Consumer IAM Market

Consumer IAM Market Size, Share & Trends Analysis Report

Consumer IAM Market Size, Share & Trends Analysis Report By Services (Integration And Deployment, Support And Maintenance, Consulting), By Solutions (Identity Governance, Identity Verification And Authentication, Access And Management Authorization, Behavioral Analytics), By Deployment (Cloud, On Premises), Region, And Segment Forecasts, 2021 - 2027

Report ID : BMRC 1588
Number of pages : 300
Published Date : Nov 2022
Category : Technology And Media
Delivery Timeline : 48 hrs

Consumer IAM Market is valued at USD 7561.8 Million in 2020 and is expected to reach USD 22971.3 Million by 2027 with a CAGR of 14.9% over the forecast period.

Global Consumer IAM (CIAM) Market: Global Size, Trends, Competitive, Historical & Forecast Analysis, 2020-2027- Factors like increasing demand of IoT and smart devices, rising cases of data theft, growing investments in customer identity and increasing advancements in access management technology are driving the growth of the market.

Scope of Global Consumer IAM Market:

Consumer identity and access management (CIAM) is also known as B2C IAM, it is still new to the market but rapidly becoming essential for any customer-focused business. It sets the principle for an enterprise to deliver great customer experiences while making the ideal balance between convenience and security. CIAM technology was developed to suit a need for more security, control & visibility of data and information related to customer identities. Traditional IAM provides great system security. CIAM is able to securely capture and manage customer identity and profile data, also it controls customers’ access to applications, systems, and services. It is the solution that manages customer interactions. Consumer identity and access management platforms deliver a seamless, secure experience that is consistent across device. CIAM also permits various business organizations or institutes to identify the customers and their engagement. Customer access not only allocates the authorization rights for online services but also it includes mobile, IoT, partner applications, and many other channels. Consumer identity and access management allow fast, convenient, unified, and secure access across digital channels.

The outbreak of Covid 19 has shown a positive impact on the growth of consumer identity and access management market as due to the lockdown, the need for online business has increased tremendously. Consumers expect to access the most necessary services through the internet and various web applications to adopt advanced technologies that can prevent cybercriminals from accessing sensitive data.  Hence, the demand for consumer identity and access management (CIAM) has increased.

The regions covered in this global consumer IAM market report are North America, Europe, Asia-Pacific and Rest of the World. On the basis of country level, the market of global consumer IAM is subdivided into U.S., Mexico, Canada, U.K., France, Germany, Italy, China, Japan, India, South East Asia, Middle East Asia (UAE, Saudi Arabia, Egypt) GCC, Africa, etc. positively on global CIAM market.

Key Players of Global Consumer IAM market:

Major Key players of global consumer IAM market are IBM Microsoft, Salesforce, SAP, Broadcom, Okta, Akamai Technologies, Ping Identity, Forgerock, Loginradius and others.  

Global Consumer IAM Market Segmentation:-

The global consumer identity and access management market is segmented on the basic services, solutions, deployment, and regional & country level. On the basis of services, global CIAM market is classified into integration and deployment, support and maintenance and consulting. On the basis of solutions, the global CIAM market is classified into identity verification and authentication, identity governance, access and management authorization, and behavioral analytics. On the basis of deployment, the global CIAM market is classified into cloud and on-premises.

By Services

  • Integration and Deployment
  • Support and Maintenance
  • Consulting

By Solutions

  • Identity Governance
  • Identity Verification and Authentication
  • Access and Management Authorization
  • Behavioral Analytics

By Deployment

  • Cloud
  • On-Premises

Increasing Demand of IoT and Smart Devices, Rising Cases of Data Theft, Growing Investments in Customer Identity and Increasing Advancements in Access Management Technology are Driving Market Growth

Factors like increasing demand for IoT and smart devices, rising cases of data theft, growing investments in customer identity, and advancement in access management technology are some of the major factors driving the growth of the CIAM market. Increasing demand to deliver a frictionless customer experience is also supplementing the growth of the market. As customers expect frictionless experience across all their devices so that CIAM creates a secure scalable repository that is specifically designed to store users’ information. In addition, increasing demand for IoT and smart devices also propelling the growth of the market. As IoT begins to raise a host customer privacy and security concern, thus it increases the demand of IoT and smart devices, which is boosting the growth of the market. For example; in April 2018, Forgerock commissioned Forrester Consulting to evaluate how organizations deploy AI and IoT solutions for focusing on the customer privacy and security concerns they raise.

Furthermore, rising cases of data theft are also fostering the growth of the market. As CIAM system imparts essential security features that protect both data and account access. For example, with risk-based authentication, each customer’s usage and login patterns are monitored, making it easy to spot unusual (and therefore potentially fraudulent) activity. However, lack of government standardization may hamper the growth of the market. In spite of that, advancements in the field of CIAM may offer more opportunities for the further growth of the market.

North America is Expected to Dominate the Global Consumer IAM (CIAM) Market

The global consumer IAM market is segmented into North America, Europe, Asia- Pacific Latin America, and Middle East & Africa. North America is expected to dominate the market within the forecast period attributed to the increasing partnership between organizations and the early adoption of new technology in this region. A partnership between organizations reduces the data breach risks by highlighting identity data and keeping it protected. For example, on April 1st, 2020 IDP Cyber and Ubisecure announced a new partnership to provide clients with a robust customer identity management solution combined with IDP Cyber’s other identity offerings.

Asia Pacific is also expected to witness the fastest growth in the global consumer IAM market due to the increasing investments by organizations to develop efficient database management systems and rising demand for cloud-based applications in this region.

Report Analysis Details
Historical data 2015 - 2020
Forecast Period 2021 - 2027
Market Size in 2020: USD 7561.8 Million 
Base year considered 2020
Forecast Period CAGR %:

14.90 %

Market Size Expected in 2027: USD 22971.3 Million 
Tables, Charts & Figures: 175
Pages 200
Key Players/Companies IBM Microsoft, Salesforce, SAP, Broadcom, Okta, Akamai Technologies, Ping Identity, Forgerock, Loginradius and others
Segments Covered By Services, By Solutions, By Deployment
Regional Analysis North America, U.S., Mexico, Canada, Europe, UK, France, Germany, Italy, Asia Pacific, China, Japan, India, Southeast Asia, South America, Brazil, Argentina, Columbia, The Middle East and Africa, GCC, Africa, Rest of the Middle East and Africa

Key Benefits of Global Consumer IAM (CIAM) Market-

  • Global Consumer IAM Market report covers in-depth historical and forecast analysis.
  • Global Consumer IAM Market research report provides detailed information about Market Introduction, Market Summary, Global market, Revenue (Revenue USD), Market Drivers, Market Restraints, Market Opportunities, Competitive Analysis, Regional and Country Level.
  • Global Consumer IAM Market report helps to identify opportunities in
  • Global Consumer IAM Market report covers extensive analysis of emerging trends.

On Special Requirement Consumer IAM Market Report is also available for the below Regions and Country:

North America

  • U.S.
  • Canada


  • Germany
  • France
  • U.K.
  • Italy
  • Spain
  • Sweden
  • Netherland
  • Turkey
  • Switzerland
  • Belgium
  • Rest of Europe


  • South Korea
  • Japan
  • China
  • India
  • Australia
  • Philippines
  • Singapore
  • Malaysia
  • Thailand
  • Indonesia
  • Rest Of APAC

Latin America

  • Mexico
  • Colombia
  • Brazil
  • Argentina
  • Peru
  • Rest of South America

Middle East and Africa

  • Saudi Arabia
  • UAE
  • Egypt
  • South Africa
  • Rest Of MEA

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