Live Streaming Market is expected to grow with a CAGR of 26.9% over the forecast period. Increased personalized content along with growing smartphone penetration & growing availability of affordable data plans globally are anticipated to drive the growth of Global Live Streaming Market.
Live streaming is the process of streaming of digital data which is continued delivered by service provider for immediate processing & playback. The process of live streaming involves continuous transmission of data of small amount at a time which is stored remotely, & this reduces client’s efforts to download the entire file and store it before playing in real time. There are many platforms such as TV broadcast, video game stream, social media etc. which help in delivering content to audience globally. Live stream is differentiated from regular stream by the preplanned content delivery such as movie but former content improvisation takes place with delivery such as theatre. The live streaming is broadcasted from one to many at a time in case of Television or same content at different time as of Netflix service. The demand over the top content has been increased in last few years such as according to IBEF, 30% rise in paid subscribers in India from March to July 2020. According to lemonlight, approx. 182 million of the United States individual use at least one OTT platform. The deflection of youngsters from TV to smartphone has supported to growing of OTT platform along with the fast data service at low cost.
During Covid-19 Pandemic, the travelling & movement restrictions were imposed around the globe by government which resulted in individuals stuck in the home for a longer period of time. The human beings are social animal, can’t survive long without interaction or entertainment which led to increase the demand of the live streaming technology in the lockdown with more preference to OTT platform. The demand of live stream is going to increase due to increased social distance restrictions. According to Business Standard, the OTT platform witness 60% rise in subscription in world during lockdown.
|Historical data||2018 - 2021|
|Forecast Period||2022 - 2022|
|Market Size in 2020:||XX|
|Base year considered||2021|
|Forecast Period CAGR %:||26.90 %|
|Market Size Expected in 2027:||XX|
|Tables, Charts & Figures:||175|
|Live Streaming Companies||Akamai Technologies, Amazon Web Services, Apple, Cisco Systems, Google, Kaltura, Netflix, International Business Machine Corporation (IBM Cloud Video), Wowza Media Systems, Hulu, YouTube TV, HBO Now and others|
|Segments Covered||By Streaming, By Component, By Platform, By Deployment, By Revenue model, By End-user|
|Regional Analysis||North America, U.S., Mexico, Canada, Europe, UK, France, Germany, Italy, Asia Pacific, China, Japan, India, Southeast Asia, South America, Brazil, Argentina, Columbia, The Middle East and Africa, GCC, Africa, Rest of the Middle East and Africa|
Global live streaming market report is segmented on the basis of streaming, component, platform, deployment, revenue model, end-user and region & country level. Based upon streaming, global live streaming market is divided into live video streaming and non-linear video streaming. Based upon component, global live streaming market is classified into solution which is further divided into internet protocol TV, OTT & pay-TV and service which is further divided into consulting, managed services & training & support. Based upon platform, the market is divided into gaming consoles, laptops & desktops, smartphones & tablets and smart TV. Based upon deployment, global live streaming market is divided into on-premise and cloud based. Based upon revenue model, the market is divided into advertising, rental and subscription. Based upon end-user, global live streaming market is divided into enterprise and consumer.
January 27th 2021; DistroTV an independent, free streaming network for global audience announced that it has reached to 150 live streaming channels & makes it as largest FAST platform. DistroTV launched in 2019 operates under parent company DistroScale with diverse viewers from US, UK and Canada. The viewership quadrupled & total watch time multiplied 8 times in last 6 months with growing content & global audience figures. It streams news, sports, music, and entertainment programs to its global audience.
The major factor driving the growth of global live streaming market is the growing demand for the personalized content. The changing lifestyle such as busy, hectic schedule raise the demand for personalized content i.e. on the demand program which customer needs, this reduces waste of time & decreased TV preference it didn’t provide on demand service. According to Business standard; OTT subscribers in world rose by 60% in lockdown & 30% in India. In addition, the growing smartphone penetration with increasing number of internet users help easy adoption of the live stream technology which are also supplementing the market growth. According to datareportal; the world has 4.66 billion internet users which is around 60% & growing at 7% annually. Furthermore, the advanced technological developments have resulted in reduced data plan cost is also fostering the growth of the market.
However, lack of infrastructure development in many regions which reduces technological penetration may hamper the market growth. In addition, the lack of regulations on the content of live streaming such as censor which help in providing program for everyone may also hinder the market growth. In spite of that, the mass adoption of technology and easy access to data plan will create more opportunities for the further growth of the market.
The global live streaming market is segmented into North America, Europe, Asia-Pacific Latin America and Middle East & Africa. North America is expected to dominate the global live streaming market within the forecast period due to early adoption of advanced technology and high disposable income of the region leads to easier rise in subscription to get the personalized content on demand. According to World Bank; USA has per capita income of $51897. Europe is anticipated to capture second largest share for global live streaming market due to high internet penetration in this region. The region has multiple developed economies with technologically able individual which make it easy to adopt the live stream service. According to Eurostat; the internet penetration is at 90% in this region.
Middle East and Africa
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