Complete Analysis of Female Hygiene Market: Global Size, Trends, Competitive, Historical & Forecast Analysis, 2021-2027- Increasing demand for female population and rapid urbanization, rising female literacy and awareness of menstrual health and hygiene, as well as rising disposable income of females and women empowerment are a driving factor contributing to the growth Female Hygiene Markets.
Brandessence Market Research has published a new report title and According to Study “Female Hygiene Market is valued at USD 22.56 Billion in 2020 and expected to reach USD 34.37 Billion by 2027 with the CAGR of 6.2% over the forecast period”.
Female hygiene means preventing disease and staying healthy mainly through practices of cleanliness. Female hygiene aims at grooming body externally and maintaining cleanliness through various daily activities and hygiene decisions. Maintaining female hygiene helps to stay fit and healthy and has various social benefits as well- such as looking and smelling pleasant, gaining confidence and having better self- esteem. A hygiene routine can help to prevent any infection or illness and to perform confidently in social gatherings. Different aspects are use in take care of women hygiene such as the hand wash, hair wash, dental care, bathing, disposable portable urination device, reusable Hygiene menstrual cup, Vwash plus intimate hygiene wash, Himalaya intimate wipes, Himalaya nipple care and many others. Personal hygiene is one of the most important things to keep in mind for every women. As women experience natural processes like menstruation, pregnancy and breastfeeding, it becomes even more crucial for women to ensure that they take proper care of their hygiene all the time.
During the COVID-19 pandemic, COVID-19 is an infectious disease caused by the newly discovered corona virus. The spread of this virus is impacting the growth of economies across the globe. According to a survey conducted by the menstrual health alliance India, the COVID-19 pandemic has severely hit access to female Hygiene products. As per the survey, over 82% of female Hygiene product manufactures had to break operations in India due to social distancing norms and lockdown. With production becoming constrained, the availability of these product, including disposable and reusable sanitary pads at a rural level. According to the feminine and infant hygiene association of India, china fulfills approximately 10-15% of India’s requirement of sanitary napkins, and with most of the country’s manufacturing halted, there was a severe shortage of products resulting in black marketing and artificial price rise.
The female hygiene market is segmented on the basis of nature, type and region & country level. On the basis of nature, the female hygiene market is classified as disposable and reusable. On the basis of type, the market is classified as sanitary napkins, tampons, panty liners, menstrual cups.
Menstrual cups
The regions covered in female hygiene market report are North America, Europe, Asia-Pacific and Rest of the World. On the basis of female hygiene market sub divided in U.S., Mexico, Canada, U.K., France, Germany, Italy, China, Japan, India, South East Asia, GCC, Africa, etc.
Female Hygiene Market reports cover prominent players like
News: Kimberly- Clark Completed Acquisition of Softex Indonesia:
On October 1st, 2020– Kimberly Clark Corporation announced acquisition of soften Indonesia, a leader in the fast growing Indonesian personal care market. This acquisition accelerates company growth with strong market share in key personal care categories across Southeast Asia’s largest economy. As company move ahead, leverage combined strength in innovative and brand building while maintaining the local market expertise and advantages that softex Indonesia had built with its strong portfolio of brands.
Increasing female population is one of the major factors driving the demand for female hygiene products. According to the census 2020; female population for India was 662 million. Female population of India increased from 273 million people in 1971 to 662 million person in 2020 growing at an average annual rate of 1.82%. Additionally rapid urbanization in the world population. In addition, increasing number of cases of urinary infections, urinary tract infections, fungal infections, or vaginal yeast infections is also fostering the demand for female hygiene products. Furthermore, increasing awareness regarding menstrual hygiene is also augmenting the market growth. Poor menstrual hygiene can cause cervical cancer. However, some of these products may can lead to irritation, itching, discomfort and other complications in or near the vaginal area which may hamper the market growth. In spite of that, the development of eco-friendly products such as sanitary napkins from the natural fiber is a sustainable option to advance in the market.
Asia-pacific is expected to be the largest market for female hygiene owing to the growing disposable income and increasing awareness regarding health and menstrual hygiene in this region. According to the world economy prospects; in 2017, 31% of the world’s consumer disposable income from Asia. Additionally rapid urbanization is also supplementing the market growth. According to the census 2020, between 2010 and 2020, a total 411 million people will be added to Asian cities or 60 % of the growth in the world urban population. Recently, the Indian government announced plans to invest USD 160 million in the Suvidha initiative, a scheme to ensure proper access to sanitary napkins in rural areas of the country. The government plans to provide biodegradable sanitary napkins to the masses at the cost of USD 0.00014 through this scheme. The government plans to involve high net worth individual and corporates to assist in distributing sanitary napkins to under privileged women across the country. These developments will further boost the demand for feminine hygiene products in this region.
The North America is anticipated to witness a significant position in this market owing to various factors such as the high penetration of high end products such as tampons and others. According to the national geographic; tampons were used by more than 70 percent of U.S. women. 5.8 billion tampons were sold in the U.S. in 2018.
Report Analysis | Details |
---|---|
Historical data | 2015 - 2020 |
Forecast Period | 2021 - 2027 |
Market Size in 2020: | USD 22.56 Billion |
Base year considered | 2020 |
Forecast Period CAGR %: | 6.20 % |
Market Size Expected in 2027: | USD 34.37 Billion |
Tables, Charts & Figures: | 175 |
Pages | 200 |
Key Players/Companies | Johnson & Johnson, Procter & Gamble, Kimberly-Clark, Essity Aktiebolag, Kao Corporation, Daio Paper Corporation, Unicharm Corporation, Premier FMCG, Ontex, Hengen International Group Company Ltd., Drylock Technologies, Natracare LLC, First quality Enterprices, Bingbing Paper Co., and among other |
Segments Covered | By Type, By Nature |
Regional Analysis | North America, U.S., Mexico, Canada, Europe, UK, France, Germany, Italy, Asia Pacific, China, Japan, India, Southeast Asia, South America, Brazil, Argentina, Columbia, The Middle East and Africa, GCC, Africa, Rest of the Middle East and Africa |
North America
Europe
Asia Pacific
Latin America
Middle East and Africa
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