Energy Drink Market is valued at USD 40.32 Billion in 2021 and is expected to reach USD 72.71 Billion by 2028 with a CAGR of 8.79% over the forecast period.
Global Energy Drink Market: Global Size, Trends, Competitive, Historical & Forecast Analysis, 2021-2028- The global energy drinks market is projected to witness significant growth over the forecast period due to the change in the consumer’s lifestyle and the rise in consumer focus on fitness and health.
Energy drinks are beverages that are promoted to enhance performance and boost energy. These usually contain various amounts of sugar, caffeine, guarana, taurine, ginseng and other proprietary ingredients. Energy drinks can be purchased at grocery stores, convenience stores and gas stations. Energy drinks contain stimulants, primarily caffeine, which is perceived to give a temporary boost in performance. Next to multivitamins, energy drinks are the most popular dietary supplement expended by American adolescents and young adults. Men between the ages of 18 and 34 years consume the most energy drinks and almost one-third of teens between 12 and 17 years drink them regularly. Energy drinks can deliver on some of their promised benefits by increasing brain function and helping function when tired or sleep-deprived. However, there are a number of health concerns with energy drinks, particularly related to excessive caffeine intake, sugar content and mixing them with alcohol. Examples of energy drinks include Monster, Red Bull and Rockstar.
Global Energy Drink market report is segmented on the basis of product, type, distribution channel and region & country level. Based upon product, energy drink market is classified as non-alcoholic, caffeinated beverages and sports drink. Based upon type, energy drink market is classified into organic, non-organic and natural. Based upon distribution channel, energy drink market is classified into on-trade and off-trade and direct selling.
The regions covered in this Global Energy Drink market report are North America, Europe, Asia-Pacific and Rest of the World. On the basis of country level, market of Energy Drink is sub divided into U.S., Mexico, Canada, UK, France, Germany, Italy, China, Japan, India, South East Asia, GCC, Africa, etc.
Major factors driving the growth of the global energy drink market include the change in the consumer’s lifestyle and the rise in consumer focus on fitness and health. Consumers are conscious of their health so they are often involved in fitness work to enhance their health and strength. In addition, there is a growing change from the consumption of carbonated drinks towards energy drink consumption. Soft drinks are big business and the average worldwide consumption being 89.9 liters per person per year proves it. Americans alone drink 47.98 billion liters per year. Increase in health concerns and rise in awareness toward the benefits of consuming energy drinks. Increasing health concerns, such as obesity and awareness of physical appearances among all consumer groups are also positively supplementing the trends in the energy drinks industry. According to U.S. Department of Health & Human Services, Less than 5% of adults participate in 30 minutes of physical activity each day and only one in three adults receive the recommended amount of physical activity each week. Only 35 to 44% of adults 75 years or older are physically active and 28 to 34% of adults ages 65 to74 are physically active.
The Food and Drug Administration (FDA) does not regulate energy drinks but enforces a caffeine limit of 71 mg per 12 ounces of soda, energy drinks typically contain about 120 mg per 12 ounces. However, growing awareness regarding the adverse effect of caffeine may hamper the growth of energy drink market trends over the forecast period. In spite of that, a change in consumer preference toward consumption of beverages and lifestyle is expected to create many opportunities for the further growth of the global energy drinks market.
North America is expected to dominate the Global Energy Drink Market. The growth of the energy drinks market in North America is attributed to various factors, including raising awareness about health, fitness, and preventive health care or the growing geriatric and obese population. According to U.S. Department of Health & Human Service, about 90% of Americans eat more sodium than is recommended for a healthy diet. Europe is the second-largest region in the global energy drink market due to the growing consumer’s health consciousness and hectic lifestyle. Growing awareness regarding health consciousness along with the change in consumer lifestyle and rise in awareness towards health wellness products are expected to fuel the energy drink market growth in Asia pacific.
March 11th, 2020; Beverage giant PepsiCo, Inc. has agreed to purchase energy drink maker Rockstar Energy Beverages for USD 3.85 billion dollars, the company announced Wednesday. It's a move PepsiCo said will help it become more consumer-centric and capitalize on rising demand. Energy drinks have been a relatively weak area for PepsiCo and its rival Coca-Cola, but both companies have trying to bolster their presence in the fast-expanding beverage category. The move also reflects the shifting tastes as consumers have steadily weaned themselves from soda to other offerings that also include coffee and tea-flavored beverages and low-calorie drinks.
|2015 - 2020
|2021 - 2028
|Market Size in 2021:
|USD 40.32 Billion
|Base year considered
|Forecast Period CAGR %:
|Market Size Expected in 2028:
|USD 72.71 Billion
|Tables, Charts & Figures:
|Energy Drinks Companies
GCMMF, Coca-Cola, Heinz, GSK, Goldwin Healthcare, Power Horse, NourishCo., Taisho Pharmaceutical Co Ltd., Monster Energy, Red Bull, Others
|By Type, By Distribution Channel, By Product
|North America, U.S., Mexico, Canada, Europe, UK, France, Germany, Italy, Asia Pacific, China, Japan, India, Southeast Asia, South America, Brazil, Argentina, Columbia, The Middle East and Africa, GCC, Africa, Rest of the Middle East and Africa
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