- Report ID: BMRC 1368 | Number of pages: 200 | Publish Date: Oct 2020
Status: Published | Category: Consumer Goods | Delivery Timeline:
Increase in awareness of oral healthcare and changing lifestyle and eating habit of people boosts the growth of toothpaste market worldwide.
Toothpaste is a paste or gel which is used with toothbrush to maintain or to clean teeth. Toothpaste is used to remove dental plaque and food from teeth which helps to prevent teeth decay or gum diseases. The main material used in toothpaste is sodium bicarbonate and salt. In 5000 BC Egyptian made tooth powder which is of burnt eggshells, ox hooves and by adding many more such ingredient. In 18th century Americans and British introduces toothpaste which was called as burned bread. In 1900 a paste was introduced which was made of hydrogen peroxide and by using backing soda which was used with toothbrushes. In 1880 doctor Washington introduced tube for paste. In the end of twentieth century modern toothpaste was developed to treat or to prevent specific condition such as teeth sensitivity or for specific diseases. Fluoride toothpaste was the newest invention in twentieth century which was helped to prevent decay. There are many types of toothpaste awailable in market containing many ingredients such as fluoride, coloring, sweetener, flavoring and many more.
The global toothpaste market is segmented on the basis of type and distribution channel. Based on type the toothpaste market is segmented as whitening, herbal, smokers, sensitivity, children’s and others. On the basis of distribution channel the global toothpaste market is divided as store based and non-store based. Furthermore, store based is sub segmented as convenience store, shops, supermarkets, hypermarkets and others.
The regions covered in global toothpaste market report are North America, Europe, Asia-Pacific and Rest of the World. On the basis of country level, Global Toothpaste market sub divided in U.S., Mexico, Canada, U.K., France, Germany, Italy, China, Japan, India, South East Asia, GCC, Africa, etc.
Global toothpaste market reports cover prominent players like Hawley and Hazel (BVI) Co. Ltd., The Himalaya Drug Company, Johnson and Johnson Services Inc., Dabur India Ltd., Unilever PLC, Colgate-Palmolive Company, Henkal AG & Co. KGaA, CCA Industries, Inc., Church and Dwight Co., Inc., and many others.
Henkel switched to fully recyclable toothpaste tubes in 2021
News: July 23, 2020 – Henkle was transitioned to fully recyclable toothpaste tubes for their entire oral care portfolio in early 2021. The German consumer goods company said that the move supports their sustainable packaging target or reaching 100% recyclable by 2025. The classic toothpaste tubes that consumers use by the millions daily have a multi-layer construction for recycling facilities to process according to Henkel. In response the company planned to use technology from their packaging supplier Albea that allowed the tubes to fully recycled.
Global Toothpaste market dynamics –
The key factor for growth of global toothpaste market is increasing dental problems due to poor eating habits and changed in lifestyle of adults and children which drives the growth of global toothpaste market. The rising awareness of oral healthcare among the customer and various categories in toothpaste boosts the growth of global toothpaste market. Among the various categories in toothpaste the teeth whitening accounts the highest share. According to oral care market conducted in 2017, toothpaste accounts largest share among the other product such as gel or powder, mouthwash and other. However the alternative product such as mouthwash, breathing strips and many more such product hampers the growth of toothpaste market. The excess use of toothpaste may affect the oral health which also accelerates the market. Now the researchers or doctors are doing much advancement in toothpaste such as teeth whitening, sensitivity removal, eco-friendly toothpaste and much more upcoming advancement will have opportunities to toothpaste market in future.
Toothpaste market Regional Analysis –
Asia Pacific is holds the major share in toothpaste market mainly due to its rising population. The increase in awareness regarding oral hygiene also fuels the growth of toothpaste market. According to survey which was conducted in 2017 revealed that over 70% of the Indian population brushes their teeth with toothpaste and toothbrush.
North America is also significantly growing in toothpaste market due increase in internet retailers. In 2016 Amazon was the top online retailer in North America in which United States contribute largest share in North America region. The over the counter sales volume of toothpaste has increased drastically from 2011 to 2020. The volume in million unit of toothpaste in 2019 reached up to 786 million unites. There is increase in shares due to advancement in product in developed countries such as electronic toothbrush or fresh breath strips. European Union also has significant shares in toothpaste market due to increase in oral diseases which increases the number of shares in this region. Germany holds the largest share in European Union region due to high population.
Key Benefits for Toothpaste market reports –
Toothpaste Market Segmentation –
By Distribution Channel
By Regional & Country Analysis
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Toothpaste Market Size By Type ( Herbal, Whitening, Children, Sensitivity, smokers, Others), By Distribution Channel ( Store-based, Convenience, Shops, Supermarket, Hypermarket, Others, Non-store based) Forecast Report 2020 to 2026