Language Learning Market

Global language learning Market: Global Size, Trends, Competitive, and Historical & Forecast Analysis, 2020-2030: The Growing Adoption of Smart and Connected Devices Complemented by an Equal Number of Mobile Users is One of the Major Factors Driving the Growth of the Global Language Learning Market.

The language learning market in terms of revenue was worth US$ 59.2 Billion in 2023 and is expected to reach US$ 106.2 Billion in 2030, growing at a CAGR of 8.7% from 2024 to 2030.

Language learning is an incredibly broad and diverse field that encompasses a vast range of skills, knowledge, and strategies. At its core, language learning involves acquiring the ability to understand, speak, read, and write in a new language. The globalization of the economy has developed the scope of using the newly acquired languages. Due to the growing economic relations between other countries of the world, the knowledge of a foreign language provides a person with an edge over competitors in the job market. The addition of skills in a foreign language to academic qualifications increases the employment prospects of a person in several fields. The growing trends in the travel and tourism industry, connected with the growing demands of online courses, are acting as a possible driver for the global online language learning market.

The Covid-19 had shown a significant impact on the market for language learning due to the growing adoption of language learning is becoming a part of this growing ecosystem nowadays. The onset of the Covid-19 pandemic resulted in the closure of all institutes and schools, which led to drastic changes in the education sector, with a significant increase in e-learning, whereby education is undertaken remotely using digital platforms. According to the WHO, nearly 1.6 billion students across the world were affected by school closures because of the Covid-19 pandemic. As well as, according to UNICEF, in COVID-19, schools for more than 168 million children globally have been totally closed for almost a full year. In addition, according to the World Economic Forum, various regions or countries are at different points in their Covid-19 infection rates, and currently, more than 1.2 billion children in 186 countries are impacted by school closures due to the pandemic. The pandemic has accelerated the shift to online learning in the language learning market. With in-person classes and tutoring sessions no longer possible due to social distancing measures, many language learners have turned to online platforms and apps to continue their studies. Language learning skills can be an asset in many careers, such as international business, diplomacy, and tourism. This has raised the demand for language learning during the Covid-19 situation.

The global language learning market is a rapidly growing industry, fueled by the increasing demand for language learning services across the globe. This demand is being driven by a variety of factors, such as globalization, international travel, and the need for businesses to communicate effectively with clients and partners in other countries. Rising globalization of the economy as well as technological advancements are some of the major factors driving the growth of the language learning market over the forecast period. Language learning helps the brain grow with improved cognitive and critical skills. Learning different languages can give an opportunity to see the world and boost your profession. Therefore, the rise in globalization of the economy as well as technological advancement is driving the market. For example, according to a research article, in 2020, Duolingo had become the most popular way to learn a language globally and the most downloaded education app in the world. The company allowed to achieve enormous scale with over 500 million total users and around 40 million monthly active users in every country in the world. Also, according to the World Health Organization announced that Covid-19 had become a global pandemic in 2020, 30 million new learners began studying a language on Duolingo, which is 67% more new learners than during the same period in 2019.

In addition, the growing popularity of language learning apps and online courses has made language learning more accessible and convenient than ever before. These tools offer learners the flexibility to study at their own pace and on their own schedule, which is particularly appealing to busy professionals and students.

The global language learning market is highly competitive, with a large number of companies offering language learning solutions in a variety of languages and formats. These companies include traditional language schools, online language learning platforms, language learning apps, and language learning software.

The future of the language learning market appears promising in the upcoming years for an extended period. Different companies are predicted to fulfil go-to-market strategies, mergers and acquisitions, and new product launches to remain competitive and meet the escalating demand for language learning markets. Rosetta Stone LTD., EF Education First Ltd., Babbel, Speexx, Duolingo, and others are hugely contributing to the global market for language learning.

During the forecast period, North America will account for a significant share of the language learning market. The highest number of foreign language learners in the region is the main factor driving the growth of the global language learning market. In 2019, almost all (99-100%) primary school students in Cyprus, Malta, Spain, and Austria learned English as a foreign language, according to Eurostats. Currently, in Europe, there are nearly 24 official languages recognized. Also, the Asia-Pacific market for language learning is estimated to be the second largest during the forecast period. According to Duolingo, a popular language learning platform, Indian learners are among the youngest, with 75% under the age of 30. Learning another language also provides many other benefits, including more academic achievement, superior cognitive development, and more positive attitudes towards other languages and cultures.

Analyst Comment, "With a higher rate of language learning adoption across all countries, as well as rising government support in the digital language learning, the market created US$ 59.2 USD billion in 2023, and is projected to reach US$ 106.2 Billion in 2030."

The Growing Adoption of Smart and Connected Devices Complemented by an Equal Number of Mobile Users is One of the Major Factors Driving the Growth of the Global Language Learning Market

As language barriers are one such example in traveling and navigating, a new country can be particularly threatening when the native tongue is dissimilar from people’s own language. When oral communication is taken away from people, even the easy tasks like ordering a salad or purchasing a bottle of water become hard. Also, people going for a job or for education in foreign countries need to know their local language. Hence, learning a language becomes a more important factor now a day. So, language learning platforms are highly preferred by customers. Duolingo is one of the most used education applications around the globe and for those learning the essentials of a new language, it has tests specially designed to develop pronunciation. For example, in 2019, Duolingo, a language learning app, reported having over 300 million registered users worldwide. By January 2021, the app had over 500 million downloads, indicating a significant increase in demand for language learning.

In addition, Smart and connected devices are quickly gaining popularity all over the globe as an efficient way to improve the process of teaching/learning a foreign / second language. The quick evolution of smart devices has really changed every walk of life incorporating language pedagogy, language learning and language use. For example, according to Cisco, there are about 500 billion devices projected to be connected to the internet by 2030. The global adoption of mobile devices shed light on the alternative for connectivity. The hectic mobile way of life gained constant way to access resources for the language learning process. It also provides an approach to interacting with teachers and peers. It involves language learning which is more appropriate and flexible than ever. It is a simple way to link the distance among the learners. Thus, mobile-assisted learning is likely to be genuine time association. It also illustrates the efficient and creative ways of learning the language. Mobile is a more personified device that guarantees the learning practice of good qualities. Mobile aided learning incorporates devices ranging from smartphones, MP3/MP4 players, and e-book readers through to laptop and tablet computers.

Thus, the mobile industry has been active in extending connectivity to people all over the globe. For example, according to the India Cellular & Electronics Association (ICEA), in 2022, there are about 829 million smartphone users in India. Moreover, as per the International Innovation Alliance (IIA), in the United States, the number of smartphone users in the United States was estimated to reach 224.3 million in 2017. By 2022, the number of smartphone users is projected to arrive at over 270 million in the United States. According to the Mobile Economy Sub-Saharan Africa 2019 report, there were 456 million unique mobile subscribers in Sub-Saharan Africa, by the end of 2018 and raise of 20 million over the earlier year and extra 167 million subscribers over the period to 2025. This will take the overall subscriber base to just over 600 million, representing about half the population. Hence, there is huge usage of language learning mobile applications and platforms with the rising adoption of smart and connected devices complemented by an equal number of mobile users is driving the global language learning market.

In Addition, Rising Government Investment in the Expansion of Online e-learning Platforms and Digital Content Formation for the Educational Applications is also Supplementing the Market Growth

In addition, rising government investment in the expansion of online e-learning platforms and digital content formation for educational applications is another factor augmenting the global language learning market growth. For example, as per the news published on April 20^th, 2022, Edtech firm Vedantu launched the platform for immersive live learning. W.A.V.E 2.0 is a patented technology that seeks to make excellent education available to all kids. It measures more than 100 parameters utilizing artificial intelligence (AI) and machine learning (ML) to impel student engagement, teaching efficiency, and learning results. In February 2020, in India, the finance minister granted USD 13.4 billion to the education industry. Out of this, USD 405 million was granted for skill improvement programs and as well over 200,000 new additions have been finished in the New Education Policy. In 2018, the Canadian government launched International Education Strategy (2019-2024) in partnership with the territories, provinces, associations, and institutions crossways the country. This strategy was aimed to encourage Canadian students to gain new skills through study and it was implemented to improve online services for the education sector.

Furthermore, increasing globalization, as well as technological advancement, are also fostering the growth of the global language learning market. For instance, in 2019, Rosetta Stone, a language learning software company, introduced a new product called "Rosetta Stone Catalyst", which incorporates artificial intelligence and machine learning to provide personalized language learning experiences for users. Globalization has brought traditions and citizens closer together and increasing of multinational companies worldwide. Recently, globalization has had and will persist to have impacts on many phases of society, including language. One most important outcome of globalization is the increased spread and interconnectedness of languages, in particular the English language. It is known that the English language is becoming progressively more extensive all over the world. For example, Duolingo Inc., an important market player in the worldwide English Language learning industry, announced that it is in talks with the Australian government to permit its English language test to be considered for its English language needs for student visas. Ireland receives the Duolingo English test to fund student visas. This reception by other states will enhance the market and attract more users. Also, ELSA which is an English Language Speech Assistant is an app that helps no local English speakers with their English-speaking abilities. It gives an easy & short lesson that corrects the articulations and gets better learners' speech.

And, cultural exchange programs, such as study abroad programs and language immersion programs, have also contributed to the growth of the language learning market. These programs provide learners with opportunities to immerse themselves in the target language and culture, and to gain a deeper understanding of it.

In conclusion, the global language learning market is being driven by a variety of factors, including increasing globalization, growing demand for language proficiency in the workplace, the rise of digital learning technologies, changes in education systems, cultural awareness, increasing emphasis on language learning in education, technological advancements, cultural exchange programs, changing demographics, and personal and professional development. These factors are interconnected and have created a growing demand for language learning resources and opportunities. As the world becomes more interconnected and diverse, the demand for language skills is likely to continue to grow, making the language learning market an important and dynamic sector for individuals and organizations alike.

Language Learning Market Segmentation: –

By Language

• English
• French
• German
• Japanese
• Mandarin
• Spanish
• Other

By Learning Mode

• Digital
• Hybrid
• Offline

By End User

• Assessment Certification
• Institutional Language Learning
• Self-Study Language Learning

By Regional & Country Analysis:

• North America

• U.S.
• Mexico
• Canada

• Europe

• UK
• France
• Germany
• Italy

• The Asia Pacific

• China
• Japan
• India
• Southeast Asia

• South America

• Brazil,
• Argentina
• Columbia

• The Middle East and Africa

• GCC
• Africa
• Rest of the Middle East and Africa

Key Benefits of Global Language Learning Market Report–

• Global Language Learning market report covers in-depth historical and forecasts analysis.
• Global Language Learning market research report provides detailed information about market introduction, market summary, global market revenue (Revenue USD), Market Drivers, Market Restraints, Market opportunities, Competitive Analysis, Regional and Country Level.
• Global Language Learning market report helps to identify opportunities in the marketplace.
• Global Language Learning market report covers extensive analysis of emerging trends and competitive landscape.

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