Global Baby Food Market is valued at USD 73.45 Billion in 2021 and is expected to reach USD 117.96 Billion by 2028 with a CAGR of 6.1% over the forecast period.
Global Baby Food Market: Global Size, Trends, Competitive, Historical & Forecast Analysis, 2022-2028- Increasing number of working women worldwide and growing urbanization & changing lifestyles are anticipated to drive the growth of the Global Baby Food Market.
Baby food includes any soft, easily swallowed food that is created particularly for infants between the ages of four to six months and two years, and is neither breast milk or baby formula. Chopping, washing, and grinding vegetables are the first steps in making these purees and concentrates (which heats up the puree.) Following that, stones, skins, and seeds are removed, but the fibre is also removed. Although this results in a smooth consistency, fibre pureeing and thermal processing are required for newborns. Purees are made by finely crushing fruit or vegetable particles and liquid into a pulp. Infant feeds were traditionally created by boiling entire fruits and vegetables for a long time and then pulping them in a paddle finisher. In many cultures, an infant's first bite of solid food is ceremonial and has religious significance. Annaprashan is a Hindu tradition in which an elder family member feeds the newborn a sweetened rice porridge that is generally sanctified. Across Asia, including the Bengal area, Vietnam, and Thailand, similar rites of passage are observed. Until the mid-nineteenth century, infant food was mostly cooked at home in the Western world. Martinus van der Hagen's NV Nutricia firm was the first to provide commercially prepared infant feeds in the Netherlands in 1901.
Baby food was designated as an essential product during the Covid-19 pandemic, and because primary retail distribution lines were allowed to remain open, stockpiling led to considerable increases in retail sales. Though the aforementioned pattern was found in both established and emerging nations, the latter saw slower growth due to supply chain disruption and consumers spending less during the economic downturn.
Global Baby Food market report is segmented on the basis of category, product type, distribution channel and region & country level. Based upon category, global baby food market is classified into organic and conventional. Based upon product type, the market is divided into dried baby food, milk formula, prepared baby food, and other baby food. Based upon distribution channel, global baby food market is divided into supermarkets, hypermarkets, small grocery retailers, health and beauty retailers and others.
Some of the key players for the global baby food market are
On October 12th, 2021; A new organic baby food brand launched, with a clear focus on promoting togetherness through food and diversity through flavour. Oliver’s Cupboard is a brand new, premium baby food brand that boasts global tastes and international flavours with a focus on creating inclusivity through food and introducing babies to the world of flavours that exist in the UK. It is made using all natural ingredients and plenty of vegetables, Oliver’s Cupboard offers a range of recipes containing halal and organic ingredients with both vegan and non-vegan options that are inspired by flavours and dishes from all over the world.
On August 5th, 2020; Kraft Heinz is looking meet demand for baby products that feel “homemade,” sustainable and natural, replacing the Heinz Baby brand with an extensive selection of purees under its new Heinz By Nature line. And the CPG company is promoting them with a baby book and in-store messaging that aims to inform parents about its natural attributes and engage with them more meaningfully. According to the company’s insights, 50% of meal occasions for parents with babies are cooking for their babies and starting to introduce them to solid foods. And when parents buy pureed food, they want it to have natural ingredients and nothing artificial, says Daniel Gotlib, associate director, brand building and innovation at Kraft Heinz.
Some of the major factors driving the growth of global baby food market is increasing number of working women worldwide and growing urbanization & changing lifestyles. For example; Canada has the highest female labor force participation rate at 61.3%. For the past 20 years, the number of women software engineers has increased by just 2%. And, the global increase in the number of working women has resulted in an increase in the number of dual-income homes, boosting consumer spending power.
In addition, increasing number of products in this field are also supplementing the market growth. From newborn formula to pre-prepared snacks, lunch box delights, kid's ready meals, and kid's meal kits, the baby and children's food industry covers a vast range of items. As a result, there has been a surge in demand for baby food items that combine health and nutrition with simplicity of use. All of these variables are presenting considerable prospects for market providers.
However, food safety concerns and declining birth rates may limit the market growth up to some extent. In spite of that, increasing awareness and affordability regarding these products in the emerging economies may create more opportunities for the further growth of the market.
On the basis of region, the global baby food market is segmented into North America, Europe, Asia-Pacific Latin America and Middle East & Africa. North America is expected to dominate the global baby food market within the forecast period due to the increasing number of working women and growing urbanization & changing lifestyles in this region. In North America, the market for infant formula and baby food is likely to rise in the next years, with a projected market value of about 30 billion dollars by 2025. Infant feeding supplies and baby bath items were two more popular categories. Infant formula accounts for a significant portion of the baby food business. Powdered baby milk formula is more popular in the United States than liquid baby milk formula, with Enfamil and Similac being the two most popular baby formula brands among American customers. In 2020, these brands were used by an estimated 3.22 million and 3.18 million Americans, respectively.
During the baby food industry prediction period, Asia-Pacific led the global baby food market. The Asia-Pacific region's high birth rates and expanding buying power are fostering the demand for infant food and milk formula-based foods. Various enterprises engaged in intensive R&D operations in the baby food segment would be able to offer inexpensive baby food items in this region as a result of their efforts.
Middle East and Africa
|Historical data||2015 - 2020|
|Forecast Period||2021 - 2028|
|Market Size in 2021:||USD 73.45 Billion|
|Base year considered||2020|
|Forecast Period CAGR %:||
|Market Size Expected in 2028:||USD 117.96 Billion|
|Tables, Charts & Figures:||175|
|Baby Food Companies||Nestlé S.A., Mead Johnson & Company, LLC, Cargill Inc., The Hain Celestial Group, Inc., Hero Group A.G., Danone, The Kraft Heinz Company, Bellamy Organics, DSM, Arla Foods amba, Abbott Laboratories, Perrigo Company, and Campbell soups and others.|
|Segments Covered||By Distribution Channel, By Product Type, By Category|
|Regional Analysis||North America, U.S., Mexico, Canada, Europe, UK, France, Germany, Italy, Asia Pacific, China, Japan, India, Southeast Asia, South America, Brazil, Argentina, Columbia, The Middle East and Africa, GCC, Africa, Rest of the Middle East and Africa|
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