The Global Air Freshener Market is valued at USD 15.02 Billion in 2022 and is expected to reach USD 25.58 Billion by 2029 with a CAGR of 7.91% over the forecast period.
Global Air Freshener Market: Global Size, Trends, Competitive, Historical & Forecast Analysis, 2022-2029- Increasing demand for air freshener for good atmosphere and increasing awareness regarding these types of luxury products among consumers are is boosting the demand for air freshener.
Air freshener is a chemical mixture designed to remove the source of odour. Air fresheners are products that are used to improve the quality of air in enclosed spaces, such as homes, cars, and offices. They come in various forms, including sprays, gels, and electric diffusers, and are available in a wide range of fragrances. The first air freshener was presented in 1948. Homeowners are one of the primary end users of air fresheners. They use air fresheners to eliminate unpleasant odours and create a more pleasant and inviting environment in their homes. Office workers spend a significant amount of time in enclosed spaces, such as cubicles and meeting rooms. Air fresheners can help to improve the quality of the air in these spaces and create a more comfortable and productive work environment.
The Covid-19 outbreak has positively affected the air freshener market. After the occurrence of the respiratory virus SARS-CoV-2 (COVID-19), many spotlight and ecological health scientists promptly recognized the potentially terrible public health ramifications of concurrent infectious and air pollution-facilitated disease. That is the reason behind people preferred fresh air for themselves. Thats why there the use of air freshener was increased. For example; in 2020, the Defence Institute of Advanced Technology, has developed herbal based immunity-boosting room freshener named as “Healthy Air” to contain the spread of Covid-19. Therefore, there is a growing demand for air freshener in market. However, The pandemic has led to disruptions in global supply chains, particularly in the manufacturing and distribution of air fresheners. This has led to shortages of certain products in some markets and has made it more difficult for companies to meet consumer demand.
Global air freshener market is segmented based on product, application, and region & country level. Based on product, the air freshener market is segmented into sprays/aerosols, electric air fresheners, gels air fresheners, candles air fresheners and other air fresheners. Based on application, the air freshener market is segmented into commercial interior, residential interior, automobiles. Commercial interior is sub segmented into urinals, toilets, restrooms, foyers, hallways, vestibules, and other areas. Also, residential interior is sub segmented into hotel lobbies, auto dealership, medical facilities, public areas, and other. Based on distribution channel, the air freshener market is segmented into online and offline. Online segment is subdivided into e-commerce, and company owned websites, and offline segment is subdivided into hypermarket, supermarket, retails stores, pharmacies.
The regions covered in the global air freshener market are North America, Europe, Asia-Pacific, Latin, and the Middle East. Based on a country level, the market of Air Freshener is subdivided into the U.S., Mexico, Canada, U.K., France, Germany, Italy, China, Japan, India, Southeast Asia, Middle East Asia (UAE, Saudi Arabia, Egypt) GCC, Africa, etc.
Some of the key players for Air Freshener are -
Increasing demand for air freshener for good atmosphere is driving the growth of air freshener market. Air fresheners are generally used to create a more pleasing indoor air environment, that means by adding potentially hazardous pollutants to the air. They are associated with elevated level of VOCs, such as formaldehyde, acetaldehyde, benzene, toluene, ethyl benzene, and xylene in indoors air. As per research, indoor air can be five times as contaminated as outdoor air, because indoor air is not circulated as much as outside air, that means many aerial pollutants are continuously prosper inside. Sometimes these pollutants hazardous for human health such as, irritation of the eyes, nose, and throat, headache, dizziness, fatigue, respiratory disease, etc. For Instance; approximately 3.2 million people die prematurely from illness attributed to the indoor air pollution. Thus, as air freshener is best way to slow down the indoor air pollution, and easy to use for householders, peoples are willing to use air freshener for good atmosphere.
Moreover, increase in the disposable income leading to rise in purchase of cars and shift in consumers’ preference towards luxury goods is also fueling the market growth of air freshener. Car air fresheners are improve the excellence of air in a car. It helps to get clear of foul smell in the car and maintain a good breathable ecosystem. Car fresheners are long persistent which means one doesn’t need to repeatedly spend over them. Car fresheners maintain a pleasing environment which in turn provides freshness and energy to the chauffeur. A pleasant aroma created by car fresheners also regenerates the passengers and lifts their moods. These are pocket-sized and can be easily mounted into the cars. Car fresheners are also presented in a different type of aromas. As growth and development of automobile sector is directly impelling the demand for air fresheners globally. For instance; as per a research, around 11.9 % car air freshener purchased in the recent six months.
Additionally, rising consumer preference towards aromatherapy and increase in demand for high-end lifestyles and luxury in everyday lives among population, growing awareness regarding hygiene and cleanliness further inspires the air fresheners market.
However, health concern, environment concern, regulatory restrictions and economic factor may limit the market growth. In spite of that, As consumers become more health-conscious and environmentally aware, there is an increasing demand for air fresheners made from natural and eco-friendly ingredients. Companies that can offer such products stand to benefit from this growing trend.
Geographically, North America is expected to account for the leading share in the air freshener market owing to the growing demand for natural and eco-friendly products, increasing popularity of premium products, high competition and saturation, the impact of the Covid-19 pandemic, and the shift towards e-commerce channels. Premium air fresheners, such as those that are designed to last longer or offer unique scents, are becoming increasingly popular in North America. This trend is particularly evident among consumers with higher disposable incomes who are willing to pay more for high-quality products. The North America air freshener market is a mature market that is characterized by high competition and saturation. Many established players in the market compete on the basis of price and brand recognition, making it difficult for new entrants to gain a foothold.
Europe is the second dominating region for the air freshener market. The European air freshener market is characterized by the increasing demand for luxury and premium products. The use of the air freshener in public spaces is increasing in Europe, with the hotel industry being a major market for air freshener products. Moreover, increasing demand for natural and organic air freshener, for good example, around 52% of respondents reporting that they are interested in buying such products. As a result, manufacturers are developing new and innovative products to meet the need of European consumers and cater to this growing market.
SC Johnson, Glade Launch New Summer Home Fragrance
On April 20th, 2022; Glade has launched a new, everyday fragrance, Coastal Sunshine Citrus. From candles to air fresheners to room sprays, Glade’s new line-up is an easy way to help consumers transition their homes from spring to summer.
P&G Korea Introduced Febreze Air Freshener
On July 19th, 2022; P&G Korea, a global household goods maker, has launched the Febreze Air Freshener plug for small space use to combat damp odours at house entrances, in washrooms and closets during the rainy season. It has been upgraded from its previous model to further prevent smells from recurring.
|Historical data||2016 - 2021|
|Forecast Period||2022 - 2029|
|Market Size in 2022:||USD 15.02 Billion|
|Base year considered||2021|
|Forecast Period CAGR %:||
|Market Size Expected in 2029:||USD 25.58 Billion|
|Tables, Charts & Figures:||175|
|Companies||AirQ, EliX, Odonil, Godrej aer, Moso Natural, Air Roma Home and Car Perfumes, Procter & Gamble, Air-Scent International Parveen Industries (India) Regd. And others|
|Segments Covered||By Working Mechanism, By Product, By Fragrances, By Packaging Material, By Application, By Distribution Channel|
|Regional Analysis||North America, U.S., Mexico, Canada, Europe, UK, France, Germany, Italy, Asia Pacific, China, Japan, India, Southeast Asia, South America, Brazil, Argentina, Columbia, The Middle East and Africa, GCC, Africa, Rest of the Middle East and Africa|
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