Data Monetization Market

Data Monetization Market is valued at USD 204.19 Billion in 2021 and is expected to reach USD 1703.61 Billion by 2028 with a CAGR of 17.53% over the forecast period.

Increasing use of external data sources, constant rise in the volume of enterprise data and technological advancements in big data & analytics solutions are the major factors stimulating the growth of the global data monetization market.

Market Analysis of Data Monetization:-

Data monetization is the process of transforming large amounts of unstructured corporate data into valuable information to gain economic value or exchange services. Data monetization involves using data assets to create value for the organization. Monetization can be done in two ways: indirect and direct. The large amount of data that is generated is packaged into data products and sold which is called direct monetization or processed to extract information which is called indirect monetization. The data monetization tool incorporates big data and analytics, allowing companies to monetize data generated by various services (such as sales and marketing, supply chain management, operations, and finance).

Data monetization increases the value of data, optimizes the use of data, and maximizes its value potential. Data monetization strategies can increase overall productivity and create a competitive advantage in the market. Data monetization is really helpful for organizations to reduce costs or increase revenue by investing in an analytics platform that can convert unstructured data into valuable information in real-time data streams. For example, a telecommunications company with a lot of information may sell the data by turning it into valuable information, or it may charge a fee for the ability to access and analyze the data.

The Global Data Monetization market is segmented on the basis of method, deployment, data type, end-user, and region. Based on the deployment, the market is segmented into cloud and on-premises. Based on the method, the market is segmented into direct and indirect. Based on data types, the market is segmented into customer data, product data, financial data, and supplier data. Based on end-user, the market is segmented into BFSI, e-commerce & retail, telecommunication & it, manufacturing, healthcare, energy & utilities, and others.

Data Monetization refers to a positive and measurable impact on business revenue by using data effectively. There are many ways to utilize data that can impact costs or revenue. The two types of data monetization are direct monetization that refers to more than selling users raw data. And monetization indirectly this data monetization desires users to think about data as a strategic asset in new ways.  The role of data and data analytics has grown and become more important in the eyes of organizations nowadays. Data monetization has increased with trends like big data and the IoT. Additionally, C-level executives carry on recognizing the value of data, and as the world continues to be instrumented real-time analytics, data will help to booming business.

Top Companies of Data Monetization Market Report:-

• 1010data, Inc.
• Accenture Plc.
• SAP SE
• Adastra Corporation
• Monetize Solutions Inc.
• Google
• Cisco Systems, Inc.
• Dawex
• Optiva Inc.
• Dawex
• Elevondata
• Emu Analytics
• Gemalto
• Mahindra Comviva
• iConnectiva
• ALC
• Emu Analytics
• Infosys Limited

The regions covered in this Data Monetization Market report are North America, Europe, Asia-Pacific, and the Rest of the World. On the basis of country level, the market of Data Monetization is subdivided into U.S., Mexico, Canada, U.K., France, Germany, Italy, China, Japan, India, South East Asia, Middle East Asia (UAE, Saudi Arabia, Egypt) GCC, Africa, etc.

Global Data Monetization Market Segmentation:- 

Global data monetization market report is segmented on the basis of component, data type, business function, deployment type, organization size, industry vertical and region & country level. On the basis of component, the market is segmented in to tools and services. And services are sub divided into support and maintenance, consulting and implementation. On the basis of data type, the market is segmented into customer data, product data, financial data and supplier data.

By business function, the market is segmented into sales and marketing, supply chain management, operations, finance and others (R&D, hr, and legal). By deployment type, the market is segmented into on-premises and cloud. By organization size, the market is segmented in to small and medium-sized enterprises (SMEs) and large enterprises. By industry vertical the market is segmented into banking, financial services, and insurance (BFSI), telecom, consumer goods and retail, media and entertainment, government and defense, manufacturing, transportation and logistics, energy and utilities, healthcare and others.

By Component:

• Tools
• Services
  • Support and maintenance
  • Consulting
  • Implementation

By Data Type:

• Customer data
• Product data
• Financial data
• Supplier data

By Business Function:

• Sales and marketing
• Supply chain management
• Operations
• Finance
• Others (R&D, HR, and legal)

By Deployment Type:

• On-premises
• Cloud

By Organization Size:

• Small and Medium-sized Enterprises (SMEs)
• Large enterprises

By Industry Vertical:

• Banking, Financial Services, and Insurance (BFSI)
• Telecom
• Consumer goods and retail
• Media and entertainment
• Government and defense
• Manufacturing
• Transportation and logistics
• Energy and utilities
• Healthcare
• Others

Market Dynamics-

Major factors driving the global data monetization market are use of data in various ways to enhance the business such as to advanced analytics and visualization, increasing use of external data sources, increasing adoption of data-driven decision-making and increasing volume in a variety of businesses. The ability to use and monetize data to help almost in every type of business provides strength to the market. Therefore, driving value from data must now be expected as part an overall business strategy such use of data in various businesses is becoming a trend to get a deep knowledge of the market such factor drives the market growth. However, some factors such as the improper implementation of security protocols may cause data and security theft may restrain the market growth. Moreover, some advanced technology to collecting data may provide opportunity for the further growth of the market.

Asia Pacific is expected to Witness the Fastest Growth in the Global Data Monetization Market

North America has been the market leader so far and is expected to remain dominant in the future in the global data monetization market majorly due to a large number of technologically advanced solutions and the growing volume of corporate data across vertical sectors in various sectors, coupled with the tendency of people to adopt advanced data-driven business strategies. As per IDC, the United states are the largest country in terms of big data with revenue of around 200 US dollar, which is almost equal to the combination of next 4 countries in the list. The amount of data created by US companies alone each year is enough to populate 10,000 congressional libraries. The Asia-Pacific region is expected to achieve the fastest growth rate, as in many large consumer markets such as China and India, people are increasingly focusing on improving customer coverage and increase brand loyalty. The use of data monetization has brought new growth opportunities to organizations. Data monetization providers work with multiple industries to provide their customers with professional information and services.

Globally, the demand for the Data Monetization market is high in parsimoniously advanced countries, whereas the emerging counties are holding up the step. North America is one of the largest shares of the data monetization market owing to high attention of BFSI, telecom, and consumer goods and retail companies that largely adopted the data monetization tools. Asia Pacific is likely to grow at the fastest CAGR over the forecast period due to the increase in investment of new business project in this region and also increase competition in the market the data monetization helps to solve the many problems in business.

Report Analysis	Details
Historical data	2015 - 2020
Forecast Period	2021 - 2028
Market Size in 2021:	USD 204.19 Billion
Base year considered	2020
Forecast Period CAGR %:	17.53%
Market Size Expected in 2028:	USD 1703.61 Billion
Tables, Charts & Figures:	175
Pages	200
Data Monetization Companies	1010data, Accenture, Adastra, Cisco, Dawex, Elevondata, Emu Analytics, Gemalto, Google, IBM, iConnectiva, Infosys, Mahindra Comviva, Monetize Solutions, Narrative, NESS, NETSCOUT, Openwave Mobility, Optiva,  Paxata , Reltio, SAP, SAS, and Virtusa and others.
Segments Covered	By Component, By Data Type, By Business Function, By Deployment Type, By Organization Size, By Industry Vertical
Regional Analysis	North America, U.S., Mexico, Canada, Europe, UK, France, Germany, Italy, Asia Pacific, China, Japan, India, Southeast Asia, South America, Brazil, Argentina, Columbia, The Middle East and Africa, GCC, Africa, Rest of the Middle East and Africa

Key Benefits for Data Monetization Market Report–

• Global Data Monetization Market report covers in-depth historical and forecasts analysis.
• Global Data Monetization Market research report provides detailed information about Market Introduction, Market Summary, Global market Revenue (Revenue USD), Market Drivers, Market Restraints, Data Monetization Companies, Market Opportunities, Competitive Analysis, Regional and Country Level.
• Global Data Monetization Market report helps to identify opportunities in the marketplace.
• Global Data Monetization Market report covers an extensive analysis of emerging trends and competitive landscape.

On Special Requirement Data Monetization Market Report is also available for below Regions and Country:

North America

• U.S.
• Canada

Europe

• Germany
• France
• U.K.
• Italy
• Spain
• Sweden
• Netherland
• Turkey
• Switzerland
• Belgium
• Rest of Europe

Asia-Pacific

• South Korea
• Japan
• China
• India
• Australia
• Philippines
• Singapore
• Malaysia
• Thailand
• Indonesia
• Rest Of APAC

Latin America

• Mexico
• Colombia
• Brazil
• Argentina
• Peru
• Rest of South America

Middle East and Africa

• Saudi Arabia
• UAE
• Egypt
• South Africa
• Rest Of MEA