Global Protein Powder Market is valued at USD 23.22 Billion in 2021 and expected to reach USD 37.78 Billion by 2028 with the CAGR of 7.20% over the forecast period.
Global Protein Powder Market: Global Size, Trends, Competitive, Historical & Forecast Analysis, 2021-2027. The factors such as increasing demand of protein powders to fulfill the daily protein requirement and rising awareness towards mass gaining supplements are fueling the market growth.
Protein Powder is a dry, clean-tasting white to light cream-colored commodity obtained by extracting non-protein components using physical separation methods such as precipitation, filtration, and dialysis. This protein can be found in a wide range of foods, including rice, eggs, milk, peas, hemp, soy, and others. For healthy people, the current Recommended Dietary Allowance (RDA) for protein powder is 0.8 g/kg/day. Sports persons and lifestyle consumers are the fastest-growing customer groups for these commodities. Protein is an important nutrient in the human diet, as it ensures growth in childhood, promotes muscle and bone growth, maintains the maintenance and improvement of a normal nervous system, and aids in the stability of muscle mass and physical activity in later life. Irvin P. Johnson began marketing egg-based protein powders for bodybuilders and physical athletes in 1950. According to Journal of Food Science and Engineering, protein powders can be used by multiple purposes such as boost the immune system, maintain the cardiovascular health, to improve physical performance, weight management, improve the bone health and to increase the lean mass.
During Covid-19 pandemic, the careful steps taken by governments of different nations have led the temporary suspension of production and processing of protein powders which have shown some decline impact on the market growth. But during this pandemic, remote working and more time availability lead to the rising numbers of individuals doing exercises and need of protein supplements have increased the demand of protein powder market. However, the lockdown has disturbed the supply chain network and created gap between the demand and supply and thus, affected the market growth.
The global protein powder market is segmented into type, sources, flavors, distributional channel, and region & country level. On the basis of type, the market is segmented into casein protein, whey protein, egg protein and soy protein. On the basis of sources, the market is segmented into plant sources, animal sources and others. On the basis of flavor, the market is segmented into chocolate, cookies and cream, strawberry, vanilla and others. On the basis of distribution channel, the market is segmented into nutrition stores, supermarkets, chemists, online marketing and others.
Some major key players for global protein powder market report covers the prominent players are such as -
The regions covered in this Global Protein Powder Market report are North America, Europe, Asia-Pacific and Rest of the World. On the basis of country level, market of Global Protein Powder is sub divided into U.S., Mexico, Canada, UK, France, Germany, Italy, China, Japan, India, South East Asia, GCC, Africa, etc.
Increased pressure on the world's resources to provide not just more but also different forms of food would be placed on the world's resources on pressure resulting in need of protein supplements in the market. Other developments, such as increasing disposable income and growing urbanization, are also resulting in the changes in consumption habits and supplementing the demand for protein powder in developing economies. Projected protein demand is particularly interesting, with predictions that global demand for animal-derived protein will double by 2050.
Aside from population growth, increased demand for protein is driven by socio-economic changes such as growing wages, increased urbanization, and ageing populations, with protein's contribution to healthy ageing being increasingly recognized and an understanding of the importance of protein in a balanced diet. In low and middle income countries, economic growth and urbanization are causing significant shifts in population-level dietary habits. Only a small percentage of the time dose a typical diet fail to fulfill daily protein requirements which increases the demand of protein powder. For instance; according to Journal of Foods, UN estimates predicting a nearly 50% increase in global population from 2000 to 9.5 billion by 2050 seem to be widely recognized for demand of protein powders.
However, the adulteration of sources to produce protein powder and side effects of over dosage of protein powder can restrain the market growth. In spite of that, increasing development and innovations of new protein supplements can offer more opportunities for the further growth of the global protein powder market.
Geographically, North America region is expected to dominate the global protein powder market. The increased consumption of protein powders by the younger generations is one of the major factors driving the market growth of protein powders in this region. According to Journal of Foods, over a third of 18–34-year-olds in North America claim to be trying to eat as much protein as possible, owing to the per capita consumption rates rather than the population levels. In addition, increasing the number of product offerings and high disposable in come are also fostering the market growth in this region. Asia Pacific is to witness a fastest growth in the global protein powder market due to the growth of sport nutrition market, especially in China and India, rising disposable income and high demand for functional foods in this region.
On April 20th, 2021; No Cow, the creators of high-protein, low-sugar plant-based bars, has announced the launch of a line of plant-based protein powders. No Cow's protein powders are the ideal fuel to help health-conscious customers power through their day. They're made with clean, all-natural, strictly sourced ingredients. The chocolate and vanilla flavours of No Cow protein powders are available on the brand's e-commerce site, NOCOW.com, as well as on Amazon. Every scoop of powder contains 22 grams of plant-based protein, is low in fat, high in non-GMO soluble corn fibre, and contains no whey, dairy, or added sugar, and has a smooth texture that is easy to digest. The powders are naturally sweetened with monk fruit and stevia, and they're gluten-free, kosher, non-GMO project verified, soy-free, and vegan, like all No Cow products, making them a perfect fit for keto, kosher, vegetarian, and vegan diets. No Cow set out to do something completely unique after being dissatisfied with the industry norm of only packaging powder in single-use plastic containers.
|Historical data||2015 - 2020|
|Forecast Period||2021 - 2028|
|Market Size in 2021:||USD 23.22 Billion|
|Base year considered||2020|
|Forecast Period CAGR %:||
|Market Size Expected in 2028:||USD 37.78 Billion|
|Tables, Charts & Figures:||175|
|Key Players/Companies||MusclePharm Corporation, Transparent Labs, Abbott, Hoofgwegt, BRF, lovate Health Sciences International Inc., The Bountiful Company, Woodbolt Distribution LLC, Gelita AG, AMCO Proteins, CytoSport Inc., Now Foods, Quest Nutrition, Glanbia plc, RSP Nutrition, Maker Nutrition LLC, International Dehydrated Foods, BPI Sports LLC, Herbalife International of America, General Nutrition Corporation, Supppleform and others|
|Segments Covered||By Type, By Sources, By Flavor, By Distribution Channel|
|Regional Analysis||North America, U.S., Mexico, Canada, Europe, UK, France, Germany, Italy, Asia Pacific, China, Japan, India, Southeast Asia, South America, Brazil, Argentina, Columbia, The Middle East and Africa, GCC, Africa, Rest of the Middle East and Africa|