The global household cleaning tools market in terms of revenue was worth US$ 78.7 Billion in 2023 and is expected to reach US$ 119.1 Billion in 2030, growing at a CAGR of 6.2% from 2024 to 2030. Growing Number of Working women’s and Hectic Lifestyles are Some of the Major Factors Driving the Market Growth. The global household cleaning tools market is a thriving industry that encompasses a wide range of products designed for various cleaning tasks in households around the world. The market is driven by factors such as increasing consumer awareness about hygiene and cleanliness, rising disposable incomes, urbanization, and changing lifestyles. The global household cleaning tools market is expected to witness steady growth over the forecast period, with significant opportunities for manufacturers and retailers to capitalize on the growing demand for efficient and convenient cleaning solutions.
The scope of the global household cleaning tools market includes a wide range of products designed for cleaning tasks in households, such as brooms, mops, brushes, vacuum cleaners, window cleaning tools, dusters, and others. Factors driving the market include increasing consumer awareness about hygiene, rising disposable incomes, urbanization, and changing lifestyles, and growing focus on sustainability. Recent trends include growing demand for robotic vacuum cleaners, increasing adoption of steam mops, emphasis on sustainable materials, and innovation in design and functionality of cleaning tools.
The integration of smart and connected technologies into household cleaning tools presents significant opportunities for market growth. Manufacturers can develop smart robotic vacuum cleaners, mops, and other cleaning tools that can be controlled remotely through smartphones or other smart devices, providing convenience and efficiency to consumers. For instance, iRobot Corporation is one of the leading companies in the development of smart and connected technologies for household cleaning tools.
They are known for their Roomba robotic vacuum cleaners, which use smart technology to autonomously navigate and clean homes. In 2021, iRobot announced the launch of the Roomba j7+ robot vacuum cleaner, featuring advanced AI-powered navigation and an allergenLock bag to capture 99% of pollen, mold, and dust mite allergens, making it a smart and effective cleaning tool for allergy sufferers.
Additionally, Samsung Electronics is another key player in the market of smart household cleaning tools. They have introduced smart robotic vacuum cleaners, such as the Samsung POWERbot series, which come with features like mapping and navigation, voice control, and integration with smart home systems. In 2021, Samsung announced the launch of the Samsung JetBot 90 AI+ robot vacuum cleaner, which uses AI-based object recognition technology to identify and avoid small objects and cables, providing a more efficient and safe cleaning experience.
Geographically, the household cleaning tools market is segmented into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. The market in North America and Europe are driven by high consumer awareness, disposable incomes, and a preference for premium and eco-friendly cleaning tools.
The Asia Pacific region, particularly China and India, is expected to be the fastest-growing market, fueled by increasing urbanization, rising disposable incomes, and changing consumer lifestyles. Latin America and the Middle East and Africa are also anticipated to offer significant growth opportunities due to expanding middle-class populations and increasing awareness about cleanliness and hygiene.
The global household cleaning tools market is highly competitive, with numerous established players and emerging companies vying for market share. Key market players include Procter & Gamble Co., 3M Company, S.C. Johnson & Son Inc., Reckitt Benckiser Group Plc, Newell Brands Inc., Libman Company, OXO International, Casabella Holdings LLC, Freudenberg Group, and Zwipes, among others. These companies are investing in research and development, product innovation, marketing and advertising, and strategic partnerships to gain a competitive edge and expand their market presence.
Recent Development among the competitors is Redecker is a well-known brand that offers a wide range of eco-friendly cleaning tools made from natural materials such as beechwood, coconut fibers, and horsehair. They have recently introduced new eco-friendly cleaning tools, including brushes for different cleaning tasks, made from sustainable materials and designed to be long-lasting and effective in cleaning.
Similarly, Steam mops have gained traction in the global household cleaning tools market due to their ability to effectively clean and sanitize floors using steam, without the need for harsh chemicals. Steam mops are considered eco-friendly and hygienic, making them popular among environmentally conscious consumers. Several companies, such as Bissell Inc., SharkNinja Operating LLC, and HAAN Corporation, have introduced steam mops with advanced features, such as adjustable steam settings, detachable handheld units, and faster heat-up times, to cater to the increasing demand.
In July 2020, Merry Maids, a ServiceMaster company, announced a collaboration with 3M to support its clients with science-based cleaning solutions that take advantage of new products for both businesses' expertise. Moreover, in 2021 Spectrum Brands Holdings, Inc., a global branded consumer products and home essentials company focused on driving innovation and providing exceptional customer service, entered into an agreement to acquire For Life Products, LLC (“Rejuvenate”), a manufacturer in the household cleaning, maintenance, and restoration segment. With this transaction, Spectrum plans to capitalize on For Life Products' effective supply chain and solid client connections, propel future growth, and generate value through significant income and production synergies with excellent profit.
The Clorox Company is a renowned manufacturer of cleaning and household products, including brands like Clorox, Pine-Sol, and Brita. Their market strategies include sustainability, product innovation, and branding. They have introduced eco-friendly cleaning tools, such as the Clorox Green Works line, which uses plant-based ingredients and biodegradable materials. Clorox also emphasizes branding and marketing efforts to promote their eco-friendly cleaning products and engage with consumers through various channels.
In conclusion, the global household cleaning tools market is poised for steady growth, driven by increasing consumer awareness about cleanliness and hygiene, rising disposable incomes, and changing lifestyles. Technological advancements, product innovation, and expanding consumer preferences for eco-friendly and convenient cleaning solutions are expected to shape the future of the household cleaning tools market. Manufacturers and retailers need to focus on product differentiation, quality, and sustainability to meet evolving consumer demands and capture market share in this competitive landscape.
Growing Number of Working women’s and Hectic Lifestyles are Some of the Major Factors Driving the Market Growth
The growing number of working women and their increasingly hectic lifestyles are major factors driving the growth of the household cleaning tool market. The modern lifestyle is becoming increasingly hectic, with people having busy schedules, long working hours, and limited time for household chores. For example, according to the Bureau of Labor Statistics in the U.S., women accounted for nearly 51 percent of all workers employed in management, professional, and related occupations in 2020. As well, according to the article, Canada has the highest female labor force participation rate at 61.3%. Further, according to the American Progress Organization, the employment-to-population ratio for prime-age women reached 74.7 percent, surging past the rate of 73.7 percent in 2019.
Household cleaning tools, such as vacuum cleaners, mops, and cleaning agents, can help save time and effort on cleaning tasks and make them more convenient and efficient. Tools such as robotic vacuum cleaners, automatic mops, and electric dusters are gaining popularity as they can help busy individuals maintain a clean home with minimal effort. Using effective cleaning tools can help women efficiently manage their household chores and free up time for other activities or self-care.
Overall, the demand for household cleaning tools is expected to continue to grow as the growing number of working women and hectic lifestyles are the major factors driving the market's growth.
Growing Demand of Smart Technology is the also Supplementing the Market Growth
The growing demand for smart technology is indeed one of the growth driving factors of the global household cleaning tools market. Smart technology, which includes features such as automation, remote control, connectivity, and sensor-based functionalities, is revolutionizing the way household cleaning tasks are performed, making them more convenient, efficient, and effective.
For example, in December 2022, LG Electronics (LG) announced to introduce its new CordZero A9 Kompressor with Steam Power Mop at CES 2023. The CordZero A9 Kompressor also comes with the innovative All-in-One Tower docking station, designed to store, recharge, and automatically empty the vacuum. And, in January 2022, Samsung Electronics announced the launch of the Bespoke Jet, a cordless vacuum cleaner with an All-in-One Clean Station that delivers hygienic cleaning with a 99.999 percent Multi-Layered Filtration System.
The adoption of smart household cleaning tools is increasing due to the rising awareness among consumers about the benefits of using these advanced cleaning tools. Smart technology allows for greater control and customization of cleaning processes, reduces the time and effort required for cleaning, and improves cleaning performance. Additionally, smart household cleaning tools often come with features such as scheduling, mapping, and automatic shut-off, which enhance user convenience and comfort.
Overall, the growing demand for smart technology is driving the growth of the global household cleaning tools market by offering innovative, convenient, and eco-friendly cleaning solutions that cater to the advancing needs and preferences of consumers.
Growing Consumer Awareness towards Cleanliness and Rising Growth of E-commerce are also Driving the Global Household Cleaning Tools Market
Growing consumer awareness towards cleanliness, hygiene, and health has been a significant driving factor for the global household cleaning tools market. In recent years, there has been an increased prominence on maintaining cleanliness and hygiene in households, workplaces, and public spaces, remarkably considering the global Covid-19 pandemic. Consumers are now more aware than ever about the importance of cleanliness and are increasingly seeking effective cleaning tools to maintain a clean and healthy living environment.
Therefore, rising demand for various cleaning tools such as brooms, mops, vacuum cleaners, dusting tools, window cleaning tools, and others. According to American company Joy Mangano sold $10 million worth of Miracle Mops each year. And, according to the LG company predict that nearly 300,000 robot vacuum cleaners will be sold in 2020, a sharp increase from 200,000 units in 2018 and 250,000 in 2019.
Consumers are looking for innovative and efficient cleaning tools that can effectively clean different surfaces, such as floors, carpets, windows, and upholstery, and help in maintaining a clean and germ-free environment. Overall, the growth of the consumer awareness towards cleanliness is driving the global household cleaning tools market.
In addition, the growth of e-commerce channels is driving the global household cleaning tools market as it allows for more convenient and efficient purchasing options for consumers. Online marketplaces such as Amazon, Walmart, and Alibaba offer a wide range of household cleaning tools from various brands, enabling consumers to compare prices, read product reviews, and purchase products from the comfort of their homes.
Additionally, many manufacturers and retailers have their own e-commerce websites, where they can directly sell their products to consumers. For example, Clorox, a manufacturer of household cleaning tools, has its own e-commerce website, where customers can purchase their products directly.
Furthermore, the growth of e-commerce channels has enabled new players to enter the market, providing consumers with more options and competition. Overall, the growth of e-commerce channels is expected to continue to drive the growth of the global household cleaning tools market globally.
The global household cleaning tools market is being driven by several factors, including the rising demand for hygiene and cleanliness, the ongoing Covid-19 pandemic, and the availability of innovative and eco-friendly products. Additionally, the growth of e-commerce channels for the distribution of household cleaning tools is expected to provide new growth opportunities for market players. These factors are expected to contribute to the market's significant growth in the forecast period, making it an attractive area for investment and expansion for companies operating in this space.
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