Feminine Hygiene Products Market

Feminine Hygiene Products Market Size, Share & Trends Analysis Report

Feminine Hygiene Products Market Size, Share & Trends Analysis Report By Product Type (Menstrual Pads {Ultra-thin sanitary pad, Up to 8-hour absorption sanitary pad, Super plus absorbent Sanitary pad, Extra-long sanitary pad} Tampons, Menstrual Cups, Period Panties, Internal Cleansers and Sprays, Disposable Razors and Blades, Others}) By Size (Regular, Maxi/Super, Overnight)By Nature(Disposable, Reusable )By Distribution Channel (Offline {Supermarket/Hypermarket, Conventional Store, Online {Company Own Website}) Based On Region, And Segment Forecasts, 2022 - 2029

Report ID : BMRC 942
Number of pages : 300
Published Date : Nov 2022
Category : Healthcare
Delivery Timeline : 48 hrs

Feminine Hygiene Products Market is valued at USD 38.93 Billion in 2021 and is expected to reach USD 57.89 Billion by 2028 with a CAGR of 5.83% over the forecast period.  

Global Feminine Hygiene Products Market: Global Size, Trends, Competitive, and Historical & Forecast Analysis, 2022-2028- Rising female literacy and awareness of menstrual health & hygiene are some of the major factors driving the growth of the Global Feminine Hygiene Products Market.  

Scope of Global Feminine Hygiene Products Market Report- 

The expression """"female hygiene products """" is utilized to refer to the items or services that a lady utilizes during her period. Sanitary pads, tampons, menstrual cups, sea sponges, and additional goods intended to deal with the side effects of a lady's period are among them. To avoid extreme health risks, as regenerative and urinary tract diseases which can bring about future birth complications and infertility, feminine hygiene items are extensively utilized by ladies. 

Access to feminine hygiene products has been significantly hampered by the Covid-19 outbreak. According to the survey; due to the societal distancing standards and lockdown, more than 80% of feminine hygiene product producers had to halt operations in a number of nations. The availability of these products, particularly disposable and reusable sanitary pads, in rural areas has become reduced as production has become constrained. According to the Feminine and Infant Hygiene Association of India, China supplies around 10-15% of India's sanitary napkin requirements, and with much of the country's manufacturing shut down, there was a serious shortage of products, leading to black marketing and fake scarcity. 

The global feminine hygiene products market is segmented based on product type, nature, distribution channel, and geography. Based on product type, the global feminine hygiene products market is segmented into sanitary pads, tampons and menstrual cup, panty liners and shields, internal cleansers and sprays, disposable razors, and blades. Based on nature, the market is segmented into disposable and reusable. Based on distribution channel, the global feminine hygiene products market is segmented into supermarket/hypermarket, pharmacy, online store, and others. 

The regions covered in this global Feminine Hygiene Products market report are Asia-Pacific, North America, Europe, and the Rest of the World. Based on a country level, the market of global Feminine Hygiene Products is subdivided into the U.S., Canada, Brazil, Mexico, Germany, U.K., France, Italy, China, Japan, India, Southeast Asia, Middle East Asia (UAE, Saudi Arabia, Egypt) GCC, Africa, etc.  

Report Analysis Details
Historical data 2018 - 2021
Forecast Period 2022 - 2028
Market Size in 2021: USD 38.93 Billion 
Base year considered 2021
Forecast Period CAGR %:


Market Size Expected in 2028: USD 57.89 Billion 
Tables, Charts & Figures: 175
Pages 200
Feminine Hygiene Products Companies Daio Paper Corporation, Ontex, Johnson & Johnson, Kao Corporation, Hengan International Group Company Ltd., Premier FMCG, Procter & Gamble, Unicharm Corporation, Kimberly-Clark, Drylock Technologies, Natracare LLC, and others. 
Segments Covered By Product Type, By Nature, By Distribution Channel
Regional Analysis North America, U.S., Mexico, Canada, Europe, UK, France, Germany, Italy, Asia Pacific, China, Japan, India, Southeast Asia, South America, Brazil, Argentina, Columbia, The Middle East and Africa, GCC, Africa, Rest of the Middle East and Africa


Key Players for Global Feminine Hygiene Products Market Report– 

Some of the key players for global Feminine Hygiene Products are Daio Paper Corporation, Ontex, Johnson & Johnson, Kao Corporation, Hengan International Group Company Ltd., Premier FMCG, Procter & Gamble, Unicharm Corporation, Kimberly-Clark, Drylock Technologies, Natracare LLC, and others. 

News: - 

U of T Launched Project to Provide Free Menstrual Hygiene Products on St. George Campus 

On March 1st, 2022; Students and other members of the University of Toronto community currently have free access to menstrual hygiene products in an expanding number of high-traffic washrooms. The Office of the Vice-Provost, Students and Facilities & Services have cooperated to install menstrual hygiene product dispensers in 75 females, male and gender-inclusive washrooms in seven buildings. The dispensers will offer free tampons and sanitary pads. 

Paree Sanitary Pads Expanded Product Portfolio, Launches New Range of Feminine Hygiene Products 

On January 10th, 2022; a homegrown brand, Paree by Soothe Healthcare launched an entire new product range in its feminine hygiene space to deliver a hassle-free experience to women. The recently launched products feature several variations of body razors and hair removal creams in its comprehensive portfolio. 

'The Woman's Company' Launched Biodegradable Hygiene Products 

On March 9th, 2020; A tag line 'a brand by women, for women', by the woman's company introduced a line of biodegradable hygiene-based products for health and wellness of females as a result of 'International Women's Day.' The product includes panty liners, sanitary pads, tampons, bamboo razo, menstrual cup, and pee stick. 

Global Feminine Hygiene Products Market Dynamics– 

Rising female literacy and growing awareness regarding the menstrual health & hygiene is one of the forefront factors driving the market growth. Literacy is a necessary human right as well as a facilitator for combating poverty and extending society's point of view. Lots of studies and policy arguments have focused on the relationship between literacy and health. Worldwide organizations and agencies like UNICEF and UNESCO have been active in supporting the literacy levels of young women in immature and developing countries during the last ten years, taking into account that improved female literacy will improve literacy. Female literacy is anticipated to have a great impact on total feminine health management and, as a result, is clearly linked to the adoption of feminine hygiene products. As a result, this factor is driving the market development of feminine hygiene products. 

Various government programs LIKE Menstrual Hygiene Day (May 28th) organized by WASH United, a German non-profit organization, are likely to elevate hygiene awareness by breaking down many related taboos, resulting in an expected increase in feminine hygiene products’ demand. The market is increasing as more people become conscious of the necessity of feminine hygiene. Period Health and Hygiene (MHH) actions are also one of UNICEF's five major aims for teenage girls in the Gender Action Plan (2018-2021), which is being developed to offer essential knowledge and develop access to menstrual care materials and services. For instance; in August 2019, there are about 4,000 students and 500 instructors in Chihuahua & Mexico City got education on healthy menstrual hygiene practices as part of a novel partnership among Essity and UNICEF. As a result, further efforts are needed. Hence, growing efforts by global healthcare players and organizations operating in the market on educating girls & women are likely to boost the adoption of feminine hygiene products.  

Despite all the above optimistic factors, the social stigma associated with menstruation and feminine hygiene products may hamper the market growth. In spite of that, developing eco-friendly feminine hygiene products may generate a plethora of opportunity for the further growth of the global feminine hygiene products market.  

Global Feminine Hygiene Products Market Regional Analysis– 

Asia Pacific is expected to capture the greatest share of the feminine hygiene products market. The huge female population in nations like India and China explains the large share. Rising disposable income, rapid urbanization, and more knowledge about menstrual hygiene management are some of the factors escalating the market growth. For example; the Indian government has announced intentions to invest USD 160 million in the Suvidha initiative, a program to ensure that women in rural areas of the country have access to sanitary napkins. The government aims to enlist the help of HNIs and corporations to help disseminate sanitary napkins to needy women throughout the country. The need for feminine hygiene products will be boosted even more as a result of these advancements.  

Europe is expected to capture a significant share of the global feminine hygiene products market due to massive awareness of menstrual health and feminine hygiene-related products in this region. In Western Europe, sanitary towels make up nearly 45% of the feminine hygiene products market, while panty shields make up approximately 37% and tampons about 18%. Interestingly, the development seems to have piqued the interest of many investors as well as the government. For example; on January 1st, 2020, Germany decreased its tax rate from 19% to 7% on female sanitary products. As a result, the importance of menstrual health has progressively enhanced among European women which is further boosting the demand for feminine hygiene products. Consequently, the market in Europe is intensifying day by day owing to the aforementioned factors.   

Global Feminine Hygiene Products Market Segmentation:

By Product Type

  • Menstrual Pads
    • Ultra-thin sanitary pad
    • Up to 8-hour absorption sanitary pad
    • Super plus absorbent Sanitary pad
    • Extra-long sanitary pad
  • Tampons
  • Menstrual Cups
  • Period Panties
  • Internal Cleansers and Sprays
  • Disposable Razors and Blades
  • Others

By Size

  • Regular
  • Maxi/Super
  • Overnight

By Nature

  • Disposable
  • Reusable

By Distribution Channel

  • Offline
    • Supermarket/Hypermarket
    • Conventional Store
  • Online
    • Company Own Website

Feminine Hygiene Products Market Key Players:

  • Daio Paper Corporation
  • Ontex, Johnson & Johnson
  • Kao Corporation
  • Hengan International Group Company Ltd.
  • Premier FMCG
  • Procter & Gamble
  • Unicharm Corporation
  • Kimberly-Clark
  • Drylock Technologies
  • Natracare LLC

Key Benefits of Global Feminine Hygiene Products Market Report– 

  • Global Feminine Hygiene Products Market report covers in-depth historical and forecasts analysis.
  • Global Feminine Hygiene Products Market research report provides detailed information about Market Introduction, Market Summary, Global market Revenue (Revenue USD), Market Drivers, Market Restraints, Market opportunities, Competitive Analysis, Regional and Country Level.
  • Global Feminine Hygiene Products Market report helps to identify opportunities in the marketplace.
  • Global Feminine Hygiene Products Market report covers extensive analysis of emerging trends and competitive landscape.