U.S. Clean Beauty Market

U.S. Clean Beauty Market: U.S. Size, Trends, Competitive, and Historical & Forecast Analysis, 2020-2030: Increasing demand for natural beauty products with more cautiousness and awareness for skin and surge in the launching of more sophisticated and clean beauty products for better skin care are the major factors for driving the growth of U.S. clean beauty market.

The U.S. clean beauty market in terms of revenue was worth of US$ 7.7 Billion in 2023 and is expected to reach US$ 18.3 Billion in 2030, growing at a CAGR of 13.2% from 2020 to 2030.

Clean beauty means that a product is safe, non-toxic, and has transparent labeling of its ingredients. Toxin-free and green beauty products, which do not have to be organic or natural, are nothing more than clean beauty. normal beauty is associated with natural beauty, green beauty, and all other types of beauty that deviate from the normal beauty, and it is defined by products that are consciously created and produced without any sustained or suspected toxic ingredients. Any clean beauty products must contain harmful ingredients for the skin, as these products can be derived from plants, are vegan, and are cruelty-free, eco-friendly, and sustainably sourced. They also don’t contain any toxins. These products have many benefits, such as boosting collagen, diminishing dark spots, being used as moisturizers, and reducing the appearance of wrinkles. In addition, this product helps to shrink pores, keeps acne away, and brightens and tones the skin.

The COVID-19 pandemic has had a significant impact on the U.S. clean beauty market. On thethe one hand, the pandemic has disrupted the supply chain for many clean beauty brands. Some brands have had to delay product launches or reformulate products due to a shortage of certain ingredients. Additionally, the closure of brick-and-mortar stores during the pandemic has had a negative impact on sales for some brands. However, on the other hand, the pandemic has also created opportunities for clean beauty brands. As consumers have become more concerned about health and wellness during the pandemic, there has been an increased demand for natural and organic personal care products. This has led to a surge in online sales for many clean beauty brands. Additionally, the closure of salons and spas during the pandemic has led to an increased interest in at-home self-care routines, driving demand for clean beauty products such as face masks, serums, and body oils.

Increasing demand for natural beauty products with more cautiousness and awareness for skin and surge in the launching of more sophisticated and clean beauty products for better skin care are the major factors for driving the growth of U.S. clean beauty market. Consumers are more actively self-educated for checking labels for ingredients, watching videos from overseas for a U.S. perspective and they are becoming curious about indie beauty, which often involves using ingredients that user might find on their plate rather than concocted in a lab. Consumer demand for clean beauty products has been on the rise in the U.S. in recent years. Consumers are increasingly interested in products that are made with natural and organic ingredients, free from harmful chemicals, and produced in an ethical and sustainable manner. For examples, Tata Harper is a luxury clean beauty brand that has gained a reputation for producing high-quality, effective, and sustainable products. The brand is committed to using only natural and organic ingredients and is transparent about its production processes. Tata Harper has built a loyal following of consumers who are willing to invest in high-quality, safe, and sustainable personal care products.

Excessive adoption of the clean beauty market has led many businesses to invest millions of dollars in the market. RMS Beauty, L'Oréal, Derma-E, Juice Beauty, BWX Ltd., TATA Harper, Honest Beauty, Jane Iredale, ILIA Beauty, Burt’s Bees, Beauty Counter, Drunk Elephant, Sundial brands LLC., INIKA, Kjaer Weis, One Love Organics and many other businesses are contributing to expanding their roots in this sector by executing organic strategies. For example, in November 2022, L'Oreal Groupe, together with Hotel Shilla and Anchor Equity Partners, launched Shihyo, a new luxury beauty brand through third-party joint venture Loshian. And, in October 2021, Highlander Partners, L.P. (""""Highlander""""), a Dallas-based private investment firm, announced the acquisition of RMS Beauty (""""RMS""""). RMS is headquartered in Charleston, South Carolina and is known as the original brand to drive the industry shift to clean beauty. All these business strategies are increasing the global sales of the clean beauty products in the U.S.

Analyst Comment: """"Huge investments by various businesses and participation in clean beauty products are generating lucrative opportunities for the clean beauty cosmetics U.S. market and are projected to reach US$ 18.3 billion in 2030.""""

Increasing Awareness for Clean Beauty Care Products Among Consumers and Growing Demand for Transparency in the Cosmetics Industry are the Major Factors Driving the Market Growth in U.S.

One major factor driving the growth of clean beauty industry in the United States is increasing consumer demand for products that are perceived as safer, more natural, and more environmentally friendly. This demand has been fueled by growing awareness about the potential health risks associated with certain synthetic ingredients commonly found in traditional personal care and beauty products, as well as concerns about the environmental impact of the beauty industry. Consumers are becoming more aware of the potential health risks associated with certain synthetic ingredients commonly found in traditional personal care and beauty products, such as parabens, phthalates, and sulfates. These ingredients have been linked to various health issues, including hormone disruption, allergic reactions, and even cancer. As a result, consumers are actively seeking out products that are free of these potentially harmful ingredients and are turning to clean beauty brands that prioritize safer and more natural ingredients. For example, 91% of people agreed that clean beauty product increasing in demand due to transparency.

In addition to health concerns, consumers are also increasingly concerned about the environmental impact of the beauty industry. Traditional beauty products often contain synthetic ingredients that are not biodegradable and can harm marine life and waterways when they enter the environment. As a result, consumers are seeking out products that are not only safe for their own health, but also have a minimal impact on the environment. For example, approximately, 68% consumers seek clean ingredient beauty products in united states.

Influence of social media & Influencers and Growth of E-commerce are Also Supplementing the Demand for Clean Beauty Products in The U.S.

And, the clean beauty industry has also been driven by the influence of social media and the rise of e-commerce, which has made it easier for smaller, independent brands to reach and connect with consumers. Many of these brands have gained a following by promoting their clean, natural, and sustainable values and by being mor social media platforms such as Instagram, Facebook, and Twitter have provided a platform for clean beauty brands to showcase their products and communicate directly with their customers. Brands can use social media to share their mission, values, and ingredients, which helps to build trust and credibility with their audience. Additionally, social media influencers have played a significant role in promoting clean beauty products. Influencers can provide honest and authentic reviews of clean beauty products to their followers, which can help to increase brand awareness and generate sales. e transparent about their ingredients and manufacturing processes.

The growth of e-commerce has played a significant role in the expansion of the clean beauty market in the U.S. In recent years, online retailers have recognized the growing demand for clean and natural beauty products and have responded by creating dedicated sections for these products on their websites. For example, Ulta Beauty has created a dedicated clean beauty section on its website, featuring products that are formulated without harmful ingredients. The retailer has partnered with the Environmental Working Group (EWG) to curate the selection of clean beauty products. And Follain is another online retailer that offers a selection of clean beauty products. The retailer focuses on products that are made with natural and organic ingredients, and offers a variety of skincare, makeup, and haircare products.

In conclusion, the U.S. clean beauty market has experienced significant growth in recent years due to several driving factors. These factors include increasing consumer demand for safer and more sustainable products, the influence of social media and influencers, the growth of e-commerce, and increasing awareness of sustainability. These driving factors have led to the creation of a dedicated market for clean beauty products, with online retailers and brands responding to the demand for these products by offering a range of clean and natural options. As consumers continue to prioritize safety, sustainability, and ethical sourcing in their personal care products, the clean beauty market is likely to continue to grow and evolve in the years to come.

Key Benefits of U.S. Clean Beauty Market Report–

• S. Clean Beauty market report covers in-depth historical and forecasts analysis.
• S. Clean Beauty market research report provides detailed information about market introduction, market summary, market revenue (Revenue USD), Market Drivers, Market Restraints, Market opportunities, Competitive Analysis, Regional and Country Level.
• S. Clean Beauty market report helps to identify opportunities in the marketplace.
• S. Clean Beauty market report covers extensive analysis of emerging trends and competitive landscape.

Top Key Players

• MS Beauty
• L'Oréal
• Derma-E
• Juice Beauty
• BWX Ltd.
• TATA Harper
• Honest Beauty
• Jane Iredale
• ILIA Beauty
• Burt’s Bees
• Beauty Counter
• Drunk Elephant
• Sundial brands LLC.
• INIKA
• Kjaer Weis
• One Love Organics

Clean Beauty Market Segmentation: –

By Product Type

• Face & Skin Care
  • Cleansers
  • Moisturizers
  • Others
• Hair Care
• Cosmetics
• Other

 Gender

• Male
• Female
• Unisex
• Baby

 End Use

• Personal Care (Household)
• Salons & Spa

 Distribution Channel

• Online
  • Ecommerce Websites
  • Brand Websites
• Offline
  • Hypermarket/Supermarket
  • Convenience Store
  • Speciality Store