Healthy Snack Market

Healthy Snack Market Size, Share & Trends Analysis Report

Healthy Snack Market Size, Share & Trends Analysis Report By Product (Meat Snacks, Nuts, And Seeds Snacks, Dried Fruits, Trail Mix Snacks, Cereal And Granola Bars) By Distribution Channel (Supermarkets, Online Retail, Specialty Stores, Convenience Stores) Based On Region, And Segment Forecasts, 2022 - 2029

Report ID : BMRC 1930
Number of pages : 300
Published Date : Nov 2022
Category : Food And Beverage
Delivery Timeline : 48 hrs

Global Healthy Snack Market is valued at USD 24.51 Billion in 2021 and is expected to reach USD 34.95 Billion by 2028 with a CAGR of 5.2% over the forecast period.

Global Healthy Snack Market: Global Size, Trends, Competitive, Historical & Forecast Analysis, 2022-2029- Increasing consumers’ preference towards healthy eating habits, rising demand for healthy foods, and growing popularity of convenience foods are some of the major factors driving the growth of Global Healthy Snack Market.

Scope -

Healthy snacks refer to all those forms of snacks that are rich in vitamins, low in saturated fat, and low in sugar and sodium. These snacks, like any other form of snack, can be consumed between meals and are available in a variety of forms, including packaged snacks and other processed foods. A healthy snack is defined as a small meal eaten between full meals in a day. Healthy snacks are comprised of food products that offer better nutritional value than conventional snacks. The protein content is found to be more in the case of healthy snacks. It also contains essential vitamins and minerals that regular snacks fail to provide. These snacks have minimized adverse effects on human health compared to traditional snacks consumed. The calorie count of healthy snacks is much lower and contains less fat than a traditional snack. Healthy snacking increases nutrient intake and maintains energy levels, which helps the body recover from exercise and gives individuals with many healthy options.

The covid-19 pandemic has shown a impacted the growth of the global healthy snack market. As people have become more focused and concerned regarding eating healthy foods. Increased use of online channels to purchase large quantities of groceries and snack options in the lockdown caused by pandemic disease has also impacted the market positively. However, the disturbance in supply chain network has also affected the market growth up to some extent.

Key Players-

  • Kind LLC
  • select harvests
  • Hormel food corporation
  • Mondelez International
  • General Mills Inc.
  • Tyson food Inc.
  • The Kellogg Company
  • PepsiCo Inc.
  • Nestle S.A
  • BandG Food
  • Unilever Plc
  • Dole Packaged Foods LLC.
  • Del Monte Foods Inc.
  • B&G Foods
  • Monsoon Harvest
  • others


The global healthy snack market is segmented on the basis of the product, distribution channel, region & country level. On the basis of product, the global healthy snack market is segmented into meat snacks, nuts and seeds snacks, dried fruits, trail mix snacks, cereal and granola bars. By distribution channel, the global healthy snack market is segmented into supermarkets, online retail, specialty stores, and convenience stores.

By Product:

  • Meat snacks
  • Nuts and seeds snacks
  • Dried fruits
  • Trail mix snacks
  • Cereal and granola bars

By Distribution channel:

  • Supermarkets
  • Online retail
  • Specialty stores
  • Convenience stores

By Regional & Country Level-

  • North America

    • U.S.
    • Canada
  • Europe

    • Germany
    • France
    • U.K.
    • Italy
    • Spain
    • Sweden
    • Netherland
    • Turkey
    • Switzerland
    • Belgium
    • Rest of Europe
  • Asia-Pacific

    • South Korea
    • Japan
    • China
    • India
    • Australia
    • Philippines
    • Singapore
    • Malaysia
    • Thailand
    • Indonesia
    • Rest Of APAC
  • Latin America

    • Mexico
    • Colombia
    • Brazil
    • Argentina
    • Peru
    • Rest of South America
  • Middle East and Africa

    • Saudi Arabia
    • UAE
    • Egypt
    • South Africa
    • Rest Of MEA

Increasing Consumers’ Preference Towards Healthy Eating Habits, Rising Demand for Healthy Foods, and Growing Popularity of Convenience Foods are Driving the Market Growth

One of the key factors driving the growth of the healthy snack market is the increasing consumers’ preference towards healthy eating habits. Increasing concerns related to healthy snacks have led to an increase in demand for healthy snacks, leading consumers to become more inclined towards healthy eating habits. To attract customers, producers are launching various nutritious items such as gluten-free, roasted snacks, sugar-free, and whole-grain products. For example; on September 18th, 2019 Tyson food launched the new pact brand refrigerated snack. This could boost the market for healthy snacks in the near future.  

In addition, the rising demand for healthy foods is another factor supplementing the market growth. Increasing demand for healthy food among consumers to maintain overall health and reduce the risk of fortified health conditions of a particular lifestyle. Food products are enriched with functional ingredients such as proteins, micronutrients, organic, fibre, clean label products, and plant-based. For instance, on October 9th, 2019; Cision US Inc. launched new healthy popcorn called smart 50. The increasing promotion such as functional for weight management, and to reduce the risk of obesity, improvement of digestive health, diabetes, and cardiovascular diseases also drives the market growth of healthy snacks.

Moreover, the growing popularity of convenience foods and ready-to-eat foods, and on the go is another factor fostering the market growth. Consumers also consider snacks a part of a healthy diet. The convenient and portable packs that are credited to their controlling siblings add a little energy to a busy workday. The growing trend of healthy eating is leading to the foster the growth of snack industry. However, the high cost associated with healthy snack may hamper the growth of the healthy snack market. In spite of that, increasing number of product offerings may create an opportunity for further growth of the market.

North America is Expected to Dominate the Global Healthy Snack Market

North America is expected to dominate the global healthy snack market within the forecast period due to the high concern regarding health among consumers, and high preference for healthy substitutes, and presence of key players in this region. The first factor is the back of preference for the consumption of snacks as an alternative for regular meals to boost the healthy snack market. In addition, high preference for healthy substitutes is also rising the demand for products that are not just limited to their availability in different forms and flavors, but also are available with attractive packaging.

The Asia Pacific is the fastest market for healthy snack due to the technological expansion in food handling in the region and altering the food interest of consumers. For example; Dabur India’s leading Natural Health Care Company launched a range of healthy snacks under the Superfoods Seeds category it included ‘Real Health Chia Seeds’ and ‘Real Health Pumpkin Seeds’, marks Dabur’s and entered Healthy Snacking market.


General Mills Launched Good Measure Snacks for Consumers Watching Their Blood Sugar

On June 29th 2021; Low sugar snacks launched by General Mills with ingredients that don't cause a spike in blood sugar. It includes range of bars Blueberry & Almond, Peanut & Dark Chocolate and Almond & Dark Chocolate which available on Amazon and at Hy-Vee stores in Minnesota. The bars featured natural ingredients like nuts and seeds and have fewer than five net carbohydrates per serving. The consumers with diabetes can be benefits of this bar.

Kellogg’s Launched Brand-New Healthy Snack Bars created by Kids

On January 22nd, 2021; The cereal giant expanded its W.K Kellogg by Kids range with the brand-new bars which are made with tasty fruit and veg, making them a perfect snack to satisfy hunger for little ones. W.K Kellogg by Kids Bars come in two delicious flavours, Orange & Carrot and Strawberry, Raspberry & Beetroot. The tasty bars are made with wholegrain, contain no added sugar, no artificial colours or flavours and are a source of fibre. Each bar also contains less than 100 calories, continuing Kellogg’s ongoing commitment to providing families with healthier choices.

Swiggy Launched the Healthy Foods

On July 31st, 2020; Swiggy launched the healthy foods discovery interface on the app where select restaurants create menus and share detailed information with customers’ nutritional on macronutrients for dishes. Swiggy worked with nutritionists and top restaurants in the country to make this choice available to health-conscious customers. The company has created over 10,000 unique health foods from over 1000 restaurants. The health hub Launched in Bangalore, will expand to Mumbai, Hyderabad, and Delhi in the next few weeks.

Nestlé Launched YES! Plant Protein Bars Powered by Nuts and Peas

On June 27th 2020; Nestlé is launched a new range of its YES! snack bars, with each bar containing 10 grams of plant protein from a delicious natural combination of nuts and peas. Recent Nestlé research has shown that most people buying protein bars are now looking for more natural protein sources with no additives. Plant protein is one of the most preferred options to fuel an active lifestyle and get the most out of their busy day. The new YES! Bar packs in 10 grams of plant protein from peas and nuts and gives consumers power on the go. Like other YES! bars, the new protein bars are made of wholesome ingredients, are high in fiber, use no artificial colors or preservatives, are gluten free and suitable for vegetarians.

Report Analysis Details
Historical data 2016 - 2021
Forecast Period 2021 - 2028
Market Size in 2021: USD 24.51 Billion 
Base year considered 2021
Forecast Period CAGR %:


Market Size Expected in 2028: USD 34.95 Billion 
Tables, Charts & Figures: 175
Pages 300
Healthy Snacks Companies

Kind LLC, select harvests, Hormel food corporation, Mondelez International, General Mills Inc., Tyson food Inc., The Kellogg Company, PepsiCo Inc., Nestle S.A, BandG Food, Unilever Plc, Dole Packaged Foods, LLC., Del Monte Foods, Inc., B&G Foods, Monsoon Harvest and others.

Segments Covered By Product, By Distribution channel
Regional Analysis North America, U.S., Mexico, Canada, Europe, UK, France, Germany, Italy, Asia Pacific, China, Japan, India, Southeast Asia, South America, Brazil, Argentina, Columbia, The Middle East and Africa, GCC, Africa, Rest of the Middle East and Africa