Global Fruit Beer Market: Global Size, Trends, Competitive, Historical & Forecast Analysis: Growing preference for low alcohol drinks and increasing number of product offering like low or no alcoholic beverages are the significant factors which are driving the growth of the Global Fruit Beer Market.
Global Fruit Beer Market is valued at USD 271.8 Million in 2020 and expected to reach USD 372.3 Million by 2027 with a CAGR of 4.6% over the forecast period.
Fruit beer is beer manufactured by fermentation of fruits including strawberries, plums, raspberries and cherries as these fruits has malt aroma. In Fruit beer, fruits are used as flavoring agent or adjunct in addition to other ingredients like hops and malt. The aroma of fruit beer depends on type of fruit used during manufacturing of beer. Fruit beer is beneficial for health as it is rich in vitamin E, vitamin B, soluble dietary fibers, folic acid, and other minerals. These nutrients present in fruit beer help to reduce risks of heart attacks. Hence it is used as health drink as well as fun drink. Fruit beer reduces stress by relaxing the mind and body. It helps to rejuvenate the body and also rehydrate the body. Fruit beer is refreshing beverage and it boosts the energy. It gives thrust quenching effect. As fat content in fruit beer is lower and high content of antioxidants, vitamin B6, it helps to maintain cholesterol level in body. Also, it helps to prevent formation of blood clots in blood vessels and protect the heart. Fruit beer was first made in Zenne valley of Belgium.
The COVID-19 outbreak has witnessed a negative impact on the growth of global fruit beer market due to the lockdown conditions the production was hampered. The prices were become also high which are associated with disrupted supply chain, which increased the both raw material cost and also end product cost.
The fruit beer market report is divided into flavors, distribution channels and region & countries. On the basis of flavors, the global fruit beer market is divided into peach, raspberry, blueberry, strawberry, cherry, apricot, apple and others. Based on distribution channel, the global fruit beer market is segmented into store based and non store based. Store based segment is further divided into supermarket, departmental store, Bars & restaurants, while non store based includes e-commerce website.
By Form or Flavor:
By Distribution Channels:
The regions covered in this fruit beer market report are North America, Europe, Asia-Pacific, and Rest of the World. On the basis of country level, the market of fruit beer is sub divided into U.S., Mexico, Canada, U.K., France, Germany, Italy, China, Japan, India, South East Asia, Middle East Asia (UAE, Saudi Arabia, Egypt) GCC, Africa, etc.
Some of the key players for global fruit beer market are Anchor Brewing, Boston Beer Company, Allagash Brewing Company, Golden Road, Anheuser-Busch InBev, Heineken N. V., Jester King, Lindemans Brewery, New Belgium Brewing Company, Magic Hat Brewing Company, New glarus Brewing Company, Joseph James Brewing Company, All Saints Brewing Company, Lost Coast Brewery, Shipyard Brewing Company and others.
News: AB InBev Launched Hoegaarden Peach in Thailand
On April 1st, 2021; Global brewer AB InBev has launched a new Horgaarden peach variant of their popular wheat beer. AB InBev identified peach as premium fruit flavor and proceeded to develop flavored variant on the increasing demand and trend of fruit beers in Southeast Asian Kingdom. To create new variant AB InBev added Juice from European Baby Gold and Catherine peaches to the original Hoegaarden recipe. It has only 3% ABV (alcohol by volume). It is intended to be easy to drink and light drink in summer. Initially this fruit beer will available for three month and only in Thailand.
Growing preference for low alcohol drinks is one of the major factors driving growth of global fruit beer market. For instance; according to Social Market Foundation (SMF) 2020, the UK market for low alcohol beers has doubled in four years, with sales of £63m estimated for 2020. As peoples are being more health conscious and also avoiding the drinks having more alcohol content. More consumption of alcoholic drinks with high alcohol percentage is harmful for the health like liver diseases and other chronic diseases. Thus, the growing preference for low alcohol drinks is fueling the growth fruit beer market. In addition, rising number of innovation and research activities in this field and increasing number of produc6t offerings in the market are also supplementing the growth of the global fruit beer market. Many players are launching innovative products in low or no alcoholic beverages. For example; Heinken’s Desperados launched alcohol free innovation which has lemon zest flavor in 2021, also Heinken’s launched alcohol free beer in US in 2019. UK brewer Bristol Beer factory has launched its first alcohol free beer with apple and stone fruit flavor in 2021. AB InBev launched non alcoholic beer in India in 2019.
However, higher cost of these fruit beers and availability of other low cost products may act as a restraint for the market growth. In spite of that, rising sale of fruit beer by online retailing may create more growth opportunities for further growth of market.
Europe is expected to dominate the global fruit beer market over the forecast period due to the increasing consumption and production of fruit beer in this region. The production of fruit beer is increasing due to the growing demand of low alcoholic beers. Asia Pacific is expected to witness a faster growth in the global fruit beer market due to the rising beer consumption among the population. For instance; according to Journal of Food and Nutrition Research 2018, the consumption of beer in China is 489.9 million hectoliters and is the largest beer consuming country in the world. Changes in lifestyle also increases the consumption rate of the beer in Asia Pacific region.
|Historical data||2015 - 2020|
|Forecast Period||2021 - 2027|
|Market Size in 2020:||USD 271.8 Million|
|Base year considered||2020|
|Forecast Period CAGR %:||
|Market Size Expected in 2027:||USD 372.3 Million|
|Tables, Charts & Figures:||175|
|Key Players/Companies||Anchor Brewing, Boston Beer Company, Allagash Brewing Company, Golden Road, Anheuser-Busch InBev, Heineken N. V., Jester King, Lindemans Brewery, New Belgium Brewing Company, Magic Hat Brewing Company, New glarus Brewing Company, Joseph James Brewing Company, All Saints Brewing Company, Lost Coast Brewery, Shipyard Brewing Company and others|
|Segments Covered||By Form or Flavor, By Distribution Channels|
|Regional Analysis||North America, U.S., Mexico, Canada, Europe, UK, France, Germany, Italy, Asia Pacific, China, Japan, India, Southeast Asia, South America, Brazil, Argentina, Columbia, The Middle East and Africa, GCC, Africa, Rest of the Middle East and Africa|
Middle East and Africa
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