Europe Lingerie Market is valued at USD 11259.8 Million in 2019 and expected to reach USD 17153.0 Million by 2026 with the CAGR of 6.29% over the forecast period.
Europe lingerie market is expecetd to witness a significant growth within the forecast period owing to the various driving factors.
Europe Lingerie Market:Size, Trends, Competitive, Historical & Forecast Analysis, 2021-2027. Increasing Product Offerings with More Advanced Design, Material and Fit can Provide Growth Opportunity for Europe Lingerie Market.
Lingerie may be a category of primarily women's clothing including undergarments, sleepwear, and light-weight robes. Lingerie is made of lightweight, stretchy, smooth, sheer or decorative fabrics like silk, satin, Lycra, charmeuse, chiffon, or lace. These fabrics are often made from natural fibers like silk or cotton or of synthetic fibers like polyester or nylon. Increasing awareness due to the rapid digitalization and increasing online platforms is one of the major factors driving the market growth.
The study provides a crucial view of the lingerie market by segmenting the market based on product type, application, and region & country level. On the basis of product type, the market is segmented into bra, brief and others. On the basis of distribution channel, the market is segmented into the store fronts, online Stores, and others. On the basis of the country level, the Europe Lingerie market divided into Germany, Norway, Sweden, Denmark, Finland, Netherlands, Belgium, Luxembourg, Switzerland, Austria, Greece, Cypru and Rest of Europe.
Increasing population is changing the typical habits of clothing fashion. This factor is encouraging the market to invest in apparel industry. Europe is one of the upper class based regions which promotes every possible way to increase level of its fashion industry. According to the U.K. Census; in the 2011, the entire population of the U.K. was about 63,182,000. It’s the 21st most populated country within the world. Its population rate is 259 people per square kilometer, with England having significantly greater density than Wales, Scotland, and Northern Ireland. Almost a third of the population lives in England's southeast, which is primarily urban and suburban, with about 9,000,000 within the capital city, London, whose population density is just over 5,200 per square kilometer. The population of the United Kingdom reached 66.4 million in mid-2019. In addition, growing number of sales channels is also supplementing the market growth in this region. For example; in February, 2016; Oysho, the Spanish brand, which currently operates 16 online shops in countries such as Germany, France, Greece, Portugal, Poland, China and the UK, is adding 16 new e-commerce platforms in an expansion process. However, changed lifestyle and increased population and rapidly increasing prices of apparels may hamper the market growth. In spite of that, increasing number of more innovative may create an opportunity for the further growth of the market.
The product type segment of the Europe Lingerie market is dominated product by Bra by capturing the largest market share 51.73% in year 2019. The distribution channel segment is dominated by Store Front by capturing 47.38% share of this market in the year 2019.
The rising number of immigrants coupled with online clothing start-ups and new online retailers in Germany, U.K., etc. are some of the major factors driving the growth of lingerie market in this region. Increasing availability of a broad range of products in multiple designs for various purposes such as sports, bridal wear and regular wear is also supplementing growth of the European Lingerie market. Europe has a long history of fashion and design and with the adoption of new technologies, more and more innovative fashion tech startups are entering that space. According to Brandessence; in 2019, sportswear witnessed slower growth in current value sales in the UK due to ongoing maturity. Trends from street wear and those filtering down from the runways remain a key driver for sportswear. Over the coming five years, the sportswear sector will outperform all other major retail sectors. Currently around 555,000 people are employed in fashion, textiles and fashion retail in the United Kingdom. Most of the professions in fashion related industries are in the retail sale of clothing. This sub-industry employs 75 percent with 414,000 people working in the retail sale of clothing. Branded apparel companies are focused on presenting innovative lingerie items as per the changing fashion trend and consumer demands. These factors are positively impacting the lingerie market in this region. Meanwhile, sports bras stocked in the UK market alone have increased by 17% since 2018 and expected to continue the same as more fast fashion retailers are entering the active wear space. While maternity and nursing bras, an often untapped category within the special sizes market, are up 7% at this time and highlights opportunity in this space.
In addition, the growing influence of social media is also accelerating the change in consumer preferences toward fashionable apparel products such as lingerie items. Social media is set to be the growing communication medium of choice for most connected people in the world over the next decade. A large number of customers prefer buying products online to save their time, most of the market player’s display and sell their products through online platform to increase their customer base. Germany comes in third as the most eCommerce revenue-generating country in Europe. 79% of internet users shop online, the highest over the last few years. According to the latest statistics from German ecommerce; in 2019, the top 10 online stores were Amazon (USD 8.82 billion), Otto (US D2.96 billion), Zalando (USD 1.3 billion), Notebooksbilliger (USD 752 million), MediaMarkt (USD 734 million), Lidl (USD 594 million), Bonprix (USD 591 million), Cyberport (USD 533 million), Conrad (USD 494 million) and Alternate (USD 472 million).
Germany experienced a record year in 2019 in terms of e-commerce, with multichannel retailers recorded a most substantial increase in sales. As the fifth-largest e-commerce market in the world and the second-largest in Europe, Germany is attractive for foreign companies. However, the German market has local and regional requirements that any new entrant should take into account. Among the sales channel segments, e-commerce segment is projected to witness substantial growth, owing to increasing online shopping of lingerie products among female populations across the Europe and several facilities provided by e-commerce industry to the consumers in this region. According to Brandessence; 96 percent of the German population will be using the internet in 2020. 84% of the German population of 82.4 million had already shopped on the internet and according to the International Monetary Fund; reached 3.466 trillion Euros last year, and that is not a bad starting position for online retail.
Thus, rising number of online clothing start-ups and new online retailers in Germany, the U.K., and other European countries are expected to drive the market growth in this region within the forecast period.
Increasing Product Offerings with More Advanced Design, Material and Fit can Provide Growth Opportunity for Europe Lingerie Market.
Europe has a long history of fashion, design and the adoption of new technologies. In a way, fashion related tech startups have already changed the traditional relationships between consumers and brands and pushed the boundaries of traditional ways of thinking about fashion. As technological innovation continues to change the fashion world in different ways, many European startups have shown potential to disrupters shopping habits and alter the way they do shopping. For example; 80-85% of women are currently wearing the wrong size bra and manufacturers are increasingly developing the customization features offered through 3D printing technologies to provide better bra buying experience. Using state-of-the-art technology, these startups create made-to-measure, 3D-printed removable pads that can be used with bras made by partner brands. In addition, the intimate apparel business is undergoing major technological change. New measurement and design techniques, mutual with innovative materials and production methods are transforming the range, quality and applications of women’s lingerie.
France is taken to be the fashion wealth of the world. The manufacturers involved in women’s lingerie market in the country require providing the best quality lingerie for women not only in France but all across the world. A wide range of products including bra, panties and shape wear are offered by the companies in France. Thus, the availability of wider product portfolio attracts large customer base thus, can create lucrative growth opportunities for manufacturers in Europe lingerie market. The manufacturers are observed to undertake various research and development measures to improve the quality and fit of products. Moreover, they are also focusing on strong marketing and branding strategies to favor their competitive stance in the Europe lingerie market.
In addition, increasing adoption of cutting-edge technology can also create more opportunities for the Europe lingerie market. And, starting challenge the dominance of Victoria Secret, the certain leader, focusing exclusively in a data-driven digitalized customer experience. Inviting new mobile and web shoppers to fill out a quiz, they gather the relevant information about their style and measures to create a personalized showroom that can see at first sight on the screen underneath the best sellers. This is the formula of a few startups to challenge the never ending fitting challenge replacing tape measures, fitting rooms and standardized sizes by technology. In addition, the application of the latest trends in mobile and digital commerce such as the personalization, flexible and user-friendly return policy and the squeeze of social media channels to promote them, obtaining great revenues and causing a high impact in the lingerie market.
Thus, increasing product offerings with more advanced design, material and fit can provide various growth opportunities for the Europe lingerie market.
|2018 - 2021
|2022 - 2029
|Market Size in 2019:
|USD 11259.8 Million
|Base year considered
|Forecast Period CAGR %:
|Market Size Expected in 2026:
|USD 17153.0 Million
|Tables, Charts & Figures:
|Europe Lingerie Companies
|Victoria's Secret, Calzedonia, H&M, Gap Inc., Jockey International Inc., Hanesbrands Inc., Calvin Klein, Hunkemoller, Triumph International Ltd., Bare necessities, MAS Holdings, and Lascana, Inditex, among others.
|By Product Type, By Sales Channel, By Pricing
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