The North America Kombucha Market in terms of revenue was worth USD 767.53 Million in 2021 and is expected to reach USD 2104.61 Million in 2028, growing at a CAGR of 15.50% from 2021 to 2027. The North American Kombucha Market is expected to grow at a substantial growth rate due to several driving factors.
Growing consumer awareness, evolving patterns of food consumption, increasing importance of kombucha in health improvement are the key factors expected to drive the global market demand for kombucha.
Best North America Kombucha Market Player Analysis
The study provides a crucial view of the North America Kombucha Market by segmenting the market based on type, flavor and country. Based upon the type, North America Kombucha Market is segmented into bacteria, yeast, mold, and other. Based upon flavor, the North America Kombucha Market is classified into herbs & spices, citrus, berries, apple, coconut & mangoes, and others. On the basis of country level, North America Kombucha Market is sub divided into U.S., and Canada.
Scope of Kombucha Market in North America
Kombucha is a type of beverage made with fermented black or green tea. It is generally, consumed as a health drink. Although it is available commercially, it can be brewed at home also. A variety of microorganisms are involved in the fermentation process that enhances the health benefits of the resulting probiotic drink. Although there is no certain origin of kombucha, it is believed to invented in China. Currently, the drink is broadly brewed in Korea, rural Russia, and Japan. It is believed to be effective in the cure of certain health conditions such as arthritis, cancer, hair loss, inflammation, hangovers, and hypertension. Several lactic and acetic acid bacteria along with yeast are identified to play an important role in the brewing process of green tea leaves.
Kombucha is a delicately effervescent, sweetened black, fermented, or green tea drink frequently used for its claimed health advantages. Sometimes the drink is called kombucha tea to differentiate it from the culture of yeast and bacteria. Juice, spices, fruit, or other additives are often combined to improve the taste of the beverage. Various health advantages have been argued to compare with drinking kombucha. Kombucha is generally accessible in two types, the original raw flavor, and the infused flavor. In addition to the initial raw form, several brewers recommend a range of flavors.
Kombucha also facilitates the fight against arthritis, cancer, and other degenerative diseases. It can purify the body, improve energy levels, improve metabolism, restore connective tissue, and lessen headaches. It is abundant in bacterial acids and enzymes manufactured by the human body and utilizes them to detoxify the system, thus reducing the pancreatic load and reducing the burden on the liver. Kombucha is a prospective source of probiotics that contains antioxidants and offer the benefits of green tea. Kombucha can kill bacteria and help to manage type 2 diabetes. Kombucha was invented in Northeast China over 220 B.C. and was primarily prized for its medicinal properties.
Several factors are expected to drive the growth of Kombucha market across North America such as rising demand for probiotic products, growing health awareness among individuals, changing lifestyles, high prevalence of chronic diseases, and many more. Ever-increasing inclination towards innovative non-alcoholic drinks is one of the substantial factors propelling the kombucha market in North America during the forecast period. The predilection towards non-alcoholic drinks is gradually increasing among the people in North America.
For instance; according to the World Health Organization, approximately 3 million deaths arise each year, as an outcome of injurious alcohol consumption, demonstrating 5.3% of all deaths, which has moved consumer preferences concerning fermented tea and other low or non-alcoholic drinks all around the world. To avoid the various health-related diseases and disorders, alcohol-containing products are escaping all over the region. This aspect is leading to increase the preference towards non-alcoholic products among the customers in North America. Consequently, the rising inclination towards innovative non-alcoholic drinks is also fueling the growth of the kombucha market in North America.
In addition, growing availability of various options with many flavors is another factor likely to enhance the growth of the kombucha market in this region. These days consumers are becoming bold and are not abstaining from testing with new pioneering flavors. This has bumped companies to integrate different flavors and components to draw consumer awareness towards their products. Some of the new attractive flavors available in the market are blueberry, guava, hibiscus lime, lavender, and much more. Numerous spices, herbs, fruits, and juices are used for flavoring kombucha.
For instance, Kombrewcha launched two new flavors consisting of blood orange and mango pineapple in July 2020, in the U.S. Attached with this, the availability of the drink in cans and bottles, due to the growing mainstream trends of on-the-go accessibility, lures the consumers into buying them. Therefore, increasing number of product offerings is also projected to boost the kombucha market over the forecast period in North America.
However, storage problems and adverse effects caused by the consumption of contaminated kombucha may hinder the market growth. In spite of that, cultivating tendency of consumers towards new and innovative beverages is estimated to create lucrative opportunities for the North American kombucha market in the future.
The rapid expansion of the functional beverage industry, an increasing number of new investors, and strong research & development activities by existing industry players are the key factors anticipated to drive the global demand for kombucha tea.
The global kombucha market comprises numerous local and international manufacturers. Since the consumers have become more aware of the health benefits associated with the consumption of kombucha tea, many prominent stakeholders are looking to invest in the sector especially, across untapped and emerging markets. Changing consumer behavior, the influence of western culture on food consumption and availability of international brands are anticipated to boost future growth opportunities across the untapped market. However, certain policies and regulations regarding the manufacturing, processing, packaging, and distribution are anticipated to pose challenges for industry growth.
Flavored kombucha and online product distribution are popular industry trends worldwide. Moreover, the strategic collaboration of multinational beverage companies with local or new kombucha players is expected to boost future market growth.
A wide variety of fruits, spice, herbs, flowers, vegetables, and algae are used as a flavoring agent in kombucha tea. Some of the common fruit flavors include apple, lemon, grape, blueberry, raspberry, strawberry, peach, lime, mango, orange, cherry, pineapple, passionfruit, pomegranate, dragon fruit, watermelon, kiwi, and coconut. Jasmin, Hops, Hibiscus, and rose are the common flowers used to add unique flavor to kombucha drink. Large-scale commercialization, availability of standard procedures, and advancement in the traditional fermentation process are expected to drive future growth in the kombucha industry. Online distribution and digital marketing are other important factors anticipated to contribute to the elevated sales of kombucha tea.
The Type segment of the North America Kombucha Market is dominated by Non-Alcoholic drive with the largest market share of 96.77% in 2020. The Packaging segment of the North America Kombucha Market is dominated by Glass Bottle drive with the largest market share of 92.77% in 2020. The sales channel segment of the North America Kombucha Market is dominated by offline drive with the largest market share of XX% in 2020.
North America Kombucha Market: By Type
North America Kombucha Market: By Packaging
North America Kombucha Market: By Sales Channel
By Regional Analysis:
Middle East and Africa
2015 - 2020
2021 - 2027
Market Size in 2020:
USD 767.53 Million
Base year considered
Forecast Period CAGR %:
Market Size Expected in 2027:
USD 2104.61 Million
Tables, Charts & Figures:
Buchi Kombucha, GT's Kombucha, The Humm Kombucha Llc, Kombucha Wonder Drink, Kosmic Kombucha, New Age Beverages Corporation, BETTER BOOCH ,Nesalla Kombucha, PepsiCo Inc., Revive Kombucha, Health-Ade Kombucha, Brew Dr. Kombucha, Others,
By Type, By Packaging, By Sales Channel
North America, U.S., Mexico, Canada, Europe, UK, France, Germany, Italy, Asia Pacific, China, Japan, India, Southeast Asia, South America, Brazil, Argentina, Columbia, The Middle East and Africa, GCC, Africa, Rest of the Middle East and Africa
Market Trends of North America Kombucha Market
Kombucha is a fermented tea beverage. It is made by adding a symbiotic culture of bacteria and yeast (SCOBY) to a solution of tea and sugar. It is one of the most popular beverages and fastest growing in the functional beverages industry. It contain full of healthy components like B vitamins, organic acids, antioxidants and trace amounts of alcohol. The kombucha drinks are promoted as strengthening the immune system, improving digestion and diabetes, reducing blood pressure and being detoxifying. Also, kombucha is used to help in rheumatism, gout, hemorrhoids, nervousness and liver function and fights cancer. The majority of kombucha are offered in the market are under 0.5% ABV and are non-alcoholic. Some brands of kombucha are classified as alcohol, when they contain 0.5% or more alcohol by volume. Today, there are high number of kombucha companies producing commercialized kombucha.
These products are distributed through the retail distribution and to the restaurants or kombucha taproom. The taste of kombucha changes from sweet to fruity, sour, and slightly sparkling to a mild vinegar-like taste as the fermentation development. Moreover, increasing demand of the kombucha products due their greater nutritional properties, growing chronic diseases, rising consumer demand regarding healthy drinks and increasing affordability of the kombucha products in developing countries like USA, Canada are some of the major factors driving the growth of kombucha market in the North America.
Major trends in the North America Kombucha Market on the basis of flavors available commercially are as follows:
Fruits: Fruits kombucha is the most popular in the region. It is refreshing, juicy, delicious and healthy. It is high in fiber and great source of vitamins A, C, B (B6) and E. Also, fruits kombucha is a great source of folates, iron, calcium and zinc. In kombucha market, there is various types of fruits kombucha available including apple, orange, grape, passionfruit, peach, blackcurrant, grapefruit, Asian pear, blood orange, coconut, cucumber, citrus, elderberry, guava, watermelon, aronia, lemon, blueberry, raspberry, strawberry, lime, mango, cherry, pineapple, pomegranate, cranberry, dragon fruit, tangerine, yumberry, bilberry, green apple, habanero pepper, hawthorn berry, honeysuckle, juniper, kiwi and more. Some of the popular natural channel Kombucha in this region are mixed fruit and pineapple. The fruits are full of antioxidants, containing phytochemicals such as phenolic acids, mangiferin, carotenoids, and Gallo tannins, good for anti-inflammation, anti-diabetic, anti-obesity, and anti-cancer. Antioxidants are well known for the many incredible benefits to the human body. Many companies launched fruits line kombucha in the market. For example; in 2020, US beverage brand Rowdy Mermaid launched a new watermelon bloom kombucha flavour that features the soursop fruit. In 2019, Health-Ade Kombucha launched a new great tasting Tropical Punch flavor addition to its growing portfolio. It is the first Tropical Punch kombucha available on the market.
Herb: It is one of the best flavours in kombucha market in this region. There are number of kombucha products available in the market in the herb category like mint, basil, lavender, sage, peppermint, rosemary, spearmint, echinacea, guayusa, holy basil (tulsi), lemongrass, red clover and rhodiola. For example, lavender kombucha achieve an all-around healthful medicine. Lavender kombucha has great health benefits, such as calming headaches and relieving indigestion, eliciting relaxation and helping ease insomnia. It works as probiotics that help keep digestive system functioning properly, and promote a healthy immune system.
Spice : It is one best kombucha components that helps to create balance, as it works wonders for overall health helps in digestion, rids consumer’s body of toxins, and boosts energy. It also boosts immune system, helps in lose weight, wards off high blood pressure and heart disease, and prevents many diseases. There are number of spice kombucha products available in the market like ginger, turmeric, black pepper, nutmeg, spice, Szechuan pepper, vanilla, cayenne pepper, cinnamon, clove. For example, ginger kombucha is very beneficial in metabolic issues and even diabetes. It can help to boost energy level, detox the liver, achieve digestive balance, and possibly help maintain a healthy weight. It is also recommended in multiple types of pain, including: onset muscle soreness, menstruation cramps, chronic pain in arthritic conditions and pain in recovery from surgery. Ginger kombucha is also much safer than ibuprofen drug, especially for the elderly.
Vegetables: Vegetables kombucha is rich in probiotics, dietary fibers, antioxidants, potassium, vitamin K, vitamin A, C, B vitamins. It is made from fermented vegetables. Because, fermented foods are rich in probiotic bacteria so by consuming fermented foods, consumers are adding beneficial bacteria and enzymes to overall intestinal flora, increasing the health of gut microbiome and digestive system and enhancing the immune system. There are number of kombucha available in the market in the vegetables collection like burdock, chicory, jalapeno, carrot, rhubarb, beet, kale, maca root, spinach. For example, Carrot Kombucha is super fizzy and loaded with antioxidants and lots of vitamin A.
Flower: It is one of the major types of kombucha which is used as full of gut-healthy probiotics. The effective ingredients of the flowers like hops, such as essential oils and polyphenols, are transferred to Kombucha drink. Due to their special bitter substances, kill bacteria and aid digestion. There are a number of kombucha available in the market in the flower category including hibiscus, hops, rose and jasmine. For example; Hops kombucha is used for anxiety, inability to sleep (insomnia) and other sleep disorders, tension, excitability, attention deficit-hyperactivity disorder (ADHD), nervousness, restlessness, and irritability.
Tea: Kombucha tea has the potential to eliminate free radicals that cause early aging and fight diseases. On a daily basis, drinking the kombucha tea helps to boost the immune system. Tea, especially green tea, is rich in a group of antioxidants called polyphenols. It is suggested that the fermentation time has an impact on the antioxidant. There are many types of tea kombucha presented like green tea, yerba mate and white tea. In comparison to white, yerba mate, green, black and rooibos tea, kombucha green tea contains more antioxidants and nutrients than others. .
Algae: Algae flavoured kombucha is a type of organic kombucha. It is protein-rich and aids in detoxification, immune health, and increased energy. It comes in two types’ spirulina and chlorella. Kombucha has a many health benefits. The reason for the popularity of algae kombucha is that it is healthy and organic.
Some of the trends in the North America Kombucha Market on the basis of new products are as follows:
Organic Kombucha: Organic Kombucha is a healthy solution which is made with black tea and organic brown sugar, into which is added SCOBY (symbiotic culture of bacteria and yeast). As the result, the result of which is a naturally aerated, low-calorie, probiotic drink that used to promotes gut health by introducing good bacteria into body. For example; in 2018, Evolution Fresh Launched Bottled Line of Organic Kombucha that expand its functional beverage portfolio across seven major U.S. cities. It is available in six flavors: Ginger Lemon Honeycrisp, Mango Pineapple, Ginger Greens, Spicy Greens, Pink Grapefruit, and Turmeric Pineapple Coconut. Also, in 2019, Equinox Organic Kombucha unveiled the first ever espresso kombucha in the market.
Growing Popularity of Kombucha in low ABV cocktails: Kombucha has low alcohol because it is made by fermentation. Kombucha tea has a small amount of alcohol in it. Generally, it contains 05% ABV because the yeast and bacteria help keep the alcohol levels low. Low alcohol drinks like cocktails typically refer to drinks with a lower ABV (alcohol strength by volume) of between 0.5% and 1.2%. Kombucha is more popular used in making of low ABV cocktails. Because, this types of low-alcohol drinks are not damaging to health when enjoyed in moderation. Kombucha has versatility that makes it a nice addition to the low ABV cocktails. Thus, growing consumer preferences towards low ABV (Alcohol by Volume) cocktails as it will always be less damaging to health than the full-ABV version. Also, low ABV is used to create progressive environment for Kombucha market.
Hard Kombucha: It is available in a wide range of flavors. In the market, fruit or herb kombucha is very much in demanding in the form of a hard kombucha. Hard kombucha is used as a popular substitute for beer. Because, it contain ABV levels ranging from 4% to 11%, it’s like beer in that way. In the kombucha market, some brands of hard kombucha are made with honey, while others use cane sugar. Hard Kombucha is more in trend due to increased-consumption over beer in the region. For example, many consumers are replacing their beer with hard kombucha for all of the probiotic and prebiotic wellness benefits, making it a better alcoholic beverage option. As a result, many restaurants, foodservice establishments and other businesses are offering it on tap. Also, the low amount of alcohol found in hard kombucha tea makes it an ideal replacement for low-alcohol drinks or soft drinks, such as beer. Some of the major popular hard Kombucha are:
Key Benefits of Global North America Kombucha Market Report
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