Tampon Market is valued at USD 4.19 Billion in 2020 and expected to reach USD 7.07 Billion by 2027 with the CAGR of 5.37% over the forecast period.
Global Tampon Market: Global Size, Trends, Competitive, Historical & Forecast Analysis, 2021-2027. Rising awareness about feminine hygiene among women contributed by constant changing lifestyle of women on a global level is expected to boost the tampons market.
A tampon is a feminine hygiene product that is designed to absorb the menstrual blood by inserting it into the vagina during menstruation. Once it is inserted properly, the tampon is held in place by the vagina and as it soaks up menstrual blood it expands. Mostly, the tampons are made of cloth or blend of cotton and rayon, it can be inserted with the help of applicator made of plastic or cardboard or it can also be directly used without applicator. Moreover, most of the women find tampons more comfortable to use as compared to sanitary pads. Tampons can also be used while swimming or during any other physical activity. These can be easily worn by women and also are travel friendly.
The Global Tampon Market is segmented on the basis of product type, material, distribution channel and region & country level. On the basis of product type, the tampon market is classified as radially wound pledget and rectangular/square pad. On the basis of distribution channel, the Global Tampon Market is segmented into pharmacy, retail stores, online sales and others. Based on material, the Global Tampon Market is segmented into rayon, cotton and blended.
The regions covered in global tampons market report are North America, Europe, Asia-Pacific and Rest of the World. On the basis of country level, global tampon market sub divided in U.S., Mexico, Canada, U.K., France, Germany, Italy, China, Japan, India, South East Asia, GCC, Africa, etc.
Global Tampon Market reports cover prominent players like Svenska Cellulosa Aktiebolaget (SCA), Bodywise Ltd, Corman SpA, First Quality Enterprises Inc., Procter and Gamble Co., Johnson & Johnson Inc., Kimberly-Clark Corporation, Edgewell Personal Care Company, and Unicharm Corporation.
News: P&G Acquired This Is L.,
February 5th, 2019; P&G announced its acquisition of This Is L., The main aim of this acquisition is to meet the growing consumer demands for period products in the naturals segment. Its portfolio primarily includes beautifully designed, high quality tampons, pads, liners and wipes made with organic cotton.
Education is one of the major factors contributing the market growth as the health education is increasing among women led to increased awareness towards feminine hygiene. This led to the high adoption rate of tampons among women followed by the changing and active lifestyle further promotes the market growth on a large scale. Moreover, various government regulations focusing on the production of organic tampons as well as increasing the awareness among females by various means such as counseling and others. However, the common perception and stigma associated with menstruation acts as a major disadvantage for many women. This social stigma surrounding feminine menstruation acts as a major restraint for the growth of the tampon market.
According to the World Bank report 2018, there are more than 500 million women all over the world lack access to menstrual hygiene. It could be lack of access to water, sanitation, or hygiene. All the above mentioned factors are likely to promote the growth of global tampon market.
North America and Europe is the core of innovation and consumer-oriented products. North America dominates the market in terms of market size and expected to display a similar trend in the coming years owing to the rapidly changing preference of women towards feminine hygiene products. Furthermore, the increasing demand of organic and biodegradable tampons is also expected to contribute the expansion of the tampons market in North America.
The Asia-Pacific region is expected to witness the fastest growth during the forecast period. This is mainly due to the rising awareness among women about menstrual hygiene over the years. Europe is expected to grow at a significant rate due to increase in the number of travelers operate camcorders to shoot the memorable moments followed by Asia Pacific.
|2015 - 2020
|2021 - 2027
|Market Size in 2020:
|USD 4.19 Billion
|Base year considered
|Forecast Period CAGR %:
|CAGR of 5.37%
|Market Size Expected in 2027:
|USD 7.07 Billion
|Tables, Charts & Figures:
|Svenska Cellulosa Aktiebolaget (SCA), Bodywise Ltd, Corman SpA, First Quality Enterprises Inc., Procter and Gamble Co., Johnson & Johnson Inc., Kimberly-Clark Corporation, Edgewell Personal Care Company, and Unicharm Corporation
|By Product Type, By Material, Distribution Channel
|North America, U.S., Mexico, Canada, Europe, UK, France, Germany, Italy, Asia Pacific, China, Japan, India, Southeast Asia, South America, Brazil, Argentina, Columbia, The Middle East and Africa, GCC, Africa, Rest of the Middle East and Africa
Key Benefits for Global Tampon Market Report:
By Product Type
By Distribution Channel
Middle East and Africa
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