Global Webtoons Market is valued at USD 3.7 Billion in 2021 and expected to reach USD 30.65 Billion by 2028 with a CAGR of 35.3% over the forecast period.
Global Webtoons Market: Global Size, Trends, Competitive, And Historical & Forecast Analysis, 2022-2028: The surge in the young population, who are interested in viewing and consuming online material, is driving the webtoons business. As a result, webtoons have grown in prominence among youngsters.
Webtoons are online comics that are intended to be viewed on cell phones and computers. Most people throughout the world have access to the internet, which has resulted in a significant increase in the number of clients gravitating toward webtoons. Rising subscription growth in mobile applications has increased by web-based actions made available on various entertaining channels such as action cartoons, miniseries, digital comic strips, and others. Webtoons and digital advancements significantly decreased the cost of digital picture production by reducing the need for drawing instruments. The webtoons industry is usually filled in regions including Taiwan, South Korea, Vietnam, and Malaysia, therefore as a result, webtoons themes are gaining slow momentum in other significant nations including the United States, Canada, the United Kingdom, and India.
The COVID-19 outbreak has had a detrimental influence on a variety of businesses. Nevertheless, the webtoons industry share increased due to a growth in the number of individuals viewing webtoons in addition to an expansion in the number of new companies joining the webtoons sector. People have plenty of time to engage in amusement activities as a result of many nations' lockdowns, social distancing standards, and work-from-home directives. Throughout the outbreak, these variables had a beneficial influence on the webtoons industry revenue expansion. As the incidence of coronavirus infections fell in 2021, the global economy prepared to compensate for the losses sustained at the height of the COVID-19 outbreak. Furthermore, new entrants into the webtoons industry have prepared novel innovations as well as company growth plans to extend their operations across emerging nations.
The global Webtoons market is segmented based on the type, application, revenue model, and region & country level. Based on type, the global Webtoons market is segmented into action, comedy, Sci-Fic, romance, horror, others. By application, the market is segmented into mobile, tablet, laptop, television. By revenue model, the global Webtoons market is segmented into ads based, subscription based.
The regions covered in the global Webtoons market report are North America, Europe, Asia-Pacific, Latin America, and the rest of the World. Based on country level, the market of global Webtoons is sub divided into U.S., Mexico, Canada, U.K., France, Germany, China, Italy, India, Japan, Southeast Asia, Middle East Asia (Saudi Arabia, UAE, Egypt) GCC, Africa, etc.
Some major key players for the global Webtoons market report cover prominent players like
On May 16, 2022; The top online comics portal in South Korea, Naver Webtoon, and the Tokyo-based manga creation business Shine Partners are collaborating to develop a new webtoon firm. The joint company, Studio TooN, is situated in South Korea and will collaborate with Japanese and Korean artists to design and produce webtoons for the international market.
On April 11, 2022; Naver announced, beginning next month, its affiliate Naver Webtoon would release three original series utilizing the intellectual property rights of DC Comics. The 'Super Casting' initiatives of Naver Webtoon, which produce webtoons and online novels centered on Naver Webtoon's own IPs, include this partnership.
On October 10, 2022; Webtoon, the firm powering Wattpad and its own online comics site, released a new app that offers serialized fiction that customers may buy and read one episode at a time. And over 700 titles in categories like romance, science fiction, mystery, and fantasy are available on Yonder at launching, and the firm intends to invest at minimum $2 million annually on content acquisition.
The demand for webtoons is expanding owing to the increasing prominence of webtoons in the amusement industry. the like, Webtoons are rapidly gaining popularity in Europe as well as India. In April 2021, the Graphics India Group launched Toonsutra, a well-known comics network for portable devices. In the coming months, webtoons based on well-known Indian TV shows and movies like "The Legend of Hanuman" as well as "Baahubali" will also be made available. Toonsutra is expected to develop into one of the most significant venues for distributing fun and creative comic tales worldwide. Additionally, the global market for digital comic material is growing quickly, which unquestionably increases the market size for webcomics.
Additionally, the use of VFX technologies is expanding in recent comedic webtoon films, which is anticipated to positively impact the development of the worldwide market's revenue. Media and leisure companies that specialize in humor will help the sector expand even more. The webtoons industry is presently swamped in South Korea, Vietnam, Malaysia, and Taiwan, indicating that the webtoons industry continues to have a long road ahead to go to establish dominance in other nations around the world, although webtoons are steadily continuing to spread their origins all across other nations. It is anticipated that all of these restrictions would reduce the demand for webcomics in the next years.
Webtoons are still in their early stages of commercialization, but their marketplace is growing quickly. Due to the limited quantity of material, the business is still in the early phases of profitability, allowing both existing and new firms to explore the sector and generate jobs. Additionally, the majority of Korean webcomic creators have between two and three years of practical experience, which will further foster the market potential for expansion in the coming years. The monthly active users (MAU) of webtoons have reached a new milestone, hitting 82 million in January 2022, an increase of 10 million over January 2021, signaling the industry's steady growth throughout the last several years. In regards to daily engaged users, Webtoon's English, French, German, Japanese, Spanish, and Thai sites also reached new highs. The business said in January 2021 claimed monthly paid operations had exceeded 100 billion won.
Businesses are progressively deciding to keep their content as in-house launch titles to boost subscriptions. Given that consumers only have a limited amount of disposable cash, the expanding number of services that they need to pay for in order to view all of their favorite films and television shows risk becoming both too confusing and excessively costly. Beyond the United States, where geographical watching limitations restrict access to popular content, this is particularly true. Several of these customers are reverting to piracy as a consequence. The entertainment industry spent years using a range of harsh tactics, including litigation, to fight piracy before realizing that offering users affordable, high-quality, genuine goods was the best course of action. Since these services provided a more affordable and adaptable alternative to traditional cable, they attracted a considerable number of customers.
As the majority of electronic comics are consumed in Asia Pacific nations, the Asia Pacific webtoons industry formerly had the greatest worldwide webtoons industry share. The effects of the Korean wave are felt all across the world, but notably in the Asian Pacific countries of Singapore, Indonesia, China, India, and Vietnam. Consequently, it is anticipated to have a significant influence on market growth. Additionally, the emergence of several webtoon developer organizations and advisors is anticipated to further boost the industry's growth in the coming years.
Owing to the accessibility of several webtoon websites in various languages, particularly in Spanish, French, and German, the European region is predicted to grow throughout the estimated period at the quickest rate. Additionally, it is anticipated that webcomics will build a new business in Europe, solidifying its status as the key player in the region's digital comics industry and as the biggest electronic comic’s network globally.
Middle East and Africa
|2018 - 2021
|2021 - 2028
|Market Size in 2021:
|USD 3.7 Billion
|Base year considered
|Forecast Period CAGR %:
|Market Size Expected in 2028:
|USD 30.65 Billion
|Tables, Charts & Figures:
|Lezhin Entertainment (KidariStudio), Izneo Webtoon, Kakao, Naver, Tappytoon, ToryComics, Ridibooks (RIDI Corp), Toomics Global, Webtoon Factory, KidariStudio, Webcomics (SideWalk Group), Mr Blue, Graphite, SPOTTOON (Rolling Story), Marvel Unlimited, Stela, Amazia, Shuueisha, Comico (NHN), U17, Kuaikan, MangaToon, Tencent, and Dongman Entertainment.
|By Type, By Application, By Revenue Model
|North America, U.S., Mexico, Canada, Europe, UK, France, Germany, Italy, Asia Pacific, China, Japan, India, Southeast Asia, South America, Brazil, Argentina, Columbia, The Middle East and Africa, GCC, Africa, Rest of the Middle East and Africa
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