Global Sparkling Water Market: Global Size, Trends, Competitive, Historical & Forecast Analysis, 2022-2028: Increasing number of health-conscious consumers, rising demand for sparkling water are some of the major factors driving the growth of the Global Sparkling Water Market.
The Global Sparkling Water Market is valued at USD 30.36 Billion in 2021 and is expected to reach USD 69.15 Billion by 2028 with a CAGR of 12.48% over the forecast period.
Sparkling water is a naturally carbonated, refreshing drink; it is the best alternative to alcoholic and carbonated beverages. Apart from this, this water has many health benefits. Sparkling water contains minerals like calcium, magnesium, and sodium and is naturally carbonated. That is why different brands of water taste different according to their bottling sources. This water has many medicinal properties, such as helping improve digestion, increasing the feeling of fullness, relieving constipation, and improving swallowing ability. Additionally, it helps improve heart health and reduce the risk of heart disease. Sparkling water is an alternative to carbonated drinks that is healthier if consumed in moderation. Sparkling water dissolves solids like potassium, sodium, and magnesium.
The COVID-19 pandemic has shown a positive impact on the growth of the global sparkling water market. During the pandemic, populations with weakened immune systems, particularly those with diabetes and heart disease, were at higher risk of contracting the coronavirus as citizens began to focus on eating habits while constantly monitoring their blood sugar levels. Hence, preference for organic products, immune boosters and food supplements, detox products, etc., had shaped the market for sparkling water during COVID-19. Also, after the outbreak, people have adopted detoxification as part of their daily lifestyle, which has positively impacted the market and, in turn, increased the demand for various carbonated and natural sparkling waters.
The global sparkling water market is segmented by category, packaging type, distribution channel, region & country level. Based on category, the global sparkling water market is segmented into flavored, and plain. By packaging type, the global sparkling water market is segmented into bottles, cans, and others. By distribution channel, the global sparkling water market is segmented into online, supermarkets/hypermarkets, convenience stores, and others.
The regions covered in the global sparkling water market report are North America, Europe, Asia-Pacific, Latin America, and the rest of the World. Based on country level, the market of global sparkling water is sub divided into U.S., Mexico, Canada, U.K., France, Germany, China, Italy, India, Japan, Southeast Asia, Middle East Asia (Saudi Arabia, UAE, Egypt) GCC, Africa, etc.
Some major key players for the global sparkling water market report cover prominent players like -
On May 9th, 2022; Bottled water brand Evian launched its first carbonated variant with a bubbly advertising campaign spanning out-of-home (OOH), social, digital, PR, and sampling, as well as five electric buses decked out in custom branding. At the launch, the event "Add it Sparkle" was on five fully wrapped buses in London. There will also be a collaboration with the product sampling agency Purity.
on January 15th, 2022; Water giant Avian launched its first-ever sparkling water in both canned and bottled form in many markets. Avian Sparkling is now available in 33-ounce aluminum cans as well as 50-ounce and 1-liter 100% RPET bottles and 75-ounce glass bottles. The launch of Evian Sparkling follows the launch of its global campaign "Drink True," which celebrates honesty and integrity while showcasing the purity of uniquely sourced Evian mineral water.
The Coca-Cola North America beverage company launched Aha Sparkling Water in March 2020 and hopes to attract consumers with the drink's flavor combination and colorful packaging. This is the beverage company's first new brand since 2006, when Gold Peak tea was launched. Aha sparkling water, which has no calories or sodium, will come in eight flavors: lime and watermelon, strawberry and cucumber, citrus and green tea, black cherry and coffee, apple and ginger, orange and grapefruit, blueberry and pomegranate, and peach and honey.
One of the major factors in the growth of the sparkling water market is the increasing number of health-conscious consumers, and the massive shift towards healthy and nutritious beverages is a major driver for the growth of the sparkling water market. Health-conscious consumers are looking for healthier options in the beverage market, and sparkling water is currently being used as a healthy and refreshing option for consumers. The increasing incidence of obesity worldwide and in children, as well as health problems associated with high consumption of soft drinks and fast food, are also driving market growth. The sparkling water market is gradually taking a share of the soft drinks market, as sparkling water presents itself to consumers as a unique bottled water beverage despite its no-sugar and calorie-free tag. For instance, according to the International Diabetes Foundation, in 2021, 537 million adults will have diabetes, or 1 in 10. Due to this, citizens are currently focusing on sugar-free products in their daily lives. Due to this, the demand for sparkling water is increasing on the market.
In addition, the rising number of mergers and acquisitions, investments, research, and development activities from market players is sparked by the sparkling water market. its health benefits, such as aiding in weight control, improving digestion, and providing improved hydration. Furthermore, the growth of the sparkling water market is driven by health-conscious consumers who prefer sugar-free alternatives to sodas and juices, along with new products being launched by leading sparkling water manufacturers, including sparkling water flavours such as orange, lemon, raspberry, etc., Blackberry, and others. For instance, as per the news published on August 17th, 2021, CENTR Brands Corp., one of the fastest-growing premium functional wellness drink brands in North America, announced the addition of CENTR Enhanced, a non-CBD functional sparkling water, to the company’s growing health and wellness product portfolio. Besides, in February 2021, PepsiCo, Inc. launched five new caffeinated sparkling water varieties under its Bubbly brand: mango passion fruit, blood orange grapefruit, triple berry, blueberry pomegranate, and citrus cherry flavours. The launch of these products is increasing their visibility in the industry, which is expected to accelerate market growth in the coming years. Product launches and mergers and acquisitions are the two main strategies used by market participants. For example, Limitless, a manufacturer of caffeinated sparkling water in the United States, was bought by Keurig Rd. Paper Inc. in January 2020. With this acquisition, Keurig Rd. Pepper expanded the water selection and entered the market for caffeinated sparkling water. Therefore, many innovations, mergers, and acquisitions in sparkling water resulted in the growth of the global sparkling water market.
However, the high cost associated with sparkling water may hinder the growth of the global sparkling water market. Despite that, increasing numbers of health-conscious people, changing lifestyles, and a high preference for safe and healthy products may create more opportunities in the global sparkling water market.
Geographically, North America is holding a major share in the global sparkling water market within the forecast period due to the increasing customer preference for healthy alternatives to soft drinks, rising demand for food packaging, and growing adoption of sugar-free food and beverage products. These factors boost the market. For instance, according to the Brandessence Market Survey, each American drinks on average 349 cans of beverages per year. Increasing customer preference for healthy alternatives to soft drinks is driving the growth of the market. Benefits like increased intake, easier digestion, and improved bone and heart health are driving consumers to drink sparkling water. Easy availability of products across distribution channels will accelerate market expansion in this region. For instance, as per the news published, on May 5th, 2021, PepsiCo launched the functional sparkling water drink Soulboost, an enhanced sparkling water beverage made with real juice and functional ingredients. Therefore, many innovations in sparkling water promote the growth of the sparkling water market.
The Asia Pacific is the fastest-growing region in the global sparkling water market due to increasing packaging technology, rising processed food consumption, and high use of the product with meals in restaurants. These factors boost the sparkling water market.
|2018 - 2021
|2021 - 2028
|Market Size in 2021:
|USD 30.36 Billion
|Base year considered
|Forecast Period CAGR %:
|Market Size Expected in 2028:
|USD 69.15 Billion
|Tables, Charts & Figures:
|A.G. Barr, CG Roxane, LLC, Tempo Beverage Ltd, Keurig Dr Pepper Inc., Dr Pepper/Seven Up, Inc, Ferrarelle, and SANPELLEGRINO, The Coca-Cola Company., PepsiCo, Nestlé, and others
|By Packaging Type, By Category, By Distribution Channel
|North America, U.S., Mexico, Canada, Europe, UK, France, Germany, Italy, Asia Pacific, China, Japan, India, Southeast Asia, South America, Brazil, Argentina, Columbia, The Middle East and Africa, GCC, Africa, Rest of the Middle East and Africa
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