Top 5 Players Operating in the Prepared Meal Delivery Industry

Prepared meal delivery is referred to as a service in which fresh or frozen food is delivered to the customers at their doorstep. The edible items are cooked with adherence to the nutritional and safety requirements.

The prominent players characterizing the competitive landscape of this market-

HelloFresh SE

Market Position or History

• In November 2020, HelloFresh SE announced the acquisition of Factor75, Inc. a ready-to-eat meal company.

Business Overview and Strategy

The company was established by Thomas Griesel, Dominik Richter, and Jessica Nilsson in November 2011. Based in Berlin, Germany, it has emerged as one of the leading meal-kit providers. It serves customers across the U.S., Europe, Japan, Canada, Australia, and New Zealand.

HelloFresh prepares the key ingredients required to cook a certain meal. These are delivered to the customers along with recipe cards containing complete instructions on how to prepare the meal. This eases the entire cooking process for the people, saving their time and energy. The firm also prepares and delivers ready to eat meals.

The company believes that consumption of nutritious food is the key to good health. Hence, it focuses on providing healthy food that is delicious as well. Apart from that, it also offers its products in affordable prices since they are well versed with the art of appealing to their consumers.

Blue Apron Inc.

Market Position and History

• In March 2017, Blue Apron Inc. announced the acquisition of BN Ranch with an aim to solidify its offerings and enhance its global distribution network.

Business Overview and Strategy

IIia Papas, Matthew B. Salzberg, and Matt Wadiak established the company in August 2012. It’s headquarters are located in New York, United States. It offers meal kit services in which 2-4 recipes are delivered to the customers once a week. The required ingredients and cooking instructions are added in the kits.

The company follows the path of sustainable growth with its prime focus on enhancing the food experience of its customers. Most of its kits are cost effective and easily accessible. The ingredients delivered by Blue Apron are fresh and healthy.

Home Chef

Market Position or History

• In April 2016, Home Chef announced to have secured a funding of USD 10 million in a Series A financial round. It used the fresh funds to develop its operations and marketing departments.

Business Overview and Strategy

Established in 2013, Home Chef has its headquarters in Chicago, United States. It delivers recipes and pre-portioned ingredients to the customers on a weekly basis. Their meal kits are nutritious and delicious at the same time.

It assures that if the instructions are followed accurately, then consumers can prepare a wholesome meal using the delivered ingredients in less then 30 minutes. The company offers customer centric and affordable meal kit services.  It believes in developing meals that can be cooked by anyone easily. Simplicity is the biggest growth weapon possessed by Home Chef.

Sunbasket

Market Position or History

• In March 2014, Sunbasket inked a partnership deal with Diet ID to jointly formulate effective strategies and solutions to promote healthy dietary trends among the masses.

 Business Overview and Strategy

The company was established in 2014 by Adam Zbar, Tyler MacNiven, and George Nachtrieb. Its headquarters are situated in San Francisco, United States. It offers subscription-based meal kits with high quality ingredients and recipes.

Sunbasket promotes sustainability by using reusable, recyclable, and compostable packaging solutions. It also prioritizes health and therefore provides fresh ingredients to its subscribers.

Mindful Chef

Market Position or History

• In November 2020, a majority of Mindful Chef’s stake was acquired by Nestle.

Business Overview and Strategy

Founded in 2014, the company is a leading retailer of meal kits. Its headquarters are located in London, United Kingdom. It was founded by Giles Humphries, Rob Grieg-Gran, and Myles Hopper. It’s product portfolio consists of recipe kit boxes filled with fresh ingredients and cooking instructions. Consumers are required to subscribe to their meal plans to avail the services.

The company stresses on the promotion of healthy living and encourages the masses to stop consuming processed food. It also offers vegan ingredients. The main aim of the firm is to make healthy eating easier for the masses.