The Global Hard Seltzer Market is valued at USD 7.38 Billion in 2021 and is expected to reach USD 49.39 Billion by 2028 with a CAGR of 31.2% over the forecast period.
Global Hard Seltzer Market Size, Trends, Competitive, Historical & Forecast Analysis, 2022-2028- Increased online sales of alcoholic beverages, the growing impact of rapid urbanization, western culture, and growing trend in alcohol consumption among the old and the younger generation are some of the major factors expected to accelerate the growth of the Global Hard Seltzer Market.
Hard seltzer is a widely held alcoholic drink that combines alcohol with flavored carbonated water compared to many other alcoholic drinks, hard seltzer is lower in alcohol content, calories, and sugar. Hard seltzer is an alcoholic seltzer, similarly known as spiked seltzer or hard sparkling water. Alcohol content of hard seltzer varies for different brands obtainable in the market. Alcohol can be manufactured through different processes such as cane sugar fermentation, and malted barley fermentation. Some collective flavors of hard seltzer include lemon, lime, orange, and grapefruit and many others.
Covid-19 has shown a slight impact on the growth of the global hard seltzer market. The outbreak of the Covid-19 pandemic has impacted the ingestion pattern of alcoholic beverages from high alcohol content to low alcohol content due to growing health consciousness among the consumers. The transaction of hard seltzer during the pandemic rose considerably through e-commerce channels due to stay-at-home orders around the world. Alcohol delivery apps such as Drizly and Minibar described a significant jump in orders in the course of the months of February and March of 2020, with the total prices per order more than 20% higher than usual.
The global hard seltzer market is segmented based on distribution channel, ABV content, packaging, and region & country level. On the basis of distribution channel, the global hard seltzer market is classified into off-trade & on- trade. Based on ABV Content, the market is classified into ABV less than 5% & ABV more than 5%. Based on packaging, the global hard seltzer market is classified into metal cans, glass bottles, and plastic bottles.
The regions covered in this global Hard Seltzer market report are Asia-Pacific, North America, Europe, and the Rest of the World. Based on a country level, the market of global Hard Seltzer is subdivided into the U.S., Mexico, Canada, U.K., France, Germany, Italy, China, Japan, India, Southeast Asia, Middle East Asia (UAE, Saudi Arabia, Egypt) GCC, Africa, etc.
Some of the key players for global hard seltzer are:
On October 12th, 2021; Topo Chico Hard Seltzer will make its Canadian debut in summer 2022, with Molson Coors Beverage Company handling production and distribution. Topo Chico Hard Seltzer blends sparkling water and natural flavors, and is inspired by Topo Chico sparkling mineral water’s 125-year heritage, cult-like following, and growing popularity as a craft cocktail mixer. Four flavor; tangy lemon-lime, exotic pineapple, strawberry guava, and tropical mango will be offered in variety packs and single-serve slim cans in select flavors.
On March 26th, 2021; Asahi Europe & International launched Viper Hard Seltzer onto the alcoholic beverage market. The new hard seltzer category, which was born only a few years ago, sets a completely new trend in the field of flavored alcoholic beverages.
On April 1st, 2021; Pure Piraña, HEINEKEN’S global hard seltzer brand, is getting ready to expand into Europe. Following the launch in Mexico and New Zealand last year, Pure Piraña is poised to dive into the European summer to meet consumer demand across the region. The hard seltzer will be available in Austria, Ireland, Netherlands, Portugal, and Spain, with other markets such as the UK joining the hard seltzer trend throughout the year and into 2022.
The vast application of hard seltzer has been seen in the increased online sales of alcoholic beverages, coffee and bar shops is one of the major factors driving the market growth. During the Covid-19 pandemic situation, sharp increase in alcohol e-commerce sales, which has caused many consumers to alter their buying habits and convert to online shopping in an effort to avoid exposure to the virus. According to a report from IWSR (International Wines and Spirits Record), online sales of alcohol in the U.S. are expected to grow by more than 80% in 2020 year. Meanwhile, across 10 core markets, Australia, Brazil, China, France, Germany, Italy, Japan, Spain, UK, and the U.S. alcohol e-commerce sales were expected to increase by 42%, to $24 billion, in 2020.
In addition, the growing impact of rapid urbanization, western culture, changing consumer preferences in developing regions are also fuelling the growth of the global hard seltzer market. For example; according to the government of India, ministry of housing and urban affairs (January 2021); among all the States and Union territories, the National Capital Territory of Delhi similarly the Union territory of Chandigarh are most urbanized with 97.5 percent and 97.25 percent urban population respectively, followed by Daman and Diu (75.2 percent) and Puducherry (68.3 percent). Amongst States, Goa is nowadays the most urbanized State with 62.2 percent urban population, a significant increase since 2001 when urban population of Goa was 49.8%. Furthermore, according to the article in 2021, Maharashtra (50.45%), Gujarat (44.45%), Tamil Nadu (42.54%), Karnataka (41.12%) and Andhra Pradesh (39.13%) are the furthermost urbanized states in the country in that direction. Due to the increasing popularity of alcoholic drinks among millennials and the young generation, the global hard seltzer market witness increased preference for flavoured alcoholic drinks by customers. The expansion of new innovative flavours, combining sugar, tart, and fruity flavour, and fresh ingredients along with the introduction of new fermenting processes by different companies are main factors responsible for the growth of the global hard seltzer market.
Furthermore, growing trend of alcohol consumption among the old and the younger generation due to changes in consumer choices and the influence of peers among consumers. For example; According to National Family Health Survey-4 (NFHS-4), In India, alcohol consumption is extensive across all the states and the union territories (UT), and an estimated 160 million consume alcohol as well as 29.2 men and 1.2% of women consume alcohol in India. There has been a significant rise in sales and demand for low alcohol beverages because hard seltzer drinks are available with better taste and wider choices for health-aware consumers that drive the growth for the global hard seltzer market.
However, the stringent government rules on waste management and the use of water resources companies are suffering losses that may hamper the growth of the market. Despite that, an increasing number of offering with a wide range of hard seltzer flavors such as citrus and other fruity flavors are gaining prompt traction among consumers. The increasing adoption of new flavors among consumers is likely to provide opportunities to the players operating in this market.
Geographically, North America is expected to account for the leading share of the global hard seltzer market. The region has perceived high demand for hard seltzer, especially from young consumers. In addition, key manufacturers are supporting their products in innovative ways in this region. The Asia Pacific region is expected to show the fastest growth in the global hard seltzer market within the forecast period. Hard seltzer is more popular in China. For instance; in June 2021, Coca-Cola China launched its first alcoholic beverage Topo Chico Hard Seltzer. Topo Chico Hard Seltzer product is obtainable in three flavors that are tangy lemon-lime, strawberry guava, and pineapple twist.
|Historical data||2015 - 2020|
|Forecast Period||2021 - 2028|
|Market Size in 2021:||USD 7.38 Billion|
|Base year considered||2020|
|Forecast Period CAGR %:||
|Market Size Expected in 2028:||USD 49.39 Billion|
|Tables, Charts & Figures:||175|
|Hard Seltzer Manufacturers||Anheuser-Busch InBev, Barefoot Cellars, Blue Marble Cocktails Inc., Ficks & Co, Future Proof Brands LLC, Hard Seltzer Beverage Company LLC, Lift Bridge Brewing Co., Oskar Blues Brewery, White Claw Hard Seltzer, others|
|Segments Covered||By Distribution Channel, By ABV Content, By Packaging|
|Regional Analysis||North America, U.S., Mexico, Canada, Europe, UK, France, Germany, Italy, Asia Pacific, China, Japan, India, Southeast Asia, South America, Brazil, Argentina, Columbia, The Middle East and Africa, GCC, Africa, Rest of the Middle East and Africa|
Middle East and Africa
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