Global Location Based Dating App Market: Global Size, Trends, Competitive, Historical & Forecast Analysis, 2020-2026– Growing popularity of dating apps as well as increasing smart phone use are driving the growth of Global Location Based Dating App Market.
Scope of Global Location Based Dating App Market Report–.
Location based dating application is an online dating service, presented through mobile phone, which takes advantages of smartphone GPS location capabilities, always on-hand presence and easy access to digital photo galleries & mobile wallets to improve the traditional nature of online dating. These apps are user friendly, can simplify and speed up the process of shifting through potential partners, chatting, and potential meeting over traditional dating services make it popular among users. These apps are used by various groups of people such as teenagers, divorced, widows, old aged etc.
Global Location Based Dating App Market report is segmented on the basis of age, gender, subscription and region & country level. Based on age, global location based dating app market is classified as 18-25 years, 26-34 years, 35-50 years, and above 50 years. Based upon gender, global location based dating app market is classified into male and female. Based upon subscription, global Location Based Dating App market is classified into annually, quarterly, monthly, and weekly.
The regions covered in this location based dating app market report are North America, Europe, Asia-Pacific and Rest of the World. On the basis of country level, market of location based dating app is sub divided into U.S., Mexico, Canada, U.K., France, Germany, Italy, China, Japan, India, South East Asia, GCC, Africa, etc.
Key Players for Global Location Based Dating App Market Report-
Some major key players for global location based dating app market are Tinder, Badoo, Match, Bumble, OkCupid, Grindr, Luxy, WooPlus, Zoosk and others.
Grindr Planned Stock Market Listing as Chinese Owner Kunlun Gives Approval for Float
On August 30th, 2018; Dating app Grindr is planning to go public after attaining approval from parent company Kunlun Group for an overseas listing. China’s Kunlun, which develops games, operates web platforms and creates apps, said the timing of the listing will be influenced by market conditions and regulatory approval. The app’s initial public servicing plans have been approved by the Kunlun executive board, but it still needs the green light from the shareholder committee.
Global Location Based Dating App Market Dynamics–
Increasing popularity in digital trend, advanced mobility solutions to dating, growing online dating users and rising number of dating apps are the major factors driving the growth of global location based dating app market. For instance, there are approximately 8000 dating websites present worldwide and all those dating apps have features such as services based on interests, like-dislikes and other factors and many of those use location based technologies to search users and arrange potential meet up. Some of the recent features given by these apps make them popular among consumers, for example, tinder users are able to see selected pictures from potential match’s Facebook account, a short text bio and linked Spotify & Instagram accounts along with the feature of user can only talk to someone if both like each other. These type of features attracted many people to use these apps increasing the demand of the market. It has seen that not only young adults are active in online dating, but also people age between 50-60 are also quite active and the share of number of users of this age group have doubled from 6% to 12% from 2013 to 2015. And according to a survey, one in 10 American adults spend more than an hour a day on using dating application. People are mainly using location based dating apps due to growing hookup culture and for instant gratification. In a survey conducted in August 2017, of 6458 online users of dating apps over 16 years old and from 30 countries discovered that 48 percent of online daters look for fun among other things when using these types of apps. However, increasing cases of online abuses as well as online stalking cases may hamper the market up to some extent.
Global Location Based Dating App Market Regional Analysis–
North America is dominating the location based dating app market with highest share due to presence of number of major players, developed internet infrastructure and adoption of smart phones as well as increasing popularity of these apps among adults of age between 40-60 years in this region. In case of U.S., the most popular apps by audience size are Tinder, Plenty of Fish, Match and OkCupid are the major players and in terms of demography, Tinder is most popular among 18-29 years, whereas Match.com is most popular for 30-44 aged people. It was projected that from February 2018 to February 2019, the top mobile dating apps in U.S. saw about USD 679 million in consumer spending. At that time, Tinder increased its revenue by 62% and Bumble grew 135%.
Europe is the second dominating market of location based dating app due to presence of increased number of divorced & widowed population, prevalence of internet and smart phone use and growing technology of communication in this region. For instance, Tinder is the dominating app in northern Europe, and Badoo with the edge in Southern and Eastern Europe, whereas Lovoo have a small stronghold in the German speaking world, while Russians favored to use Frim.
In case of Asia-Pacific, the location based dating apps market is estimated to have highest growth rate due to growing awareness of online dating, large number of people, increasing economic conditions especially in China & India and growing use of smart phones in this region. For instance, in Asia, seven different apps are consecutively claiming the status of most-popular across the 13 countries such as Japan, China, India and others. There is no pattern here as such beyond a trend towards country-specific apps, though Tinder again is somewhat dominant.
Key Benefits for Global Location Based Dating App Market Report
Global Location Based Dating App Market Segmentation:–
Global Location Based Dating App Market: by Age
Global Location Based Dating App Market: by Gender
Global Location Based Dating App Market: by Subscription
Global Location Based Dating App Market: By Regional & Country Analysis
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26 Jun 2020