The Global Specialty Mowing Market is valued at USD 11.54 Billion in 2021 and is expected to reach USD 15.59 Billion by 2028 with a CAGR of 4.4% over the forecast period.
The mowers which are used for the conditions when the standard lawn mowers are unable to work. Tall overgrown grass, steep slopes, and rough ground are almost difficult to tackle using conventional lawn mowers, so specialty lawn mowers are used to produce the right result. There are numerous types of mowers, each suited to a specific scale and purpose. To tackle tough and bumpy ground, farms, gardens, and other areas, specialty mowers are commonly used for various purposes. The first lawn mower was invented by Edwin Beard Budding of Stroud, Gloucestershire, England in 1830.
COVID-19 in 2020 led to a slight deterioration in specialty mowing market growth worldwide owing to supply chain interruptions; however, over the forecast period, the market growth will be relatively modest considering added consumer interest in home gardening activities. The economic slowdown primarily resulted in lowered spending on the equipment from homeowners as well as commercial users. Halt in supply chain, production and labor deficiency has resulted in negative impact on the specialty mowing market.
The global specialty mowing market is segmented based on type, customer, application, product category, powertrain, cutting technique, and geography. Based on type, the global specialty mowing market is segmented into high grass mowers, slope mowers, and others. Based on customer, the global specialty mowing market is segmented into commercial and residential. On basis of application, the global specialty mowing market is segmented as sports ground, garden, farms, roadsides/ railway corridors, and others. On the basis of product category, the the global specialty mowing market is segmented into attachments, walk-behind specialty mowers, ride-on specialty mowers, and robotic specialty mowers. Based on powertrain, the global specialty mowing market is segmented into electric, hybrid, gasoline, and diesel. Based on cutting technique, the global specialty mowing market is segmented into rotary, flail, and sickle.
Some of the key players for global Specialty Mowing are
On 17th May 2022- Mammotion, a provider of innovative electric robotics tools has launched the company's first perimeter wire free robot lawn mower named LUBA. Designed specifically for residential use, LUBA is prepared to modernize the future of lawn care maintenance by substituting traditional gas-powered push and ride-on mowers, as well as existing robot mowers involving perimeter cables, through smart robotic technology.
On 16th April 2022- Bobcat Company has unveiled its new WB700 commercial walk-behind mower lineup. The WB700 features a commercial floating deck, permitting the operator to adjust the height without the need to unbolt any components and save substantial time, as well as a tool-free oil drain and deck access, an external oil filter location, easy battery access and a five-gallon fuel tank.
On 25th February 2019- Husqvarna has released Husqvarna Automower® 435X AWD, an AI-enabled, robotic mower with smart home connectivity and all-wheel drive. This fully autonomous and iconic robotic lawn mower was designed to deal with rough terrain and slopes with an incline of up to 70%, and works with Google Home, Amazon Alexa, and offers an open API for smart home integration.
On 7th March 2022- Golf Canada and Cub Cadet have signed partnership making Cub Cadet the Official Lawn Mower Partner of Golf Canada and the country’s two National Open Golf Championships the RBC Canadian Open and the CP Women’s Open.
On 24th May 2022- STIHL Inc. and Briggs & Stratton have signed a new manufacturing relationship. The new partnership calls for the development of offerings from STIHL products in the United States with the outdoor power equipment manufacturer launching a line of zero-turn mowers for professionals and homeowners.
The increasing urbanization across many regions has been attributed to the growth of residential spaces with lawns and enhancing demand for mechanized lawn mowers to maintain the lawns across vicinities. As per Our Word in Data, more than 4 billion people live in urban areas worldwide. It is estimated that more than two-thirds of the world population will live in urban areas by 2050. This urbanization necessitates the development of smart cities and green spaces, which need the construction of new buildings and the maintenance of public green spaces and parks. Several of the world's population enjoys more economic affluence with a significant economic expansion in the past 25 years. All these factors are increasing the demand for specialty mowers worldwide. Many players recommend mower renting services to address the rise in demand. This rise in spending is expected to boost the number of green spaces around cities, requiring the use of specialty mowers, resulting in an enhanced demand across the globe.
In addition to above mentioned driver, increasing advances in the artificial intelligence (AI), machine learning (ML), the Internet of Things (IoT), and big data are significantly driving the robots into most aspects of life. Increasing reliance on automation has led the companies to move towards robotic in the specialty mowers as well. To align with ongoing technological developments, many companies are investing in the robotic mowers. For example, in 2019, Mean Green Products, LLC (Mean Green Mowers), a leader in commercial electric mower manufacturing, collaborated with The Kobi Company, a leading company in robotic solutions to establish a safe, economical, convenient and vast area robotic lawn mower. Recently, Toro has launched new robotic mower that proposes cutting-edge, easy to deploy technology and never-before-seen features. Smart connected, and autonomous technologies in mowing industry is gaining a traction across the world. This ongoing trend is substantially booming the market expansion for specialty mowing.
However, rising safety regulations and stringent emission standards are impacting the market. For example, in accordance with US Environmental Protection Agency, gas powered mower emits as much pollution as 11 cars operated for an hour. As a result, this could be an adverse impact on the ecosystem and hence this may hamper the market growth. Despite this, growing technologies like AI in robot system, and other technologies are generating huge opportunity for the market.
North America holds the dominating position in the global specialty mowing market due to its ongoing technological developments and presence of leading market players. For example, in 2018, Greenworks launched its latest in battery-powered equipment with its line of Lithium Ion zero-turn mowers. In addition to this, Toro is also bringing innovation to the residential yard care category with the release of a robotic mower. Establishment of different types of mowers in the region is one of the lucrative aspects assisting the specialty mowing market to grow in the North America with considerable sales.
Asia Pacific is second dominating region in the global specialty mowing market with significant market share. This is due to the large cropland as well as and large use of mowers in the region. As per the worldometer, India has around 1,266 square meter per capital. Indonesia has 1,938 square meter per capital, Afghanistan has 2,179 while China has 949 square meter per capital cropland area. Increasing area of cropland in the region is booming the use of mowers to mow grass or plants. To tidy up the garden and also to clear the fields from grass or other types of grass, the mowers are widely used across the countries as it is tricky to clean up with the traditional methods. Therefore, the adoption of specialty mowers is rising day by day in the Asia Pacific region.
Middle East and Africa
|Historical data||2018 - 2021|
|Forecast Period||2022 - 2028|
|Market Size in 2021:||USD 11.54 Billion|
|Base year considered||2021|
|Forecast Period CAGR %:||4.4%|
|Market Size Expected in 2028:||USD 15.59 Billion|
|Tables, Charts & Figures:||175|
|Key Players/Companies||Agria, Alamo Industrial, Altoz, AS Motor, Barbieri-group, Toro, Ecotech, Energreen, Veatch, Green Climber, Harper Turf Equipment, HerbHy, Irus mower, John Deere, Koppl, Kuhn, Kut Kwick, Lynex, McConnel, Peruzzo, Progressive Turf Equipment, Raymo, Razor Back, RC Mowers, Spider, Steiner, Other.|
|Segments Covered||By Product Type, By Electrode Material, By Application Type, By Demand Category|
|Regional Analysis||North America, U.S., Canada, Europe, Germany, France, U.K., Italy, Spain, Sweden, Netherland, Turkey, Switzerland, Belgium, Rest of Europe, Asia-Pacific, South Korea, Japan, China, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest Of APAC, Latin America, Mexico, Colombia, Brazil, Argentina, Peru, Rest of South America, Middle East and Africa, Saudi Arabia, UAE, Egypt, South Africa, Rest Of MEA|