25 Jun 2020
The global personalized nutrition Market is valued at USD 6.22 Billion in 2018 And Expected to Reach USD 14.88 Billion by 2025 with the CAGR of 13.27% over the forecast period.
Global Nutrition Scope:
Nutrition is the process of taking in food and using it for body growth, metabolism, and repair. Proteins, carbohydrates, fat, vitamins, minerals, fiber and water are referred to as nutrients. If people do not have the optimum intake of nutrients in their diet, then risk of developing certain health conditions increases. Nutrition is the most important part of health and development of individual. Good nutrition is the term stated to increase immune systems, child and maternal health, and it can lessen risk of non-communicable diseases like diabetes and cardiovascular disease. Good nutrition also includes escaping certain kinds of foods such as sodium is used heavily in processed foods and is dangerous for people with high blood pressure.
Global Health and Nutrition Dynamics:
Increasing concerns about non communicable diseases, continuous changing eating habits among consumers and rise in awareness regarding nutritious food to maintain health conditions are some major factors contributed to an increasing demand of the global nutrition market. The risk factors for adult chronic diseases such as hypertension and type 2 -diabetes are increasingly seen in younger ages which are a result of unhealthy eating habits. For example; unhealthy eating habits have contributed to the obesity epidemic in the United States about 32.64% of U.S. adults are obese and nearly 12.4 million of children and adolescents between aged 2 to 19 years are obese. Furthermore, rapid evolution of food technology is driving the change in nutrition with many brands are creating personalized nutrition to create customized dietary plans. This in turn, projected to grow the global nutrition market within next few years.
Amway India aimed to double size of nutrition category by 2025.
On July 24, 2019; with increasing awareness for health and wellness, the Amway India has planned to double its nutrition business that accounts for over 50 % of its revenues by the end of 2025. Amway has 12 % market share in the vitamins dietary supplements market. In the nutrition category, the company has perceived a steady growth with a CAGR of 46 % over the last 18 years, and is expected to achieve great opportunities presented by the Nutraceuticals market in India. With the continued focus to drive innovation, Amway planned to invest significantly in boosting R&D, manufacturing and digital initiatives in India over the next 2 to 3 years.
DSM acquired AVA and further strengthens its position in personalized nutrition:
On 19 Nov 2019; DSM, Nutrition based company, Health and Sustainable Living announced that it has acquired AVA, a Boston (US) based personalized nutrition platform that offers nutrition and counseling across a variety of health and wellness divisions. DSM has made significant growth in Personalized Nutrition in its nutrition product segment, where this previously announced partnerships and investments makes the essential key capabilities including personalized nutrition delivery platforms such as Panaceutics, Mixfit and Tespo.
Top Nutrition Trends 2020
- Nutrition Trends 1 - Sustainability:
Sustainability is the term specific to the needs of the consumers without compromising the ability of future generations. The sustainability is an approach to balancing different requirements against the awareness of the environmental, social and economic limitations businesses face. A smooth transition towards more sustainable nutrient food systems needs proper engagement and support from all performers throughout the food supply chain at national, regional and global level. Achieving more sustainable food systems can only be possible if there are cooperative market conditions, better financial support and regulatory frameworks in place to help tackle potential barriers.
Furthermore, consumers are increasingly chosen to purchase nutrient based food products with minimal to no packaging from local and social businesses. They go with the organically grown fruits and vegetables and some of consumers even grow fruits and vegetables by themselves at home or in community spaces.
- Nutrition Trends 2 - Plant-based Nutrition:
The nutrition specialists observe that plant-based nutrition is gaining huge popularity and move to the mass market with increased demand in vegan food products, which are packed in environmentally sustainable packaging. Plant-based diets will spur to areas of sports nutrition and clinical nutrition. Nutritionist suggested that people who eat plant based diets tend to have a lower body mass index (BMI), lower rates of obesity, diabetes, and heart disease than those who eat meat. As this plant based diets are rich in in fiber, complex carbohydrates and water content from fruit and vegetables. This keeps all the individuals feeling energy packed for longer time and increase energy use when resting. According to the 2018 study, it is found that a plant based diet was effective for treating obesity.
- Nutrition Trends 3 - Personalized Nutrition:
Personalized nutrition is referred to preserve or increase health performance by using genetic, medical, nutritional and other relevant information about individuals to deliver exact healthy eating guidance about taking nutritional products. Personalized nutrition is equally relevant to patients and healthy people who may or may not have better genetic weaknesses to specific diseases. The nutrition industry has played a crucial role in the development of personalized nutrition specifically in the fields of innovation that aimed at enhancing consumer health and well being.
- Nutrition Trends 4 - Non-dairy alternatives such as oat milk:
Dairy with all its health benefits does not suit for everyone and taste buds. In the previous year, the rising emergence of almond and soy milk remarkable, while 2020 is all about the nutritional benefits of oat milk, which is usually prepared from oats, water, and some additional nutritious ingredients. A good option for those who are suffering from food sensitivities and it is also free of gluten as compared to other forms of milks. It contains more protein and fiber which makes it super nutritious. Oat milk comprises a similar number of high calories to cow’s milk which is up to double the number of carbohydrates and half the amount of protein and fat.
- Nutrition Trends 5 - Sugar free Nutrition:
People are well knowledgeable about the side effects of food products which have high sugar quantity. Various government and health consultants have suggested new sugar recommendations and guidelines as low as 5% of total calories from free sugars. Food and beverage industry are aiming at implementing the concept of sugar free healthy food. For example; Coca-Cola has launched the first sugar-free flavored water under the brand I LOHAS in Japan. Sugar reduction has been one of the hottest topics in Asia pacific food and beverage industry in 2020 and it will continue as a biggest trend in the same year.
Growing awareness about the impact of sugar on weight gain is enforcing pressure on government organizations to reduce overall consumption of the sweet things. The Asia Pacific region has the highest rate of obesity and diabetes in the world. According to the International Diabetes Federation (IDF) estimated that in 2015, around 390 million people had diabetes in the world, and by the end of 2035, this figure is expected to rise to 595 million. Around 80% people with diabetes live in low and middle-income countries and of the total, over 60% live in Asia.