Sports Drink Market

Sports Drink Market Size, Share & Trends Analysis Report

Sports Drink Market Size, Share, And Trends Analysis Report By Type (Hypotonic Sports Drink, Isotonic Sports Drink, Hypertonic Sports Drink), By Application (Athletes, Casual Consumers, Lifestyle User), Based On Region, And Segment Forecasts, 2022 – 2028

Report ID : BMRC 1331
Number of pages : 300
Published Date : Dec 2022
Category : Food And Beverage
Delivery Timeline : 48 hrs

Sports Drink Market is valued at USD 24.3 Billion in 2021 and expected to reach USD 33.47 Billion by 2028 with the CAGR of 4.68% over the forecast period.

Global Sports Drink Market: Global Size, Trends, Competitive, Historical & Forecast Analysis, 2021-2027- The Global Sports Drink Market is projected to witness significant growth over the forecast period due to its use to enhance the performance, endurance and allow athletes to do rigorous exercise and increase in population and disposable income.


Sports drinks are beverages that are specially formulated to help people rehydrate during or after exercise. Sports drinks benefit replaces lost fluids, which is particularly important for endurance athletes. Sports drinks are also referred as isotonic beverages and fluid replacement beverages and are generally accepted as beverages formulated to provide quick replacement of fluids, electrolytes, and carbohydrate fuel for working muscles. Such drinks may be designed to be consumed before, during and after exercise. It may also allow players to perform for longer and more effectively in training and competition by providing energy to working muscles and the brain. It can help meet nutrition recovery goals by changing fluids and electrolytes lost in sweat and helping to replenish glycogen stores.

Global Sports Drink market report is segmented on the basis of type, application and regional & country level. Based upon type, global sports drink market is classified as hypotonic sports drink, isotonic sports drink and hypertonic sports drink. Based upon application, sports drink market is classified as athletes, casual consumers and lifestyle user.

The regions covered in this Global Sports Drink market report are North America, Europe, Asia-Pacific and Rest of the World. On the basis of country level, market of Sports Drink is sub divided into U.S., Mexico, Canada, UK, France, Germany, Italy, China, Japan, India, South East Asia, GCC, Africa, etc.


  • Pepsico
  • Coca Cola
  • Monster Beverage
  • Arizona Beverage
  • Abbott Nutrition
  • Glaxosmithkline
  • Living Essentials
  • Britvic
  • Extreme Drinks
  • AJE Group
  • Gatorade
  • Powerade
  • VitaminWater
  • Propel
  • Others


By Type: 

  • Hypotonic Sports Drink,
  • Isotonic Sports Drink,
  • Hypertonic Sports Drink

By Application: 

  • Athletes,
  • Casual Consumers,
  • Lifestyle User

By Regional & Country Analysis:

North America

  • U.S.
  • Canada


  • Germany
  • France
  • U.K.
  • Italy
  • Spain
  • Sweden
  • Netherland
  • Turkey
  • Switzerland
  • Belgium
  • Rest of Europe


  • South Korea
  • Japan
  • China
  • India
  • Australia
  • Philippines
  • Singapore
  • Malaysia
  • Thailand
  • Indonesia
  • Rest Of APAC

Latin America

  • Mexico
  • Colombia
  • Brazil
  • Argentina
  • Peru
  • Rest of South America

Middle East and Africa

  • Saudi Arabia
  • UAE
  • Egypt
  • South Africa
  • Rest Of MEA

Increasing Demand for Soft Drinks is One of the Major Factors Driving the Sports Drink Market Share.

The sports drinks market is expected to witness a significant growth owing to its increased use as it helps to enhance the performance, endurance and allows athletes to do rigorous exercise. Globally, the Sports Drink market for protein has been increasing due to rising in population and disposable income. For example; Gatorade Perform is one of the major sports drink brands in the U.S. Gatorade market share 2016 was significantly high. The world population increased from 1 billion in 1800 to 7.7 billion nowadays. The world population growth rate declined from 2.2% per year 50 years ago to 1.05% per year, according to world data. Nowadays generation consumers are fitness conscious and more inclined to pay for sports beverage. Sports beverage are gaining popularity amongst the individuals and players who are involved in the vigorous physical activity. The growing inclination of people towards physical fitness, the number of health clubs and fitness centers has come up in the recent. According to fitness Industry Statistics 2020, the total market size of the global fitness club industry is over USD87 billion. The world holds over 200,000 healthy and fitness clubs.

However, the inclination of the market towards organic and natural products due to lesser side effects associated with them may hamper the growth of the global sports drink industry. In spite of that, the increasing demand of sports beverage with natural sweeteners is expected to provide growth opportunity to the sports beverage manufacturers.

North America is Expected to Dominate the Global Sport Drink Market

North America is expected to dominate the global sports drink market owing to the growing trend of athleticism and rising concerns over health in this region. Changing consumer lifestyle resulting in a shift towards healthy dietary patterns is also expected to propel the growth of sports drink market share in North America.  According to National Collegiate Athletic Association, Nearly eight million students currently participate in high school athletics in the United States. More than 480,000 compete as NCAA athletes, and just a select few within each sport move on to compete at the professional or Olympic level. In addition, increasing number of number of health clubs and fitness centers are also supplementing the market growth. According to Gym Industry Statistics, In the U.S., 39% of citizens are currently registered as a gym club member. The U.S. holds a total of 38,477 fitness clubs. Europe is second largest region for the growth of market, due to expanding community of the athletics in both developed and developing countries.


Gatorade Pumps Big Budget into Star-Studded Campaign after PepsiCo’s marketing Pull-Back

February 24th, 2020; PepsiCo revealed that 2020 would be a year in which it pulled back on some of its marketing spends. But its sports drink brand Gatorade has just funneled big budgets into a start-studded campaign designed to take it through to the second-half of the year. It had hinted that the likes of Doritos, Cheetos, energy drink Rockstar and Pepsi Zero would be the beneficiaries of continued spend and it seems Gatorade can be added to the list as it launches a major advertising campaign featuring a host of sporting stars.

Coca-Cola Launched Sports Drink Powerade in India

June 19th, 2019; The local arm of American beverage maker Coca-Cola on announced the launch of its sports beverage Powerade that will compete with rival PepsiCo’s Gatorade. Coca-Cola’s move to launch the brand in India comes at a time when increasingly consumers in urban India are seeking variety in both packaged foods and beverages. This is especially true for consumers looking at healthier options in a shift from consumption of sweetened beverages.

Report Coverage

Report Analysis Details
Historical data 2016 - 2021
Forecast Period 2022 - 2029
Market Size in 2021: USD 24.3 Billion
Base year considered 2020
Forecast Period CAGR %: 4.68%
Market Size Expected in 2028: USD 33.47 Billion
Tables, Charts & Figures: 175
Pages 300
Key Players/Companies

Pepsico, Coca Cola, Monster Beverage, Arizona Beverage, Abbott Nutrition, Glaxosmithkline, Living Essentials, Britvic, Extreme Drinks, AJE Group, Gatorade, Powerade, VitaminWater, Propel, others.

Segments Covered By Type, By Application
Regional Analysis North America, U.S., Mexico, Canada, Europe, UK, France, Germany, Italy, Asia Pacific, China, Japan, India, Southeast Asia, South America, Brazil, Argentina, Columbia, The Middle East and Africa, GCC, Africa, Rest of the Middle East and Africa