Protein Bar Market

Protein Bar Market Size, Share & Trends Analysis Report

Protein Bar Market Size, Share & Trends Analysis Report By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialist Retailers, Online Stores), Based On Region, And Segment Forecasts, 2022 - 2029

Report ID : BMRC 652
Number of pages : 300
Published Date : Nov 2022
Category : Food And Beverage
Delivery Timeline : 48 hrs

Protein Bar Market is valued at USD 4.86 Billion in 2021 and expected to reach USD 7.37 Billion by 2028 with the CAGR of 6.13% over the forecast period.

Protein Bar Market applies the most effective of each primary and secondary analysis to weighs upon the competitive landscape and also the outstanding market players expected to dominate Protein Bar Market place for the forecast 2022– 2029.


Firms specializing in low protein bars might do well to aim North America as users in this area appear to have a solid desire for protein bar. This will significantly boost the protein bar market growth.

Protein bars are handy on-the-go snacks that offer protein together with different nutrients. Proteins, in the human body, perform many functions comprising tissue and cell repair, maintaining fluid balance, the making of enzymes and hormones, and offering energy. The protein bars’ isolated proteins are sourced from meat, soy, and nuts, amongst others. Protein bars are eaten as snacks, meal replacers, or for workout support relying on the requirement. They are accessible in several flavors such as peanut butter, chocolate, fudge brownie, caramel almond, and lemon meringue.

The snack bars category is predicted to be the biggest, clocking a considerable CAGR by the end of 2029. User preference for on-the-go healthy snacks is powering the development of the segment. In addition to this, protein snack bars are accessible in different flavors such as strawberry, chocolate, peanut butter, and cookies and cream, which is powering the development of the segment.  

Key Players-

  • General Mills Inc.
  • Mars Incorporated
  • Kellogg Company
  • Naturells India Pvt. Ltd
  • Natural Balance Foods Ltd
  • The Nature's Bounty Co
  • Atkins Nutritionals Inc.
  • The Simply Good Foods Company (Quest Nutrition LLC) LLC.
  • Abbott Laboratories Inc.
  • Caveman Foods LLC
  • Mondelēz International Inc. (Clif Bar & Company)
  • Glanbia
  • GNC Holding
  • Amway Corporation
  • Post Holding Inc.
  • The Bountiful Company
  • Vitaco Health Group Limited.
  • GlaxoSmithKline Plc.
  • The WhiteWave Foods Co.
  • NuGo Nutrition and Orgain
  • others


By Distribution Channel: 

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Specialist Retailers
  • Online Stores
  • Other

By Regional & Country Level-

  • North America

    • U.S.
    • Canada
  • Europe

    • Germany
    • France
    • U.K.
    • Italy
    • Spain
    • Sweden
    • Netherland
    • Turkey
    • Switzerland
    • Belgium
    • Rest of Europe
  • Asia-Pacific

    • South Korea
    • Japan
    • China
    • India
    • Australia
    • Philippines
    • Singapore
    • Malaysia
    • Thailand
    • Indonesia
    • Rest Of APAC
  • Latin America

    • Mexico
    • Colombia
    • Brazil
    • Argentina
    • Peru
    • Rest of South America
  • Middle East and Africa

    • Saudi Arabia
    • UAE
    • Egypt
    • South Africa
    • Rest Of MEA

Solid Desire For Protein Bar By Users To Power Growth In The Market

High protein bars have a income share more than 40% in the protein bar market by product section and are predicted to elevate the protein bar market growth over the coming period. The high protein bar section is making it imperative for protein bar makers to alter their product mix for that reason. The low protein section is the next most popular with an income share just more than 33% in the protein bar market. Firms specializing in low protein bars might do well to aim North America as users in this area appear to have a solid desire for this protein bar section.

The specialty stores and modern trade section have an income share more than 50% of the protein bar market and protein bar firms are suggested to take this into consideration while planning their distribution tactics. The modern trade section is predicted to clock a solid CAGR in the forecast period. The modern trade section is specially well-designed in Europe and North America and these areas are unlikely to cede their dominant positions to Asia Pacific anytime soon. Specialty stores have the max potential in the Asia Pacific area as the CAGR is expected to be the most in this regi

North America Added Up For The Biggest Market Share And Is Expected To Show A Considerable Growth During The Coming Period

By region, the global protein bars market has been divided into Asia-Pacific, Europe, North America, and the rest of the world (RoW). North America added up for the biggest market share and the regional market is expected to show a considerable growth during the coming period. The US is one of the top markets in the area, adding up for the biggest projected market share during the coming period. There is an increasing requirement for high-protein-supported snacks amongst health-conscious users owing to a focus on strong eating behavior which is powering the development of the US protein bars market.

The UK added up for the biggest share of the European market. Increasing health awareness is powering market players to aim on R&D to roll out healthy meal substitute bars with high content of protein in the European market. On the other hand, the market in Asia Pacific is expected to show the utmost CAGR during the coming period with India being the quickest-developing country-level area.

Report Analysis Details
Historical data 2016 - 2021
Forecast Period 2021 - 2028
Market Size in 2021: USD 4.86 Billion 
Base year considered 2021
Forecast Period CAGR %:


Market Size Expected in 2028: USD 7.37 Billion 
Tables, Charts & Figures: 175
Pages 300
Protein Bar Companies General Mills Inc., Mars Incorporated, Kellogg Company, Naturells India Pvt. Ltd, Natural Balance Foods Ltd, The Nature's Bounty Co, Atkins Nutritionals, Inc., The Simply Good Foods Company (Quest Nutrition LLC), LLC., Abbott Laboratories Inc., Caveman Foods LLC, Mondelēz International, Inc. (Clif Bar & Company), Glanbia, GNC Holding, Amway Corporation, Post Holding Inc., The Bountiful Company, Vitaco Health Group Limited., GlaxoSmithKline Plc., The WhiteWave Foods Co., NuGo Nutrition and Orgain, and others.
Segments Covered By Distribution channel
Regional Analysis North America, U.S., Mexico, Canada, Europe, UK, France, Germany, Italy, Asia Pacific, China, Japan, India, Southeast Asia, South America, Brazil, Argentina, Columbia, The Middle East and Africa, GCC, Africa, Rest of the Middle East and Africa