The Global Beard Care Products Market is valued at USD 24.65 Billion in 2022 and is expected to reach USD 40.23 Billion by 2028 with a CAGR of 7.25% over the forecast period.
Global Beard Care Products Market: Global Size, Trends, Competitive, Historical & Forecast Analysis, 2023-2029- increasing number of products, rising demand for natural and organic products, growing awareness about grooming and increasing disposable income is boosting the demand for Beard care products.
A beard care products is a collection of grooming products designed specifically for men who wear beards. Keeping a beard healthy and well-groomed requires more than just occasional trimming-it involves regular care and attention to prevent dryness, irritation, and other issues. The kit typically includes items such as beard oil or balm, beard wash or shampoo, a beard comb or brush, trimming scissors and beard styling products. Proper beard care can have many benefits, including improved appearance, reduced skin irritation and itching, and a healthier-looking beard. Using a beard care products can help men achieve these benefits by providing all the necessary products and tools in one convenient product.
The Covid-19 pandemic has had a mixed impact on the global beard grooming products market. While the closure of barbershops and salons during lockdowns has led to a decrease in demand for certain products, the shift in consumer behavior towards more casual and relaxed grooming routines has led to an increase in demand for beard grooming products such as oils, balms, and shampoos. Supply chain disruptions have also impacted the availability of these products in some regions, while the growth of online sales has become a more important channel for sales. Overall, the pandemic has highlighted the importance of personal grooming and hygiene, and the demand for beard grooming products is expected to continue to grow in the post-pandemic world.
Global beard care products market is segmented based on product type, price range, end user, distribution channel and region & country level. Based on product type, the beard care products market is segmented into beard oil, beard balm, beard wash, beard comb, beard scissors, others. Based on price range, the beard care products market is segmented into affordable, premium. Based on end user, the beard care products market is segmented into men and neutral. Based on distribution channel the beard care products market is segmented into online and offline.
The regions covered in this Beard care products market are North America, Europe, Asia-Pacific, Latin, and the Middle East. Based on a country level, the market of Beard care products is subdivided into the U.S., Mexico, Canada, U.K., France, Germany, Italy, China, Japan, India, Southeast Asia, Middle East Asia (UAE, Saudi Arabia, Egypt) GCC, Africa, etc.
Some of the key players for Beard care products are -
In recent years, beard have become increasingly popular, and many men opting for facial hair as a fashion statement, with many celebrities and fashion icons sporting facial hair. For many men, growing a beard can be a way to assert their masculinity and establish a strong sense of identity. Beards can be seen as a symbol of strength, virility, and maturity, which can be appealing to some men. As more men choose to grow and maintain their beards, there has been correspondingly increase the demand for beard care products and kits. For instance; according to research, nearly 73% of men have a beard, and according to them facial hair does them feel more appealing than barren face. This trend has led to an increased demand for beard care products and maintain their beards.
In addition, rising demand for natural and organic products fueling the market growth of beard care products. As global consumers concern about the potential health risks associated with exposure to synthetic chemicals, as well as the impact of these chemicals on the human health. Many consumers are now looking for products that are made from natural and organic ingredients and are free from harsh chemicals, also consumers are willing to pay a premium for these products. For instance; according to research, 53% of global consumers say they are willing to pay more for products that are made from natural and organic ingredients. This willingness to pay a premium has helped to fuel the market growth of natural and organic beard care products.
Additionally, growing awareness about grooming, increasing disposable income further inspires the beard care products market. However, the growing popularity of beards and facial hair, there is still limited awareness among some consumers about the benefits and uses of beard grooming products. This can make it difficult for companies to penetrate certain segments of the market. In spite of that, increasing investment by key players on marketing and advertising campaigns may create more opportunities for the further growth of the market.
Geographically, North America is expected to account for the leading share in the beard care products market owing to the increasing consumer demand for eco-friendly and natural products. The region has a high concentration of young and fashion-conscious men who are interested in grooming their facial hair, which has contributed to the growth of the market. Secondly, the availability of a wide range of beard care products, such as beard oils, balms, and grooming kits, from both established and emerging brands. For example; approximately 27% of male respondents in the United States reported using facial hair grooming products, which indicates a significant market demand for beard care products and related products.
Europe is expected to witness a significant growth in the global beard care products market. The European Beard care products market is characterized by the increasing demand for luxury and premium products. The use of the beard care products in public spaces is increasing in Europe, with the hotel industry being a major market for Beard care products. Moreover, increasing demand for natural and organic beard care products, for good example, around 52% of respondents reporting that they are interested in buying such products. As a result, manufacturers are developing new and innovative products to meet the need of European consumers and cater to this growing market.
MANSCAPED Launched the Beard Hedger Trimmer and Luxury Beard Grooming Pro Kit
On January 17th, 2023; Manscaped was leading global men’s grooming company and lifestyle consumer brand. On January 17th, they announce that they were launching electric beard hair trimmer and kit for luxury beard grooming routine named “The Beard Hedger” and “The Beard Hedger Pro Kit”, available in United States and Canada.
Qraamen Launched a Collection of Grooming Products Inspired by Marvel’s Superheroes – The Avengers
On July 26th, 2021- Qraamen was one of India’s leading grooming products manufacturer & distribution company. They launched a unique range of skincare, hair care, and beard care products.
|Historical data||2016 - 2021|
|Forecast Period||2022 - 2029|
|Market Size in 2022:||USD 24.65 Billion|
|Base year considered||2021|
|Forecast Period CAGR %:||
|Market Size Expected in 2028:||USD 40.23 Billion|
|Tables, Charts & Figures:||175|
|Companies||Andis Company, Billy Jealousy, Bulldog Skincare, Conair Corporation, Estée Lauder Companies Inc, Honest Amish, Jack Black, Johnson & Johnson Private Limited, L'Oréal S.A., Revlon Group, Spectrum Brands, The Art of Shaving, Unilever, Wahl Clipper Corporation, and Others|
|Segments Covered||By Product Type, By Price Range, By End-user, By Distribution Channel|
|Regional Analysis||North America, U.S., Mexico, Canada, Europe, UK, France, Germany, Italy, Asia Pacific, China, Japan, India, Southeast Asia, South America, Brazil, Argentina, Columbia, The Middle East and Africa, GCC, Africa, Rest of the Middle East and Africa|
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