Ginger Beer Market: Global Size, Trends, Competitive, Historical & Forecast Analysis, 2021-2027. Increasing demand for low calories beverages across the globe coupled with rapid urbanization, rising disposable income and people are more inclined towards healthy and flavoured drinks as well as growing awareness about health benefits of ginger beer owing to its less sweet character are some important factors driving the growth of ginger beer market.
Ginger beer is carbonated, non-alcoholic drink made from sugar, ginger, water and starter culture by fermentation process. Different flavors are added into ginger beer such as lemon, lime, cinnamon and others to enhance taste of beer. There are two form of ginger bale available in the market such as golden ginger ale and dry ginger ale. Golden ginger ale is darker in color and has an intense flavor of ginger, while the dry ginger ale has a pale color and has a much milder ginger flavor. Dry ginger ale is used as a mixer with alcoholic and non-alcoholic beverages and also enjoyed as a soft drink. Sometimes, ginger ale is also mixed with mint flavor in order to get the extra taste of drink as a whole. Ginger ale has anti-inflammatory, anti-bacterial properties. Ginger ale is considered as a good flavor carrier due to its light taste. Benefits of ginger beer it help relieve gastrointestinal (GI) irritation, stimulate saliva and bile production, and suppress gastric contractions as well as improve digestion. It helps to reduce nausea and help fight the flu and common cold.Ginger beer market is segmented into type, distribution channel, region and country. On the basis of type, ginger beer market is segmented into golden and dry. On the basis of distribution channel, ginger beer market is segmented into supermarket, convenience store, online retailer and others.
The regions covered in global ginger beer market report are North America, Europe, Asia-Pacific and Rest of the World. On the basis of country level, Global ginger beer market sub divided in U.S., Mexico, Canada, U.K., France, Germany, Italy, China, Japan, India, South East Asia, GCC, Africa, etc.
Reeds Inc. has launched natural ginger ale.
News: 16 April 2020- Reeds Inc. US based brand has launched natural ginger ale made with fresh ginger. Reed’s real ginger is available in the two verities original and zero sugar original. Original ginger ale is made with non GMO, natural, organic ginger with no added artificial flavor, color and preservatives.
Ginger Beer Market Dynamics-
The key factor for the growth of ginger beer market is increasing adoption of carbonated and non-alcoholic beverages across the globe. Furthermore, increasing innovative products with different flavors such as mint, cinnamon and others by manufacturer is driving the growth of ginger beer market. In addition, growing awareness about health benefits of ginger ale such as it helps to improve digestion, helps to reduce nausea this drives ginger beer market. Additionally, increasing demand for low calorie beverages coupled with consumers are more inclined towards healthy lifestyle is driving the growth of ginger beer market. Further, rising disposable income of the people leads to increase in spending on healthy diet beverages in worldwide. However, the factors which restrict the growth of ginger beer market is availability of alternative drinks in the market. Moreover, introduction of new flavor will create huge opportunity in ginger beer market.
Ginger Beer Market Regional Analysis-
North America is expected to dominate the growth of ginger beer market is increasing prevalence of obesity in this region. Furthermore, increasing demand for low calorie beverages owing to health consciousness among the consumers is driving the growth of ginger beer market in this region.
Asia-Pacific is projected to grow at faster pace due to increasing awareness about health benefits of ginger ale such as it helps to improve digestion, helps to reduce nausea this drives ginger beer market. Furthermore, rising population coupled with increasing purchasing power of the people owing to rising disposable income of the people in this region is driving the growth of ginger beer market in this region.
Europe is anticipated to grow due to increasing availability of innovative products and different flavors of ginger ale. In addition, increasing adoption of healthy lifestyle among the people in this region is driving the growth of ginger beer market in this region.
Key Benefits for Ginger Beer Market Reports –
By Type -
By Distribution Channel -
By Regional & Country Analysis
Middle East and Africa