Global Behavioural Health Market: Global Size, Trends, Competitive, Historical & Forecast Analysis, 2022-2028: Increasing awareness of mental health issues, rising government initiatives, and growing number of people with mental illnesses are some of the major factors driving the growth of the global behavioural health market.
The Global Behavioural Health Market is valued at USD 153.67 Billion in 2021 and is expected to reach USD 367.39 Billion by 2028 with a CAGR of 13.26% over the forecast period.
Behavioural health includes emotional, psychological, and social well-being. It affects cognition, perception, and behaviour. It also determines how a person handles stress, decision-making, and interpersonal relationships. Behavioural health includes subjective well-being, self-efficacy, autonomy, competence, interdependence, and self-actualization of one's intellectual and emotional potential. From a positive psychology or holistic perspective, mental health can include a person's ability to enjoy life and balance life activities and efforts to achieve mental resilience. Behavioural health is related to many lifestyle factors, such as diet, exercise, stress, drug use, social relationships, and interactions.
The COVID-19 pandemic has shown a mixed impact on the growth of the global behavioural health market. The COVID-19 pandemic has had a tremendous impact on the dynamics of the healthcare sector globally. However, many companies offering virtual healthcare services have seen a strong increase in their sales. The pandemic has greatly increased the use of virtual methods for healthcare-related services, including behavioural health treatments for mental disorders, substance abuse, trauma, and others. However, the restrictions imposed by the pandemic caused a devastating loss of income for doctors who made personal visits daily. As most healthcare professionals began offering digital care, the volume of patient visits increased, and the impact was greater during the pandemic.
The global behavioural health market is segmented on the service type, disorder type, region & country level. Based on service type, the global behavioural health market is segmented into inpatient hospital treatment for behavioural health, outpatient counselling for behavioural health, home-based treatment services for behavioural health, emergency mental health service for behavioural health, intensive case management for behavioural health, and others. By disorder type, the global behavioural health market is segmented into post-traumatic stress disorder (PTSD), anxiety disorder, substance abuse disorder, depression, eating disorder, ADHD, bipolar disorders, and others.
The regions covered in the global behavioural health market report are North America, Europe, Asia-Pacific, Latin America, and the rest of the World. Based on country level, the market of global behavioural health is sub divided into U.S., Mexico, Canada, U.K., France, Germany, China, Italy, India, Japan, Southeast Asia, Middle East Asia (Saudi Arabia, UAE, Egypt) GCC, Africa, etc.
Some major key players for the global behavioural health market report cover prominent players like -
The growing number of people with mental illnesses is also supplementing the behavioural health market's growth. According to the BrandEssence Market Research Survey, nearly 1 billion individuals worldwide suffer from a mental illness, and in low-income nations, more than 75% of those affected go untreated. Each year, nearly 3 million people lose their lives due to drug misuse. Also, as per statistics, a suicide occurs in every 40 seconds. Thus, this rising number of adults, children, and the elderly with serious mental illness has increased the need for behavioural health treatment. This increase in mental health problems is mainly due to stress, peer pressure, and social and economic constraints. Thus, it is supplementing the behavioural health market's growth.
Likewise, one of the major factors in the growth of the behavioural health market is the increasing awareness of mental health issues. In recent years, there has been a significant increase in cases of mental health disorders. This is one of the biggest reasons behind the growth of the global behavioural health market. There are two factors at play in this enormous surge. One of the biggest reasons is that the taboos that previously prevented the development of the mental health space are now receding at a rapid pace. There are many social media influencers as well as hugely popular celebrities who have come out and talked about their mental health issues. This has helped create general awareness of the importance of seeking medical and professional help for mental health problems. For instance, as per the news published, on July 21, 2021, Deepika Padukone which is an famous Indian has opened about being private about her mental illness in the months leading up to her diagnosis. Thus, open awareness about the treatment and decreasing taboos are helping the growth of the global behavioural health market.
In addition, rising government initiatives are boosting the growth of the behavioural health market. For instance, as per the news published, on April 18th, 2018; the adoption of electronic health records in India is in its infancy. Various steps need to be taken by the concerned parties to adopt it at the national level. The government has taken various initiatives behavioural promote the use of EHR in India. Some of the key and important factors likely to have a positive impact include increased government initiatives to encourage EHR adoption in behavioural health organizations, increased coverage of favourable behavioural health reforms, easier access to government funding, increased adoption of behavioural health software, an increase in the number of patients suffering from mental disorders, an increase in demand for mental health services, and social acceptance of mental health problems.
Moreover, low awareness of treatment options among the general population and the limited availability of primary care services associated with behavioural health may hinder the growth of the global behavioural health market. Despite that, the increasing popularity of telehealth as a delivery method for healthcare services may create more opportunities in the global behavioural health market.
Geographically, North America is holding a major share in the global behavioural health market within the forecast period due to the increasing cases of mental disorders, rising geriatric population, and growing awareness regarding mental health these factors boost the market. Increasing cases of mental disorders are driving the growth of the market. For instance, according to Davis Behavioural Health, on January 30th, 2020; the most common category of mental health disorders in America affects approximately 40 million adults aged 18 and older. Therefore, the increasing prevalence of mental disorders is expected to fuel market growth over the forecast period. In addition, the rising geriatric population is another factor supplementing the behavioural health market growth in this region. For instance, according to Rural Health Information Hub, on April 6th, 2019; there were 46 million people aged 65 in the United States. The number of elderly populations is projected to double to 90 million by 2050. The geriatric population results in the growth of the global behavioural health market.
Europe is the fastest-growing region in the global behavioural health market due to increasing cases of mental disorders, rising awareness about mental disorders, and improvements in the accessibility of behavioural healthcare these factors boost the market. For instance, according to World Economic Forum, on October 9th, 2022; nearly 10 million people are at risk of mental disorders such as chronic stress, anxiety, depression, substance abuse, & psychological disorders such as post-traumatic stress disorder. Therefore, increasing cases of mental disorders has expected to drive the growth of the behavioural health market.
On October 10th, 2022; The Union Health Ministry of India has launched a 24x7 tele-mental health service called tele-mental health assistance and networking across states (Tele-MANAS) initiative on World mental health day. The service will start in 20 states and Union Territories and then be expanded across the country. Tele-MANAS aims to reach mental health care across the country, including in hard-to-reach areas. The nationwide network will provide counseling, expert consultation, and e-prescription.
On September 22nd, 2022; Veda Rehab and Wellness announced the launch of its new flagship mental health center at a posh location in Chhatarpur, New Delhi. Spread over an area of 13,000 square feet, Veda's new center aims to provide treatment services and facilities to elite people who are suffering from various mental health issues like anxiety, depression, etc. Compromising their lifestyle, security, and privacy.
On May 17th, 2022; AXA France India along with its Indian insurance partners launched India's first mental health insurance cover in its group policies.
|Historical data||2018 - 2021|
|Forecast Period||2022 - 2028|
|Market Size in 2021:||USD 153.67 Billion|
|Base year considered||2021|
|Forecast Period CAGR %:||13.26%|
|Market Size Expected in 2028:||USD 367.39 Billion|
|Tables, Charts & Figures:||175|
|Key Players/Companies||Universal Health Services, Inc., Magellan Health Inc., Behavioural Health Services Inc., Behavioural Health Network Inc., North Range Behavioural Health, Strategic Behavioural Health LLC, Seton Healthcare Family, Acadia Healthcare Co., Inc., National Mentor Holdings Inc., and others|
|Segments Covered||By Service Type, By Disorder Type|
|Regional Analysis||North America, U.S., Canada, , Europe, Germany, France, U.K., Italy, Spain, Sweden, Netherland, Turkey, Switzerland, Belgium, Rest of Europe, Asia-Pacific, South Korea, Japan, China, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest Of APAC, Latin America, Mexico, Colombia, Brazil, Argentina, Peru, Rest of South America, Middle East and Africa, Saudi Arabia, UAE, Egypt, South Africa, Rest Of MEA|
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