Global Digital Fitness Market

Global Digital Fitness Market Size, Share & Trends Analysis Report

Digital Fitness Market Size, Share & Trends Analysis Report By Product Type (Smartwatches (iOS, Android, Tizen, Others), Fitness wristbands, Smart clothing, Smart shoes, Others), By Category (Hand wear, Leg wear, Head wear, Others), By Application (Smart wearable fitness devices, Smart wearable sports devices), By Sales Channel (Online (Company Owned Websites, e-Commerce), Offline (Speciality and Retail Stores, Company Owned Outlets)), Based On Region, And Segment Forecasts, 2022- 2028

Report ID : BMRC 943
Number of pages : 300
Published Date : Dec 2022
Category : Healthcare
Delivery Timeline : 48 hrs

Global Digital Fitness Market is valued at USD 85.01 Billion in 2021 and expected to reach USD 194.61 Billion by 2028 with a CAGR of 12.56% over the forecast period.


A lot of the fitness devices like smart sport shoes, smartwatches as well as the wearable devices which can track the fitness parameters of the user and their physical activities are in high demand which in turn is boosting the growth of the global digital fitness market. The leading giants of technology have been collaborating with the leaders of the market in the industry of sports and fitness for foraying into the global digital fitness market in the form of consumers. These consumers are a lot more inclined towards the subscriptions and digital fitness over the memberships in gyms.

Digital fitness refers to the sector which involves all types of digital devices and applications in the modern fitness and health trends. The global digital fitness market has been seeing a marked momentum due to the growth in relevance and roles of a lot of fitness devices which represent an amazing mixture of technology and information technology. A few of the types of products which are witnessing commercialization at a large scale are the calorie monitors, heart monitors, exercise trackers and sleep monitors. A major proposition of their popularity is the monitoring of several chronic conditions in the population of patients.

The easy availability of these devices in the e-commerce has also been reinforcing their prospects in global digital fitness market. The numbers which these products have been able to deliver has managed to augment the demand for the digital fitness market. The digital market has been further bolstered as the mobile equipment has become supportive of these digital fitness equipment. The digital fitness market has involved the addition of the digital devices and applications and many devices in modern fitness and health trends. Many brands have been venturing into the market looking at the future opportunities which this market offers. They have been using innovative marketing strategies to come up with the various 

The global digital fitness market has been segmented on the basis of product type, product category and applications. On the basis of product type, the digital fitness market has been segmented into fitness wristbands, smart watches, iOS devices, smart shoes, Tizen, smart fitness clothing and others. On the basis of product category, the digital fitness market has been segmented into the leg wear, hand wear, head wear and others. On the basis of application, the digital fitness market has been done on the basis of smart wearable fitness devices and smart wearable sport devices.


  • Aaptiv
  • Adidas
  • Appinventiv
  • Apple
  • Azumio
  • Casio
  • Fitbit
  • FitnessKeeper
  • Fossil
  • Garmin
  • Huawei
  • Mirror
  • MyFitnessPal
  • Nike
  • Obé
  • Samsung Electronics
  • TicWatch
  • Tonal
  • Xiaomi

The digital fitness market which is based in the United States has announced that month of April in the year 2018 that it is going to be collaborating with Google for exploring many more opportunities which may be lucrative in the digital fitness market. This collaboration is going to make use of the new API of Google for integration of the user.

Apple is a tech leader and a giant in the global digital fitness market and it has for very long now been introducing many innovative features of the latest devices which has focused mostly on the consumer’s fitness needs digitally. The company has been introducing the redesigned and re-engineered versions of the Apple Watch again and again and this is going to help them in maintaining their strangle hold on the digital fitness market.


By Product Type

By Category

  • Hand wear
  • Leg wear
  • Head wear
  • Others

By Application

  • Smart wearable fitness devices
  • Smart wearable sports devices

By Sales Channel

  • Online

    • Company Owned Websites
    • e-Commerce
  • Offline

    • Speciality and Retail Stores
    • Company Owned Outlets

By Regional & Country Analysis

North America

  • U.S.
  • Canada


  • Germany
  • France
  • U.K.
  • Italy
  • Spain
  • Sweden
  • Netherland
  • Turkey
  • Switzerland
  • Belgium
  • Rest of Europe


  • South Korea
  • Japan
  • China
  • India
  • Australia
  • Philippines
  • Singapore
  • Malaysia
  • Thailand
  • Indonesia
  • Rest Of APAC

Latin America

  • Mexico
  • Colombia
  • Brazil
  • Argentina
  • Peru
  • Rest of South America

Middle East and Africa

  • Saudi Arabia
  • UAE
  • Egypt
  • South Africa
  • Rest Of MEA

Increasing Number Of Consumers Concerned About Their Fitness To Boost The Global Digital Fitness Market Growth

The number of consumers particularly in the population of millennials and young adults has been increasing as the population becomes a lot more conscious about their fitness and health. For avoiding a lot of health issues, the consumers have been seeking a lot more user friendly and convenient ways for controlling gain of weight and maintaining physical fitness. This is among the primary reason why the digital fitness market has been seeing an increase. The advent of technology has led to an era of digitalization and most of the consumers have been adopting the self-monitoring and next generation devices of fitness for them maintaining regular habits of fitness.

The manufacturers in the market have been identifying the requirements which are changing for the end users which are associated with the products of digital fitness for the modification of the strategies and capitalizing on their opportunities of sale which seem to be lucrative. While the wellness and health trend has been able to maintain its growth all over the world for the last decade, the micro trends in wellness industry have been undergoing a few transformations digitally in the last few years. Although, the consumers have been seeking ways for improving the fitness and the on paper plans have now become redundant.

The growth in the awareness about fitness and convenience efficiency which are associated with the use of the digital fitness devices as well as products have been resulting in popularity increasing for the digital fitness. Therefore, the fitness industry which is rapidly transforming has been anticipated to trigger a lot more innovations and developments in the coming years. A lot of the millennial population of this world has been embracing the trend of digital fitness by them resorting to fitness apps and sports. The consumers have been focused on a healthy lifestyle which it is following by understanding radical health changes and the physical fitness.

North America Is Going To Account Highest Revenue Share in The Global Digital Fitness Market

The global digital fitness market has been segmented into North America, Europe, Asia Pacific, Middle East and Africa as well as Latin America. North America has been expected to become its largest region because of an increase in the rate of obesity among its population and the growth in the awareness on the physical fitness with more sophisticated and customized devices. Having taken into account the consumer inclination towards the devices of digital fitness, leading players in the market have been introducing attractive subscriptions for fitness and the models for potential consumers for boosting the product sales. A lot more consumers have been shifting their preference from gym to these apps.

Report Analysis Details
Historical data 2018 - 2021
Forecast Period 2022 - 2028
Market Size in 2021: USD 85.01 Billion 
Base year considered 2021
Forecast Period CAGR %:


Market Size Expected in 2028: USD 194.61 Billion 
Tables, Charts & Figures: 175
Pages 200
Companies Aaptiv, Adidas, Appinventiv, Apple, Azumio, Casio, Fitbit, FitnessKeeper, Fossil, Garmin, Huawei, Mirror, MyFitnessPal, Nike, Obé, Samsung Electronics, TicWatch, Tonal, Xiaomi
Segments Covered By Product Type, By Category, By Application, By Sales Channel
Regional Analysis North America, U.S., Mexico, Canada, Europe, UK, France, Germany, Italy, Asia Pacific, China, Japan, India, Southeast Asia, South America, Brazil, Argentina, Columbia, The Middle East and Africa, GCC, Africa, Rest of the Middle East and Africa