Global Canned Wine Market is valued at USD 231.09 Million in 2021 and expected to reach USD 492.01 Million by 2028 with a CAGR of 11.40% over the forecast period.
Brandessence Market Research has published a new report title, “Global Canned Wine Market: Global Size, Trends, Competitive, Historical & Forecast Analysis, 2022-2029” Popular sized cans sales is a key driving factor for the growth of Global Canned Wine Market.
Canned wine is a sustainable packaging for wine which are convenient, environmental friendly with small content. In early 2000s, Barokes with his mates was successful in designing the canned wine focusing on wine, can and its lining and the filling process. Features like lightweight container, non-breakable property and portability have attracted the large number of consumers. Due to Aluminium cans and inability of light to interfere with the wine, makes the drink more safe and fresh. One of the biggest advantages of Canned Wine is that they are 100% recyclable and biodegradable. Also less energy is required to chill the cans. Canned wine saw a significant growth over a past decade in Asian countries and since 2014 it has been accepted in other regions like USA, Australia, New Zealand, U.K and others. Major wine producers have now entered in canned wine category.
During the COVID-19 pandemic, the lockdown has weakened the economy and global wine consumption has been adversely affected by current pandemic situation. According to International Wines and Spirits Record (IWSR), there was a -9.5% in value decline in 2020 for wine market. It is also estimated that key trends like digitalization and ecommerce market will be a boon for alcohol industry, as consumers will prefer virtual buying. Changing drinking patterns for consumers will highly benefit the canned wine industry as people are shifting towards box or small packaging formats.
Global Canned Wine Market report is segmented on the basis of product type, end user and region & country level. Based on the types of wine it is segmented as White Wine, Red Wine, Rose Wine, Sweet or Dessert Wine and Sparkling Wine. Based upon user type it can be classified as households and foodservice.
The major factor driving the growth of Global Canned Wine Market is increasing demand for portable and less fragile wine contains along with environment friendly nature of can as they are recyclable. Additionally, high sales of popular sized cans around the globe along with increasing spending of adults on wine as compared to other alcoholic drinks is also expected to promote the market growth. According to the report “Growth of the wine-in-a-can market”, published in Texas Wine Marketing Research Institute, for single-serving cans consumers prefer 187ml and 250ml cans which are sold in multiples. The top leaders in canned wine industry stated that convenience, cost-effective, sustainability are main drivers in the expansion of this market. However, the aluminium lining & BPA content in canned products are reason for health hazards, acts as a restraining factor in the market. On the other hand, Online wine sales, virtual tastings and increasing participation in recreational activities are expected to create ample opportunities in the canned wine Market.
North America is expected to dominate the Global Canned Wine Market within the forecast period attributed to the increasing number of canned wine sales. In the USA, since 2014 over 300 canned wine products have been launched and their sales estimated at $93 million in 2019. As per the article published in North Bay Business journal in 2019, Williams Company surveyed around 1700 consumers in Pennsylvania on canned wine and did blind wine tasting with bottles and cans for same wines. They concluded with six driving factors for why consumers preferred canned wine: more occasions to enjoy, quality, convenience, sustainability, portion control and looks.
Europe is expected to follow North America in terms of market share owing to the stringent environmental policies which in turn created the demand for recyclable cans along with increased spending on wine as compared to other alcoholic drinks. As per the report published in Packaging Europe in April 2020 consumption of canned wine increased to 125% from August 2019. According to European Aluminium there is strong recycling rate about 74.5% in Europe, a great hotspot for packaging and recycling of canned products.
New Canned Wine Babe 100
February 10, 2021; Babe introduced new brand product: BABE 100. It’s refreshing and light like seltzer but is a wine with only 100 calories and sugar-free with 6.9% ABV (Alcohol by Volume). With other Babe’s product of Rose, Red and Grigio canned wine; BABE 100 joins the line up across the country. The babe 100 is available in Rose style on the shelves of the market.
New Federal Rule is expected to encourage the sales growth of Canned Wine
January 6, 2021; The Alcohol and Tobacco Tax and Trade Bureau on 29th December, 2020 acknowledged the regulation to allow wineries to use three new sizes for their canned wine products: 200ml cans, 250ml cans and 355ml cans. This rule will allow wineries to sell popular sized cans which leads to economic growth. This rule came after when bureau originally proposed to eliminate all containers for spirits and wine products.
|2016 - 2021
|2022 - 2029
|Market Size in 2021:
|USD 231.09 Million
|Base year considered
|Forecast Period CAGR %:
|Market Size Expected in 2028:
|USD 492.09 Million
|Tables, Charts & Figures:
Union Wine Company, Pampelonne Sparkling Wine Company, House Wine, Big Hammer Wines, Day Drinking Wine, McBride Sister, Kim Crawford Wines, Drink Babe, ManCan, Drink Bev, Presto Prosecco, E & J Gallo Winery, The Wine Group, Treasury Wine Estates, Castel Group, GRUPO PEÑAFLOR, others.
|By Product Type, By User Type
|North America, U.S., Mexico, Canada, Europe, UK, France, Germany, Italy, Asia Pacific, China, Japan, India, Southeast Asia, South America, Brazil, Argentina, Columbia, The Middle East and Africa, GCC, Africa, Rest of the Middle East and Africa
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