Global Pop-Up Cinema Market is valued at USD 1.51 Billion in 2021 and is expected to reach USD 5.77 Billion by 2028 with a CAGR of 21.1% over the forecast period.
High preference for pop-up cinemas as a leisure activity in developed countries is driving the growth of the Pop-Up Cinema Market. The millennium population across developing economies is increasingly spending on cinemas as one of the top leisure activity is anticipated to offer the potential market for pop-up cinema in the coming years.
A temporary or mobile cinema is referred as a pop-up cinema. Generally, it is set up at beach, parks, rooftops, grounds or city centers of a visitor’s interest and attraction. Differentiation of pop-up cinema in terms of technology, physical environment, seasonality, capacity, and added screening value is attracting modern consumers in the industry. As the market is in a growth phase, several new entrants are penetrating market with creative and comprehensive offerings. Technological advancements in projection, mobile screen, and sound development are allowing key companies to enhance their services and increase the total number of screenings per year.
The key trend in the market is profit maximization with additional sales through complimentary food and drink services and sponsorships. However, the market demand for pop-up cinema is price sensitive and hence, Key operators in the market are using traditional PR to advertise and promote upcoming programs and seasonal events. Social media and digital marketing are estimated to be an effective marketing and promotion tools in the near future. Improved living standards coupled with high disposable income and evolving pattern of consumer spending towards leisure activities are the fundamental factors enhancing the growth of the global market for Pop-Up Cinema Market.
Some of the major players operating in the Global Pop-Up Cinema Market include
The global Pop-Up Cinema market is segmented on the basis of cinema set-up. Based on cinema set-up, the market is segmented as drive-in cinema, picnic cinema, silent cinema, indoor experiential cinema, and others.
Europe accounted for the major share in the global pop-up cinema market due to the availability of content sources and faster evolution in digital projection expertise and related technologies. The region comprises a limited number of industry players focused on definite geographical areas such as Yorkshire, Cornwall, London, and Wales. The potential audience for the pop-up cinemas in Europe includes affluent adults between 25-30 years old. The future market trend is anticipated to be driven by the audience’s film choice preferences. Brazil, Australia, France, and Italy are the major countries anticipated to exhibit high growth rate in the coming years owing to the innovative business models adopted by the key industry players.
North America is another important region that accounted for a significant market share following Europe, in 2018. High per capita disposable income and the development on in-demand cinema content by key operators is anticipated to drive the growth of the market during forecast period.
|Historical data||2018 - 2021|
|Forecast Period||2022 - 2028|
|Market Size in 2018:||USD 1.51 Billion|
|Base year considered||2021|
|Forecast Period CAGR %:||21.1%|
|Market Size Expected in 2025:||USD 5.77 Billion|
|Tables, Charts & Figures:||175|
|Key Players/Companies||Cineworld, National Amusements, Empire Cinemas, Vue, Picturehouse Cineworld, Odeon, Pop-up Screens, The Nomad Cinema, Rooftop Film Club London, Sundown Cinema, Lost Lands Cinema, Snowcat Cinema, The Village Screen, Adventure Cinema, Backyard Cinema, Open Air Film & Chill, Sneaky Experience, Secret Cinema, Cinestock, others.|
|Segments Covered||By Cinema Set-up, By Cinema Capacity|
|Regional Analysis||North America, U.S., Mexico, Canada, Europe, UK, France, Germany, Italy, Asia Pacific, China, Japan, India, Southeast Asia, South America, Brazil, Argentina, Columbia, The Middle East and Africa, GCC, Africa, Rest of the Middle East and Africa|