GCC Air Purifier Market

GCC Air Purifier Market Overview:

Whereas UAE dominates the GCC air purifier market with a market value worth US$ 201.1 Mn in 2023 and it will grow further with a CAGR of 9.6%, Qatar is the second most dominating country with a market share of nearly 20.8% in the year 2023. The GCC air purifier market is mushrooming with several factors like growing awareness regarding healthy living and elevating infrastructure to increase tourism has become the major driving factors for enhancing the GCC air purifier market. Rising Levels of Air Pollution In GCC Countries and Rising Awareness Regarding the Health Issues, Air pollution and Its Health Consequences are the Major Factors Boosting the Market Growth.

The air purifier is an indoor device, that captures and filters dangerous particles and it releases fresh clean air. It also eliminates indoor pollutants including bacteria, odor, dust, and many more. Indoor pollution has become one of the major threats in GCC countries because of unfavorable meteorological conditions, such as high humidity, dust storms, and amplified temperature. Thus, people spend their maximum time in an indoor environment. Moreover, cooking activities, burning Arabian incense, congestion brought on by pilgrimage programs, and the creation of physical and biological aerosols from air conditioners are frequent sources of poor indoor air quality in this region. Due to the aforementioned reasons people living in the GCC countries are therefore significantly exposed to indoor air pollution.

The per capita disposable income is growing at a noteworthy growth rate among the GCC countries due to enhancing urbanization and amplifying developments. The GCC countries’ economy depends on oil exportation, while the government of GCC countries is developing different sources for revenue generation. Tourism become one of the major revenue generation models in the United Arab Emirates (UAE). Building marvelous infrastructure to attract different foreign investments. Furthermore, many GCC countries are investing more in the healthcare sector to provide affordable service, as healthcare costs among developed nations are increasing hence population is moving towards developing nations having low healthcare costs. Hence GCC countries are investing to develop advanced medical facilities that will create a plethora of opportunities for the GCC air purifier market over the upcoming years.

The air purifier market in the United Arab Emirates (UAE), Oman, and Qatar Kuwait & Bahrain has seen significant growth in recent years due to rising concerns about indoor air quality and health. The market is driven by the increasing awareness of the harmful effects of pollution and the need for better air filtration systems in homes, workplaces, and public spaces. Additionally, the Covid-19 pandemic has spurred the demand for air purifiers as people look for ways to improve indoor air quality and reduce the spread of the virus. Air pollution is a major contributor to respiratory illnesses, and in recent years, there has been a growing concern about the impact of air pollution on human health. This has led to a rise in demand for air purifiers as people seek to protect themselves from the harmful effects of pollution.

The air purifier market in the UAE, Oman, and Qatar is highly competitive, with several local and international players operating in the market. The competition among these players is intense, and each of them is striving to gain a competitive edge in the market. The key strategies adopted by these players include product innovation, partnerships, and strategic alliances. These companies are investing heavily in research and development to develop advanced air purification technologies that offer better filtration efficiency, noise reduction, and energy efficiency. For instance, LG Electronics has introduced air purifiers with advanced technologies like dual inverter motors and PM1.0 sensors that are designed to capture particles as small as 0.3 microns. Also in December 2020, Daikin launched the five air purifier models simultaneously. The “Ururu Sarara Air Purifier” launched by Daikin is equipped with an antibacterial humidifying filter developed with the antibacterial technology of Kobayashi Pharmaceutical Co., Ltd. The product is equipped with streamer technology, UVC LED that irradiates the deep ultraviolet rays, and a HEPA filter.

As United Arab Emirates (UAE) is one of the leading economies among GCC countries after KSA and due to the high penetration of air purifiers in the region it has captured the major share of the GCC air purifier market. UAE Vision 2031 will bring huge investments for the next 10 years that will create a progressive environment for the UAE Air Purifier market. Hence the aforementioned factors are enhancing the demand for the air purifier market in GCC countries with a healthy CAGR of 9.6%.

The revenue generation model in the air purifier market in the UAE, Oman, Qatar Kuwait & Bahrain is primarily based on the sale of air purifiers. The players in the market generate revenue by designing, manufacturing, and selling air purifiers through various distribution channels. These channels include online stores, specialty stores, supermarkets, and hypermarkets. The pricing strategy for air purifiers varies among the players in the market, and it depends on various factors such as product features, quality, brand reputation, and marketing efforts. Generally, air purifiers with advanced features and high-quality filtration systems are priced higher than basic models with fewer features. Apart from the sale of air purifiers, some companies also offer additional services such as after-sales services, warranty programs, and replacement filters. These additional services can provide an additional source of revenue for the companies and help build customer loyalty. In addition to these revenue streams, some companies have also introduced smart air purifiers that can be controlled using a smartphone app or voice commands. These air purifiers can provide valuable data insights to companies about customer usage patterns, which can be used to improve the product and create additional revenue opportunities.

However, there are some restraining factors present in the market like affordability, as air purifiers can be expensive, and not all consumers are willing to spend high costs on air purifiers. Additionally, as air purifier has a low priority among GCC countries limit the air purifier market growth. Moreover, despite having a high awareness of air pollution, consumers are not aware of the benefits of air purifiers in day-to-day life. Hence aforementioned factors can limit the GCC air purifier market growth.

Though the buying behavior of end-users in the air purifier market in the UAE, Oman, Qatar, Kuwait & Bahrain is influenced by various factors, such as product features, brand reputation, price, and customer reviews. End-users tend to prioritize products with advanced features such as HEPA filters, UV-C light, and activated carbon filters that can effectively remove pollutants from the air. End-users face various challenges when using air purifiers, such as high maintenance costs, difficulty in finding replacement filters, and limited product availability. These challenges can impact the purchasing decisions of end users and can influence their brand loyalty and retention.

Rising Levels of Air Pollution In GCC Countries and Rising Awareness Regarding the Health Issues, Air pollution and Its Health Consequences are the Major Factors Boosting the Market Growth.

Air pollution is a major concern in the GCC countries, particularly in cities with high levels of traffic and industrial activities. The high temperature and arid climate of the region can also exacerbate air pollution, leading to respiratory illnesses and other health problems. As a result, there has been a growing demand for air purifiers in homes and workplaces, as well as in public spaces such as schools and hospitals in GCC countries. According to the World Health Organization (WHO), outdoor air pollution is responsible for approximately 4.2 million deaths each year. Air pollution is responsible for an estimated 67,000 premature deaths in the GCC region each year. The report also found that the average annual exposure to fine particulate matter (PM2.5) in the GCC countries is much higher than the WHO guidelines, with levels ranging from 24 micrograms per cubic meter in Kuwait to 83 micrograms per cubic meter in Bahrain. In the GCC region, the major sources of outdoor air pollution include transportation, industrial activities, and construction. Indoor air pollution is also a concern, with high levels of humidity and poor ventilation leading to mold growth and the release of chemicals from building materials and furniture. In a primary survey conducted by Brandessence in 2020, approximately 89% of respondents in the UAE said they were concerned about air pollution, and nearly 61% said they were considering purchasing an air purifier.

In addition, as awareness of air pollution and its health impacts grows, there has been a rising demand for air purifiers in the GCC countries. Indoor air pollution is one of the human health threat problems in the Gulf Cooperation Council (GCC) countries. In these countries, people spend a substantial amount of their time in indoor environments due to unfavorable meteorological conditions, such as elevated ambient temperature, high relative humidity, and natural events such as dust storms. In addition, the Covid-19 pandemic has increased the demand for air purifiers with HEPA filters, which can help remove airborne viruses and bacteria. In a survey conducted by Brandessence in 2020, roughly 78% of respondents in the UAE said they were concerned about the air quality in their homes, and more or less 64% said they were concerned about the air quality in their workplaces. And, Qatar ranked first in the Arab region, in terms of exposure to concentrations of particulate matter, reaching a concentration of 76 micrograms per cubic metre (cbm) of air. Thus, rising health awareness among GCC country residents is also boosting market growth.

Growing Urbanization and Increasing Disposable Income in the GCC Countries are also Fostering Market Growth.

As urbanization continues to grow in the GCC region, with more people moving into cities, there is a need for effective measures to control air pollution. The use of air purifiers in homes, offices, and public spaces can help reduce the levels of particulate matter and other pollutants in the air. According to a report by the Brandessence market survey, the urban population in the GCC countries is expected to reach 63% by 2050, up from 54% in 2018. In addition, the GCC region has some of the highest rates of car ownership in the world, with many people relying on private cars for transportation. This has led to high levels of traffic congestion and air pollution in cities such as Dubai and Riyadh. In a survey by Brandessence, it was found that air pollution in the GCC region was responsible for an estimated 2,400 premature deaths and $21 billion in economic losses each year. The study also found that reducing air pollution could lead to significant health and economic benefits for the region. For instance, the UAE's gross national income per capita for 2021 was approximately more than 50 thousand USD. GDP per capita in Qatar averaged 61,705.34 USD from 2000 until 2021.