Frozen Soft Fruit Market

Global Frozen Soft Fruit Market: Global Size, Trends, Competitive, and Historical & Forecast Analysis, 2024-2030: The market is anticipated to intensifying demand of frozen fruit due to longer shelf life & health benefits, improve insulin response in the body, population growth & intensifying demand from the food service and hospitality sectors, escalating consumer demand in developing countries due to modernization.

Global Frozen Soft Fruit Market is valued at USD xx Billion in 2024 and it is expected to generate absolute dollar opportunity of USD xx Billion by 2030.

Scope of Global Frozen Soft Fruit Market

Frozen fruit is defined as fruit that has undergone rapid freezing and is kept frozen until used. Fruits that will be frozen are frequently chosen when they are at their ripest and most delicious stages. Fresh fruits begin to dry up shortly after being picked, which increases the likelihood of their decaying and reduces some of their nutritious content. To avoid this, they are frequently washed, blanched, frozen, and packaged. Due to their fast freezing, short time between picking and freezing, and maturity now of freezing, the fruits have the maximum amount of nutrients and the freshest flavor.

Both fresh and frozen foods have nutritional contents that are comparable to those of fresh fruits because freezing maintains nutritious elements like vitamins. Fruit that has passed the peak of freshness quickly degrades, but fruit that has been frozen keeps its nutritious worth for a much longer time. Additionally, most fresh fruits are consumed before they are fully developed. This will stop them from maturing too quickly and harming themselves during shipment. Unripe fruit is carried so that businesses can keep them in stock for a longer period while they are available for sale to customers. Because fresh fruits have less time to produce a full assortment of vitamins, minerals, and natural sugars, a buyer may purchase a fruit that is not quite at its ideal maturity.

COVID-19 Impact on the Frozen Soft Fruit Market

The pandemic fuels the already booming frozen Soft Fruit market.

All food categories have been affected by COVID-19 since it first reared its ugly head, especially the frozen segment, which has grown significantly. For many months and years to come, frozen will continue to dominate the market as it draws in both new and repeat customers who rely on the diversity of frozen fruits to easily meet everyone's dietary requirements and tastes. Sales of frozen fruits are up 26%, which is a positive sign for the sector. The variety of fruits available in the frozen aisle make it simple to incorporate them into any meal situation, and frozen produce helps prevent food waste. As life returns to normal, many consumers have and will continue to revert to their previous shopping habits, but analysts think that part of that growth is permanent. 

The COVID-19 epidemic brought attention to how crucial frozen foods are to the supply chain. Sales last in 2020 grew by double digits, rising by 13.3% in units and 21% in US. The task of providing food for Americans while safeguarding its vital workforce was met by the whole food supply chain. Retail sales of frozen fruits are up 21.1% from pre-pandemic levels in 2019. This is still well above average. Dollar sales for frozen fruits and vegetables are up 26% from pre-pandemic 2019 levels. Volume sales are up 20% while unit sales are up 18.5%. Hence, COVID-19 positively affected the frozen soft fruit market.

Besides, the government has implemented the lockdown, which has affected the supply chain and international trade in several countries, thus restricting market growth.

Key Players of Global Frozen Soft Fruit Market Report-

Some of the prominent players in the frozen soft fruit market Foodguys, World Food S. de R.L., Pinnacle Foods Inc., Welch Foods, Ardo NV., SunOpta Inc., Kendall Frozen Fruits Inc., Uran Food Group Limited, Kerry Group Plc, Nestlé SA, Dirafrost, Paradise Fruits Solutions GmbH & Co. KG, AgroSprint Ltd., Ardo, Del Monte Foods, SunOpta Inc., Nature’s Touch Frozen Foods, Townsend Farms, Windmill Hill Fruits Ltd., Agrana Beteiligungs AG, Hortex Group, Naturipe farms and others.

What significant has happened recently in frozen soft fruit market

Tomra Food Launches Every Berry Counts Machines for Quality Monitoring and Sorting Systems in Fruit

On October 26, 2023, Tomra Food launched the "Every Berry Counts" machines designed for quality monitoring and sorting systems in fruit. These machines are specifically aimed at improving the sorting accuracy and efficiency of berries, ensuring higher-quality produce for consumers, and reducing waste in the food supply chain. Tomra Food's technology focuses on advanced sorting capabilities to enhance productivity and ensure that each berry meets stringent quality standards before reaching the market.

Market Analysis

Health Consciousness and Dietary Trends boosting market growth

A significant driving factor for the global frozen fruit market is the rising health consciousness and shifting dietary trends among consumers. As people become more aware of the benefits of a balanced diet rich in vitamins and antioxidants, the demand for convenient and nutritious food options has surged. Frozen fruits retain their nutritional value better than fresh produce over time due to the rapid freezing process that preserves essential vitamins and minerals. According to various health experts, frozen fruits are often as nutritious as their fresh counterparts, if not more, making them an appealing choice for health-conscious individuals. Moreover, the growing popularity of plant-based diets and the increasing trend of smoothie consumption have further bolstered the demand for frozen fruits. According to the Brandessence Survey report, the plant based food market has doubled from 2018 to 2021. For instance, in many urban households, incorporating frozen fruits into daily meals, such as breakfast smoothies and healthy snacks, has become a common practice, reflecting the broader trend towards healthier eating habits.

Convenience and extended shelf life boosting market growth

Another key driver of the global frozen fruit market is the convenience and extended shelf life offered by these products. Busy lifestyles and the growing number of working professionals have led to a higher demand for convenient food options that are easy to store and prepare. Frozen fruits provide a practical solution, allowing consumers to enjoy a variety of fruits year-round without worrying about spoilage. The extended shelf life of frozen fruits reduces food waste, as they can be stored for several months while maintaining their quality. Frozen fruits are good for about 6-9 months if kept constantly frozen. This aspect is particularly attractive in regions with limited access to fresh produce due to seasonal variations or logistical challenges. Additionally, the availability of pre-packaged, ready-to-use frozen fruit mixes simplifies meal preparation for consumers, saving them time and effort. One of the key trends in the market is the rising demand for organic frozen fruits and vegetables. For instance, according to the Brandessence survey report 66% of united states of American households purchase frozen fruits and vegetables regularly, reflecting a steady demand across the region. The convenience factor, combined with the assurance of year-round availability, makes frozen fruits a preferred choice for a growing segment of the population looking to balance healthy eating with a hectic lifestyle.

Price Sensitivity and Perception of Freshness

A significant restraining factor for the global frozen fruits market is price sensitivity and the perception of freshness among consumers. Despite the convenience and nutritional benefits of frozen fruits, many consumers still prefer fresh fruits due to a common belief that fresh produce is superior in taste and quality. This perception can be particularly strong in regions where fresh fruits are readily available and culturally preferred. Additionally, the cost of frozen fruits is often higher than fresh alternatives, primarily due to the processing, packaging, and storage involved in the freezing process. This price disparity can deter cost-conscious consumers, especially in developing economies where spending on non-essential food items is more restrained. Moreover, in markets where local, fresh produce is abundant and affordable, the higher price point of frozen fruits becomes a significant barrier to market penetration. Addressing these perceptions and price-related concerns is crucial for expanding the market reach of frozen fruits.

Geography Analysis-

Intensifying demand of frozen fruit due to longer shelf life & health benefitsin Europe

For frozen berry suppliers looking to export to Europe, food safety certification in conjunction with dependable and regular laboratory testing helps to develop a solid reputation. By using sustainable production techniques and putting social responsibility policies in place, emerging suppliers might get additional benefits which are helps to increase the demand of frozen soft fruit in the European countries due to their health benefits & longer shelf life. Imports of tropical frozen fruit by European countries have increased in volume by 5% on average per year over the period 2019-2023. Moreover, Serbia and Poland are the two current exporters of frozen berries that pose the most challenges. Since the bulk of frozen berries are consumed as ingredients, European buyers place a premium on qualities including a high Brix value, color intensity, and distinctive flavor.

Escalating Demand of Frozen Soft Fruit from the Food Service and Hospitality Sectors in North America

Frozen food demand is already on the rise today, and the industry's ability to grow will largely depend on food processors' capacity to create goods and process methods of greater quality. Only by concentrating on cutting-edge technologies and looking into poorly understood variables that affect the caliber of frozen food products can improvements be made. More knowledge on the relative cost and nutritional values of frozen meals, as well as advancements in novel and convenient food formats, helps to increase frozen soft fruit in the food service and hospitality sector. For instance, Coracai has supplied their products in North America such as blueberries, strawberries, and others that have been frozen at their peak ripeness which offer customers the genuine flavor of real blueberries, strawberries. Moreover, their blueberries were chosen and immediately frozen at the source using an ultra-fast method (IQF), which freezes each one separately to prevent clumping and preserve all the fruit's natural qualities. Hence, they are escalating demand of frozen soft fruit from the food service and hospitality sectors in North America.

What you can gain from frozen soft fruit Market Report–

• Provides an in-depth analysis of the dynamics of frozen soft fruit segments across various regions.

• Frozen soft fruit segment research report provides detailed information about Market Introduction, Market Summary, Global market Revenue (Revenue USD), Market Drivers, Market Restraints, Market Opportunities, Competitive Analysis, and Regional and Country Level.
• Frozen soft fruit segment Market report covers extensive analysis of emerging trends and the competitive landscape.
• The frozen soft fruit segment report helps to identify opportunities in the marketplace.

Global Frozen Soft Fruit Market Segmentation

By Product/ Soft Fruit Type:

• Blackberries
• Blueberries
• Gooseberries
• Grapes
• Loganberries
• Raspberries
• Strawberries
• Others

By Nature:

• Organic
• Convectional

By Packaging Materials:

• Plastic Bags
• Cardboard
• Shrink Film
• Stand-Up Pouches
• Others

By Technology:

• Individual Quickly Freezer (IQF) Technology
• Isochoric Freezing
• Osmotic Dehydration

By Distribution Channels:

• B2B
• B2C
• Offline
  • Hypermarket\Supermarket
  • Convenience Store
• Online
  • E-Commerce
  • Company’s Own Website

By Regional & Country Level:

• North America
  • S.
  • Canada
• Europe
  • K.
  • France
  • Germany
  • Italy
• Asia Pacific
  • China
  • Japan
  • India
  • Southeast Asia
• Latin America
  • Brazil
  • Mexico
• Middle East and Africa
  • GCC
  • Africa
  • Rest of Middle East and Africa