Canada, Europe, UK, France, Germany, Italy, Asia Pacific, China, Japan, India, Southeast Asia, South America, Brazil, Argentina, Columbia, The Middle East and Africa, GCC, Africa, Rest of the Middle East and Africa
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