Global Connected Beauty Market: Global Size, Trends, Competitive, Historical & Forecast Analysis to 2021-2027, Increasing adoption of online shopping, rising demand of customization in the beauty industry, and growing awareness through social media & increasing innovative marketing strategies are some of the factors driving the growth of Global Connected Beauty Market.
Global Connected Beauty Market is expected to grow with a CAGR of 5.6% over the forecast period.
One of the most attractive mysteries of the connected buyer is that they use phenomenal amounts of power with regards to their buying decisions. Beauty brands are smoothing out their buying experiences by offering try before-you-purchase alternatives, free delivery, and furthermore free returns. Fundamentally, organizations are deciding on an overall consumer-centric approach. Personalization is the new trend and beauty brands are taking lead to give a superior experience to their clients. Beauty care products organizations are analyzing purchaser behavior and from that point, giving uniquely designed items to the users. Brands are building connected beauty systems to customize skincare medicines, accumulate social information on customers, and support brand reliability inside the ecosystem. One of the most recent beauty tech patterns is the place where a wearing genuine beauty care product isn’t expected to make a purchase decision. Taking motivation from the AR filters on Snapchat and Instagram, e-make up craftsmen help in downloading odd make-up hopes to improve clients' digital self.
The COVID-19 pandemic has also impacted the growth of global connected beauty market. During the COVID-19 pandemic, to reduce the risk of infection, the adoption of online shopping of beauty products was increased. No-touch deliveries were started during the pandemic. During the COVID-19 outbreak, customers’ inclination towards online shopping has been increased than offline shopping to follow social distancing norms and reduce the risk of contamination. However, increasing unemployment rates decreased optional spending, social removing, and lockdown limitations lead to supply chain disruption which has adjusted customer behavior. Channel disturbance has made purchasers rush to the e-commerce channel as retail has been to a great extent shut for an extended period of time.
Global connected beauty market reports cover prominent players like L’Oreal S.A, Revlon, Oriflame Cosmetics AG, Johnson & Johnson Services, Clarins, AVON Beauty Products India Pvt Ltd, Inc., Kao Corporation, The Estee Lauder Companies Inc., Inc., Bayer AG, Henkel AG & Co. KGaA, and others.
Global connected beauty market is segmented on the basis of type, distribution channel, end-user, and region & country level. On the basis of type, the global connected beauty market is classified into skincare, haircare, and others. On the basis of distribution channels, the market is classified into online retailers, specialty stores, wholesales/distributors, supermarkets/hypermarkets, and others. On the basis of end-user, the global connected beauty market is classified as men and women.
By Distribution Channel:
The regions covered in global connected beauty market report are North America, Europe, Asia-Pacific, and the Rest of the World. On the basis of country level, global connected beauty market is sub divided in U.S., Mexico, Canada, U.K., France, Germany, Italy, China, Japan, India, South East Asia, GCC, Africa, etc.
On February 22nd, 2021; The French luxury powerhouse has made an initial venture in artificial intelligence with an in-house application permitting customers to recognize and practically try-on lip shades from over 400 references in the Chanel range of lip items. Dubbed Lipscanner, the app permits clients to get colour motivation from their day-to-day life, or from social media, magazines, or products of clothing, to visualize and produce their future beauty looks. All clients have to do is to examine a colour on an image from a magazine, from social handles, or on the look of a friend, or a portion of clothing or fashion accessory, and the app will immediately offer the product with the closest shade from Chanel’s variety of lipsticks. Lipscanner’s appreciation engine compares the scanned colour with the complete Chanel lip variety in real-time to discover the preferred product.
One of the major factors driving the growth of global connected beauty market is increasing adoption of online shopping. The consumption of beauty products through online shopping has increased drastically. The internet is also home to lots of discount websites and intermediary sellers who propose goods at reduced prices, meaning that consumers can find a similar product for a fraction of its total value. This provides consumers much wider access and capability to find the newest deals and promotions. Good online sellers then pass the savings on by cutting the price of their items hence consumer preference increase towards online shopping of beauty products. For instance; L’Oreal is carrying out research towards connecting its beauty products via the Internet of Things (IoT) which is a system of things or objects which can gather and swap information with help of their embedded electronics, sensors, software, & network connectivity. IoT invention will let L’Oreal track and target clients through items like lipstick or mascara.
In addition, the growing demand for customization in the beauty industry is also fostering market growth. Customer prefers to see what a perfume odor like or may even wish for to try the smell before they order the product. With everything accessible online, consumers choose to do some necessary research on the product ahead of they are going to buy it. Customers turn to online resources for data searches & reviews about product. Brands that make it simple for clients to find this content by building a number of content platforms are possible to be preferred. With their huge dependence on digital devices, now a day’s customers have come to expect a high degree of simplicity and interactivity with the brands they get inspired by, learn and buy from.
Furthermore, growing awareness through social media & increasing innovative marketing strategies also drive the growth of global connected beauty market. Number of sellers endorse company items through private social media stages, like Instagram, Facebook, Twitter, Snapchat, and YouTube and have earned fame by effectively branding themselves as experts on social media platforms. Social media influencers play an important role in the beauty business by making it extra available and different, appealing in cultural reception and diversity, and making their lives open via social media platforms. Social media influencers have to turn into novel popular items endorsers for endorsement strategies for beauty products with social media appearance. The influencers are viewed as a fresh and inventive type of celebrity known as ‘micro-celebrity such as vloggers and Instafamous celebrities and gained a great follower on the basis of their passionately sharing self-generated content on the various products such as beauty, hair, fitness, food, and fashion.
However, high prices of smart beauty devices may hamper the global connected beauty market growth. In spite of that, increasing awareness about online shopping and various inventive marketing approach can provide various opportunities for the further growth of the global connected beauty market.
North America is expected to dominate the global connected beauty market during the forecast period due to early adoption of advance technology to develop new beauty products, high disposable income, rising use of smartphones and presence of key players in this region. Large number of consumers in the U.S. uses smartphone to shop for beauty products online. For example; according to the National Center for Biotechnology Information (NCBI) currently, the dependence on smartphones among students is 24.8%–27.8%, and it is dynamically expanding each year. In 2021, about 295.24 million individuals use smartphones in U.S.
Asia Pacific is the fastest developing region in the global connected beauty market during the forecast period due to the growing adoption of e-commerce and increasing awareness about connected beauty products through social media. Consumers are using various platforms to get the product as per their requirements. For instance; according to the India Brand Equity Foundation (IBEF), Indian e-commerce sales increase approximately 7.8% in 2020.
Middle East and Africa
|2015 - 2020
|2021 - 2027
|Market Size in 2020:
|USD XXX Million
|Base year considered
|Forecast Period CAGR %:
|Market Size Expected in 2027:
|USD XXX Million
|Tables, Charts & Figures:
|Major Beauty Companies
|L’Oreal S.A, Revlon, Oriflame Cosmetics AG, Johnson & Johnson Services, Clarins, AVON Beauty Products India Pvt Ltd, Inc., Kao Corporation, The Estee Lauder Companies Inc., Inc., Bayer AG, Henkel AG & Co. KGaA, and others.
|By Type, By End-User, By Distribution Channel
|North America, U.S., Mexico, Canada, Europe, UK, France, Germany, Italy, Asia Pacific, China, Japan, India, Southeast Asia, South America, Brazil, Argentina, Columbia, The Middle East and Africa, GCC, Africa, Rest of the Middle East and Africa
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