Global Tortilla Market Size, Trends, Competitive, and Historical & Forecast Analysis, 2022-2028: Growing awareness concerning the health benefits of tortillas and soaring consumption of the tortillas are some of the major factors driving the growth of the Global Tortilla Market.
The Global Tortilla Market is valued at USD 43.70 Billion in 2021 and is expected to reach USD 64.50 Billion by 2028 with a CAGR of 5.72% over the forecast period.
A circular unleavened flatbread, thin originally made from maize hominy meal is known as “Tortilla”. It is used most commonly in Mexican cuisine for preparing enchiladas, burritos, and largely as a wrap called a taco. Tortillas are growing in popularity across the world. There are different varieties of tortillas such as corn tortilla, wheat tortilla, nopaltilla, and many more. They are broadly consumed since they are convenient and can be speedily reheated and consumed.
Covid-19 has also impacted the growth of the tortilla market. Due to the pandemic, supply chains and manufacturing operations all about the world came to a cessation, disturbed the manufacture and supply of tortillas in various regions. The market is projected to witness a moderate drop in the year 2020. Nonetheless, the development in the economic scenario caused by mass-level vaccination and immediate opening up of the economies globally is anticipated to stage the recovery of this market from 2021 onwards.
The global Tortilla market is segmented based on product type, source, processing type, distribution channel, and region & country level. Based on products type, the global tortilla market is classified into tostadas, taco shells, corn tortilla, flour tortilla, and tortilla chips. Based on the source, the global tortilla market is classified into corn and wheat. On basis of processing type, the global Tortilla market is classified into fresh and frozen. On the basis of distribution channels, the global tortilla market is classified into online, offline, restaurant, supermarkets, and others.
The regions covered in this global tortilla market report are Asia-Pacific, North America, Europe, and the Rest of the World. Based on a country level, the market of global tortilla is subdivided into the U.S., Canada, Brazil, Mexico, Germany, U.K., France, Italy, China, Japan, India, Southeast Asia, Middle East Asia (UAE, Saudi Arabia, Egypt) GCC, Africa, etc.
Some of the key players for global Tortilla are:
On September 24th, 2021- A new snack brand, DALLAS joined the upcycled food movement with a new line of water-saving tortilla chips. The company had launched its tortilla chips named kazoo. These tortilla chips are prepared using about 40% upcycled corn germ repurposed from the corn starch business, which creates germ as a byproduct.
On July 27th, 2021- Tortilla King announced that Denver-based Flagship Food Group, LLC, owner of around 505 Southwestern and La Tortilla Factory, had agreed to make an investment into Tortilla King to support its future growth and development strategy.
On June 30th, 2021- the Los Angeles-based snack food brand, PeaTos continued to shake up traditional snacking with the launch of three new crunchy tortilla-style chips named Zesty Ranch, Nacho Cheese, and a vegan Fiery Nacho.
Tortillas have numerous nutrition benefits. They have very few calories and have no fat, among many other benefits. Growing awareness regarding the health benefits of tortillas is one of the major factors propelling the tortilla market worldwide. Tortillas are an excessive source of fiber but in contrast to other foods that also comprise fiber, for example, cereals or bread, this fiber doesn't comprise other ingredients and also helps to advance gastrointestinal functions in the body. Taking this into account, tortillas can be a prodigious alternative for white bread and other food products responsible for the rising obesity rates throughout the world. More specifically, corn tortillas can definitely help to lose weight. It is a rich source of protein, consequently helping to decrease the risks of diseases produced by protein deficiencies. In a 100-gram amount, one raw corn tortilla brings nearly 218 calories and is a rich source of magnesium (20% DV) as well as phosphorus (45% DV). Nutritionists have explained that tortillas have numerous nutrition benefits such as tortilla contain fiber, calcium, folic acid, vitamins, energy, and many more.
Additionally, the huge range of benefits mentioned above is making tortillas more significant among market players. This is further creating more courtesy to produce new types of tortillas with different flavors. Numbers of companies are investing in innovating new products coupled with diverse verities of tortillas and this factor is energetically contributing to the expansion of market revenue all over the world. For example; Dallas, a new snack brand launched upcycled tortilla chips on September 24th, 2021. Also, Tesla of tortillas had a crowdfunding campaign on January 1st, 2022. Cactus is the star ingredient in a line of tortillas and tortilla chips generated by Tia Lupita Foods. To boot, organic and gluten-free tortilla products have perceived an uptick in sales across the American region in current years. These many launches, acquisitions, and agreements among many players are poised for development over the upcoming years. Significantly, the surge in numerous products is providing a bump to the tortilla market.
Apart from the aforementioned driving factors, deficiency of large logistics coverage networks and inconsistent quality may hinder the global tortilla market growth. Despite this, soaring retail business in developing regions and the habit of online mode of purchasing products may generate more lucrative opportunities for the further growth of the global tortilla market worldwide.
On a geographical basis, North America is expected to dominate the global tortilla market growth owing to the growing consumption of the tortilla in this region. Along with the number of health benefits, the consumption of tortillas is intensively increasing among consumers from North America. For example; around 120 million tortillas were consumed per year in the U.S., making these ones of the popular baked products among people. This is becoming a highly profitable business for crowds of market players in this region. This is further opening more opportunities for various market players to upsurge their cash flow.
Latin America is another fastest-growing region and holds a noteworthy share in the tortilla market worldwide because of the large production of tortillas. Latin American-style food currently has come in the mainstream American diets on account of intensifying Hispanic and Latino immigrant population. While tortilla culture spreads from Mexico to Argentina, it is much more regularly intake in Latin America. Specifically, in Mexico, tortillas are eaten every day by the mainstream population. For example; Mexico accounts for an average of 42% 0of the world's manufacture of tortillas. Withal, Maize includes almost 98% of the tortillas consumed in Mexico. Due to the huge production of tortillas, these are some of the most significant ingredients accompanying Mexican cuisine. This is one of the leading factors flourishing the tortilla market in Latin America.
|2015 - 2020
|2021 - 2028
|Market Size in 2021:
|USD 43.70 Billion
|Base year considered
|Forecast Period CAGR %:
|Market Size Expected in 2028:
|USD 64.50 Billion
|Tables, Charts & Figures:
|GRUMAPepsiCo Inc., Ole Mexican Foods Inc., Catallia Mexican Foods, Easy Foods Inc., Arevalo Tortilleria, Inc., La Tortilla Factory, Liven, Aranda’s Tortilla Company, Inc., Azteca Foods, Inc., others
|By Product Type, By Source, By Processing Type, By Distribution Channel
|North America, U.S., Mexico, Canada, Europe, UK, France, Germany, Italy, Asia Pacific, China, Japan, India, Southeast Asia, South America, Brazil, Argentina, Columbia, The Middle East and Africa, GCC, Africa, Rest of the Middle East and Africa
Middle East and Africa
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