Global Instant Beverage Premix Market: Global Size, Trends, Competitive, Historical & Forecast Analysis, 2021-2027, Increasing popularity of ready to drink beverages, increasing demand of convenient drink are major factors expected to accelerate demand for the global instant beverage premix market
The global instant beverage premix market is valued at USD 58.92 Billion in 2021 and is expected to reach USD 89.18 Billion by 2028 with a CAGR of 6.10% over the forecast period.
Instant beverage premixes are dry powders that can be mixed with water or other solvents to make a product. An aromatizing agent, vitamin, chocolate, vegetable extract, and edible acids are all included in instant beverage premixes, which come in powder, granule, and paste form. It is a simple to make and consume in a short amount of time. Furthermore, instant beverage premix helps in improving functionality and boosting the human body's metabolism. Different benefits are offered by instant premixes. Therefore, the adoption rate of these drinks is increasing substantially. For instance, ginger tea premix is rich in antioxidants and offers weight reduction while lowering the risk of heart disease.
The COVID-19 outbreak has moderately affected the global instant beverage premix market in 2020. The market benefited from the epidemic rise in the penetration of online sales channels. Due to the lockdown, people were able to buy products through the online sales channel, which had a positive impact on market growth. However, due to the lockdown, the supply chain has been disrupted. As a result, the market's growth is hampered.
The global instant beverage premix market is segmented on the basis of type, distribution channel, end-user and geography. On the basis of type, market is segmented into instant milk premix, instant coffee premix, instant tea premix, instant soups premix, instant drinks premix and others. On the basis of distribution channel, the market is segmented into supermarkets/hypermarkets, specialty stores, online retail and other retail sectors. On the basis of end-user, the market is segmented commercial and residential.
The regions covered in this global instant beverage premix market report are Asia-Pacific, North America, Europe, and the Rest of the World. Based on a country level, the market is subdivided into the U.S., Mexico, Canada, U.K., France, Germany, Italy, China, Japan, India, Middle East (UAE, Saudi Arabia, Egypt) GCC, Africa, etc.
Some of the key players for global instant beverage premix are -
Rising instant beverage premix is highly popular among the young generation and corporate houses due to less preparation time and convenience for consumers. Instant premix enables users to make beverages at the office or home in less time. Younger generations prefer a homelike cup of tea or coffee while traveling, which is expected to propel the growth of the global market. For example, according to the International Coffee Organization, the world exported nearly 13.16 million bags of coffee in March 2022, compared with 12.65 million in March 2021. As well, according to the ICO, global coffee utilization for coffee year 2020/21 is approximately 167.26 million bags, with growth of 1.9% over the 164.13 million bags recorded in coffee year 2019/20. The ready-to-drink included in the tea premix are cheap when compared to the cost of tea powder, milk, and sugar when purchased separately. Premixed tea is also preferable because there is no tea powder waste to dispose of once it is made, making tea takes less time, small packets are easy to handle and take up very little space, and different flavors are available in the drink beverages. As a result, the rising popularity of ready-to-drink is expected to propel the global instant beverage premix market forward.
Furthermore, increasing demand for convenient drinks is due to a rising working population because instant drinks can be prepared in a fraction of a second with the help of premixes. For example, according to the EU LFS, the employed population of the EU in 2020 nearly 197,273,700. Furthermore, nearly 9.9 million out of 164 million Americans, or 6%, are "self-employed," according to the Bureau of Labor Statistics' 2022 labor report. As well, according to the Indian economy, the labour force in India increased by 8.8 million from 428.4 million in March 2022 to 437.2 million in April 2022. So, the working population has rapidly increased due to the improved educational facilities in developed countries. On the contrary, educational facilities are improving at a rapid pace in developing countries, thereby increasing the working population in countries such as the United States, India, and China. Due to time constraints in preparing whole meals and the working population's preference for ready-to-eat mixes that require less effort, Also, the bachelor population is the major user of the instant food and drink industry. Therefore, there will be an increasing demand for convenient drinks due to the rising working population.
However, stringent government regulations for ingredient approval in these premixes also require that these premixes be made from naturally sourced ingredients, which makes them more expensive than other drinks and, as a result, hampers industry growth during the forecast timeframe. Furthermore, growing awareness regarding the health benefits obtained from the health drink will further generate new opportunities for the instant beverage premix market in the forecast period.
Geographically, North America accounts for the leading share in the instant beverage premix market. Higher consumption of instant premix, rising demand in the region's large presence of corporate offices. As a result, there is an increasing market demand for instant premix. For example, according to Brandessence Market Research, in the United States, the Small Business Administration’s information reveals that there are nearly 155,460 total firms that have about 100+ employees. As a result, there is an increasing demand for instant beverage premix from corporate canteens to make tea and coffee quickly for employees. According to the U.S. Bureau of Labor Statistics, the number of employed persons in the United States increased to 1,58,426 thousand in May 2022 from 1,58,105 thousand in April 2022. The instant drink premix accepts various benefits, such as being simple to make, requiring fewer ingredients, saving time, and being affordable with a wide range of flavors. therefore, increasing demand for instant beverage premix in the region.
Asia-Pacific is second dominating region in instant beverage premix market. This is due to traditional inclination of the populace towards coffee and the increasing number of manufacturers setting up production facilities in the region. According to the CoffeBI, it is estimated that India consumes nearly 120,000 tonnes of coffee per year. As well, according to the USDA, in 2020–21 the coffee crop increased by almost 9 percent to 5.3 million 60-kilogram bags. Additionally, according to the International Coffee Organization, production from Asia and Oceania grew by 4.1% to 50.07 million bags. This good and growing consumption of coffee brings several advantages across the coffee supply chain, from the farm to the consumer level. So, the instant beverage premix market in the Asia-Pacific region contributed to market growth.
On November 22nd, 2021- Energy drinks maker Monster Corporation has merged with international beverage alcohol company Constellation Brands Inc, a source familiar. The structure of a potential deal market value was nearly $92 billion.
On October 13th, 2021- Monster Corporation unveiled a line extension to its namesake energy drink brand that houses "premium" flavors. Monster Reserve revealed its debut with Watermelon and White Pineapple variants, which each contain 160 mg of caffeine per 45-cl can.
|2015 - 2020
|2021 - 2027
|Market Size in 2021:
|USD 58.92 Billion
|Base year considered
|Forecast Period CAGR %:
|Market Size Expected in 2028:
|USD 89.18 Billion
|Tables, Charts & Figures:
|Republic of Tea Inc., Dunkin Group, Inc., Suntory Beverage & Food Limited, Monster Beverage Corporation, Pepsi Co, Inc., Ajinomoto AGF, Inc., Starbucks Corporation, Keurig Green Mountain, Inc., The Coca-Cola Company, and many others
|By Type, By Distribution Channel, By End-User
|North America, U.S., Mexico, Canada, Europe, UK, France, Germany, Italy, Asia Pacific, China, Japan, India, Southeast Asia, South America, Brazil, Argentina, Columbia, The Middle East and Africa, GCC, Africa, Rest of the Middle East and Africa
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